Brainfluence
100 Ways to Persuade and Convince Consumers with Neuromarketing
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Brainfluence
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Narrated by:
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Mark Ashby
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By:
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Roger Dooley
About this listen
Practical techniques for applying neuroscience and behavior research to attract new customers.
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.
- Discover ways for brands and products to form emotional bonds with customers
- Find ideas for small businesses and non-profits
Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. Brainfluence delivers the latest insights and research, and will give you an edge in your marketing, advertising, and sales efforts.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2012 Roger Dooley (P)2012 Audible, Inc.Listeners also enjoyed...
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-
Story5 out of 5 stars 10
With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
By: Patrick Renvoise, and others
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Living Beyond Your Feelings
- Controlling Emotions So They Don't Control You
- By: Joyce Meyer
- Narrated by: Sandra McCollom
- Length: 7 hrs and 19 mins
- Unabridged
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Overall4.5 out of 5 stars 1,162
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Performance4.5 out of 5 stars 972
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Story4.5 out of 5 stars 962
The average person has 70,000 thoughts every day, and many of those thoughts trigger a corresponding emotion. No wonder so many of us often feel like we're controlled by our emotions. Our lives would be much improved is we controlled them. Joyce Meyer discusses the way that the brain processes and stores memories and thoughts, and then - emotion by emotion - she explains how we can manage our reactions to those emotions.
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5 out of 5 stars
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Loved it
- By B on 04-10-12
By: Joyce Meyer
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Who Will Cry When You Die?
- By: Robin Sharma
- Narrated by: Adam Verner
- Length: 3 hrs and 42 mins
- Unabridged
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Overall4.5 out of 5 stars 322
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Performance4.5 out of 5 stars 276
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Story4.5 out of 5 stars 276
In this easy-to-listen-to yet wisdom-rich manual, Robin S. Sharma offers 101 simple solutions to life's most complex problems, ranging from a little-known method for beating stress and worry to a powerful way to enjoy the journey while you create a legacy that lasts.
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5 out of 5 stars
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THANK YOU, Robin!
- By Dave on 09-01-18
By: Robin Sharma
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Trap Tales
- Outsmarting the 7 Hidden Obstacles to Success
- By: David M. R. Covey, Stephan M. Mardyks
- Narrated by: David M. R. Covey
- Length: 6 hrs
- Unabridged
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Overall4.5 out of 5 stars 16
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Performance4.5 out of 5 stars 12
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Story4.5 out of 5 stars 12
Outsmart the traps that are holding you back from success! Trap Tales is your guide to avoiding the seven obstacles that ensnare people every day. We all fall into traps, and we often don't even realize it until we're deeply entrenched. Like quicksand, traps are easy to step into, but difficult to escape - it seems that the harder we try to climb out, the deeper we sink. But what if there were another way? What if we knew the right strategies to escape the traps we have fallen into? What if we could spot traps from a distance, and avoid them entirely?
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5 out of 5 stars
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Captivating
- By Jeff on 02-18-18
By: David M. R. Covey, and others
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How to Finish Everything You Start: Understanding the Causes of the Unfinished Epidemic, Its Cures, and When Choosing Not to Finish Is Okay
- By: Jan Yager
- Narrated by: Gale Cruz
- Length: 4 hrs and 34 mins
- Unabridged
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Overall3 out of 5 stars 19
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Performance3 out of 5 stars 18
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Story3 out of 5 stars 18
This practical business book by an internationally acclaimed time management expert helps listeners understand why they're not finishing projects and what to do about it, including using Dr. Yager's unique F-I-N-I-S-H technique. It also goes beyond a "do this, not that" approach to help you develop a deeper insight into what you should be committing to in the first place!
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1 out of 5 stars
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I had trouble finishing it ;-)
- By D. Gutterud on 01-15-19
By: Jan Yager
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Focus on What Matters
- A Collection of Stoic Letters on Living Well
- By: Darius Foroux
- Narrated by: Darius Foroux
- Length: 5 hrs and 3 mins
- Unabridged
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Overall4.5 out of 5 stars 16
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Performance4.5 out of 5 stars 16
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Story4.5 out of 5 stars 16
Why is it so hard to live well amidst the chaos and noise? While you might think this is a problem of the modern world, it's a timeless issue.
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5 out of 5 stars
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Really Enjoyed the book
- By Anonymous User on 07-22-24
By: Darius Foroux
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What Successful People Know About Leadership
- Advice from America's #1 Leadership Authority
- By: John C. Maxwell
- Narrated by: Chris Sorensen
- Length: 3 hrs and 56 mins
- Unabridged
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Overall4.5 out of 5 stars 61
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Performance4.5 out of 5 stars 57
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Story4.5 out of 5 stars 56
Number one New York Times best-selling author John C. Maxwell responds to the most popular questions he's received to help listeners achieve greater success. John Maxwell, America's number one leadership authority, has mastered the art of asking questions, using them to learn and grow, connect with people, challenge himself, improve his team, and develop better ideas. In this compact derivative of Good Leaders Ask Great Questions, he gives detailed answers to the most popular and intriguing questions posed to him by people at all stages of their careers.
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1 out of 5 stars
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Maxwell’s stories are always valid and applicable.
- By Aleta J. on 01-16-24
By: John C. Maxwell
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How to Speak Effectively: Influence, Engage, & Charm
- How to Be More Likable and Charismatic, Book 29
- By: Patrick King
- Narrated by: Russell Newton
- Length: 3 hrs and 57 mins
- Unabridged
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Overall0 out of 5 stars 0
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Performance0 out of 5 stars 0
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Story0 out of 5 stars 0
How to Speak Effectively is like a field-tested guide to the battlefield of social interactions. There is no fluff, and it dives directly into tips you can apply on a daily basis, that are realistic and non-theoretical. The truth is, there are a metric ton of small signals that determine whether or not people will want to engage with you. But how many of them do you know? This book will take you into the intricacies of conversation and show you how to clearly communicate, speak with influence, and always be heard.
By: Patrick King
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How to Lead
- Wisdom from the World's Greatest CEOs, Founders, and Game Changers
- By: David M. Rubenstein
- Narrated by: David M. Rubenstein
- Length: 13 hrs and 6 mins
- Unabridged
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Overall4.5 out of 5 stars 508
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Performance4.5 out of 5 stars 411
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Story4.5 out of 5 stars 409
The essential leadership playbook. Learn the principles and guiding philosophies of Bill Gates, Jeff Bezos, Ruth Bader Ginsburg, Warren Buffett, Oprah Winfrey, and many others through illuminating conversations about their remarkable lives and careers. For the past five years, David M. Rubenstein - author of The American Story, visionary cofounder of The Carlyle Group, and host of The David Rubenstein Show - has spoken with the world’s highest performing leaders about who they are and how they became successful.
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1 out of 5 stars
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A leadership book devoid of leadership.
- By JD on 09-10-20
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The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 4 hrs and 37 mins
- Unabridged
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Overall4 out of 5 stars 21
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Performance4 out of 5 stars 17
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Story4.5 out of 5 stars 17
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
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3 out of 5 stars
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Where is the accompanying PDF? It is not in the audible app!
- By AmazonShopper214 on 08-31-23
By: Richard Shotton
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Attitude Is Everything
- Change Your Attitude... Change Your Life!
- By: Jeff Keller
- Narrated by: Michael F. Walworth
- Length: 3 hrs and 16 mins
- Unabridged
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Overall4.5 out of 5 stars 13
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Performance5 out of 5 stars 11
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Story5 out of 5 stars 11
This is a "success manual" that gives readers a step by step plan for taking control of their lives and unleashing their incredible potential. The book consists of 12 Lessons.
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5 out of 5 stars
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How important this message is!
- By Roger Johnson on 03-20-25
By: Jeff Keller
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Brainfluence
- 100 formas de convencer y persuadir a traves del neuromarketing. Gestion del conocimiento
- By: Roger Dooley
- Narrated by: Walter Krochmal
- Length: 9 hrs and 35 mins
- Unabridged
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Overall5 out of 5 stars 12
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Performance5 out of 5 stars 10
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Story5 out of 5 stars 10
Un audioibro para persuadir e influir sobre los demás. Un audiolibro que concentra todas las novedades del neuromarketing. De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5%.
By: Roger Dooley
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Become a Person of Value
- By: J.S Math
- Narrated by: John B. Jenkins
- Length: 5 hrs and 13 mins
- Unabridged
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Overall4.5 out of 5 stars 6
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Performance4.5 out of 5 stars 5
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Story4.5 out of 5 stars 5
This is a book that is geared toward helping you become a person of value. Success is not merely pursued, it is attracted. This book covers a range of topics, from setting goals to psychology. The book also includes topics such as faith, mentality, and spirituality. This book is the only book of its kind that covers a wide array of chapters, but are all aligned to help you to ensure that your stock keeps rising!
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4 out of 5 stars
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Helpful overview of life advice
- By Ashley Miller on 10-14-21
By: J.S Math
Great influencial marking book.
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Amazing book
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Annoying guy cheap narration destroyed book
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