
Brainfluence
100 Ways to Persuade and Convince Consumers with Neuromarketing
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Narrado por:
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Mark Ashby
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De:
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Roger Dooley
Acerca de esta escucha
Practical techniques for applying neuroscience and behavior research to attract new customers.
Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions.
With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups.
- Discover ways for brands and products to form emotional bonds with customers
- Find ideas for small businesses and non-profits
Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales. Brainfluence delivers the latest insights and research, and will give you an edge in your marketing, advertising, and sales efforts.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2012 Roger Dooley (P)2012 Audible, Inc.Los oyentes también disfrutaron...
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The essential leadership playbook. Learn the principles and guiding philosophies of Bill Gates, Jeff Bezos, Ruth Bader Ginsburg, Warren Buffett, Oprah Winfrey, and many others through illuminating conversations about their remarkable lives and careers. For the past five years, David M. Rubenstein - author of The American Story, visionary cofounder of The Carlyle Group, and host of The David Rubenstein Show - has spoken with the world’s highest performing leaders about who they are and how they became successful.
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A leadership book devoid of leadership.
- De JD en 09-10-20
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The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- De: Richard Shotton
- Narrado por: Simon Cole
- Duración: 4 h y 37 m
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Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
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Where is the accompanying PDF? It is not in the audible app!
- De AmazonShopper214 en 08-31-23
De: Richard Shotton
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Living Beyond Your Feelings
- Controlling Emotions So They Don't Control You
- De: Joyce Meyer
- Narrado por: Sandra McCollom
- Duración: 7 h y 19 m
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The average person has 70,000 thoughts every day, and many of those thoughts trigger a corresponding emotion. No wonder so many of us often feel like we're controlled by our emotions. Our lives would be much improved is we controlled them. Joyce Meyer discusses the way that the brain processes and stores memories and thoughts, and then - emotion by emotion - she explains how we can manage our reactions to those emotions.
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Loved it
- De B en 04-10-12
De: Joyce Meyer
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Brainfluence
- 100 formas de convencer y persuadir a traves del neuromarketing. Gestion del conocimiento
- De: Roger Dooley
- Narrado por: Walter Krochmal
- Duración: 9 h y 35 m
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Un audioibro para persuadir e influir sobre los demás. Un audiolibro que concentra todas las novedades del neuromarketing. De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5%.
De: Roger Dooley
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Become a Person of Value
- De: J.S Math
- Narrado por: John B. Jenkins
- Duración: 5 h y 13 m
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This is a book that is geared toward helping you become a person of value. Success is not merely pursued, it is attracted. This book covers a range of topics, from setting goals to psychology. The book also includes topics such as faith, mentality, and spirituality. This book is the only book of its kind that covers a wide array of chapters, but are all aligned to help you to ensure that your stock keeps rising!
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Helpful overview of life advice
- De Ashley Miller en 10-14-21
De: J.S Math
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The 10 New Life-Changing Skills
- Get Them and Get Ahead
- De: Rajesh Srivastava
- Narrado por: Rajiv Dadia, Rajesh Srivastava
- Duración: 9 h y 8 m
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The earlier 3 Industrial Revolutions (3IRs) created blue collar and white-collar jobs, which required people to carry out instructions, not question authority and follow time-tested systems and processes. Now, we are in the midst of the 4th Industrial revolution (4IR), also called Industry 4.0. It is creating ‘green collar’ jobs, which need people to ‘think, reflect and act’. To develop these abilities and perform the green collar jobs efficiently, it is critical that professionals develop certain skills—the 10 new life-changing skills.
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Discipline Without Damage
- De: Vanessa Lapointe
- Narrado por: Adrienne Fish
- Duración: 7 h y 57 m
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In this easy-to-listen-to, science-based book, parents, caregivers, and adults of all kinds discover how discipline affects children’s development, why intervention should reinforce connection not separation, and why the disciplinary strategies that may have been used on us as children are not the ones that children really need. As a practicing child and family psychologist and advisor to the British Columbia ministry of children and families, Dr. Vanessa has seen it all, and she has navigated hundreds of tough situations with families.
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Unrealistic expectations for parenting
- De Catarina en 01-08-24
De: Vanessa Lapointe
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Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- De: Matt Johnson PhD, Prince Ghuman
- Narrado por: Roger Wayne
- Duración: 8 h y 59 m
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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
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Required Reading!
- De Amazon Customer en 08-11-20
De: Matt Johnson PhD, y otros
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Believe in Yourself (Original Classic Edition)
- De: Joseph Murphy
- Narrado por: Jason Leikam
- Duración: 1 h y 32 m
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In his inspiring book, Believe in Yourself, Dr. Joseph Murphy shows you can make your life more rewarding and productive simply by embracing the power of believing. As you repeat the word success to yourself and do it with faith and conviction, your subconscious mind will accept it and you will find the success you seek. In Believe in Yourself, Murphy shows you the science of imagination in a vivid, intensely practical way as he illustrates his points with wonderful stories about how inventors, writers, artists, and entrepreneurs have used this power to reach the heights.
De: Joseph Murphy
Great influencial marking book.
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Amazing book
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Annoying guy cheap narration destroyed book
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