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Mixed Signals

How Incentives Really Work

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Mixed Signals

De: Uri Gneezy
Narrado por: Jonathan Todd Ross
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An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

Incentives send powerful signals that aim to influence behavior. But often there is a conflict between what we say and what we do in response to these incentives. The result: mixed signals.

Consider the CEO who urges teamwork but designs incentives for individual success, who invites innovation but punishes failure, who emphasizes quality but pays for quantity. Employing real-world scenarios just like this to illustrate this everyday phenomenon, behavioral economist Uri Gneezy explains why incentives often fail and demonstrates how the right incentives can change behavior by aligning with signals for better results.

Drawing on behavioral economics, game theory, psychology, and fieldwork, Gneezy outlines how to be incentive smart, designing rewards that are simple and effective. He highlights how the right combination of economic and psychological incentives can encourage people to drive more fuel-efficient cars, be more innovative at work, and even get to the gym. “Incentives send a signal,” Gneezy writes, “and your objective is to make sure this signal is aligned with your goals.”

Uri Gneezy is the Epstein/Atkinson endowed chair in behavioral economics and professor of economics and strategic management at the Rady School of Management at UC San Diego. He is the coauthor (with John List) of The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life (PublicAffairs, 2013).

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2023 Uri Gneezy (P)2023 Audible, Inc.
Exito Profesional Marketing y Ventas Psicología Psicología Social e Interacciones Psicología y Salud Mental Toma de Decisiones y Solución de Problemas Profesión

Lo que los oyentes dicen sobre Mixed Signals

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¡Brillante!

Me encantó el tema y las diversas explicaciones que da. El narrador es muy bueno y hace la escucha muy entretenida.

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    3 out of 5 stars
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it's written by settler

keeps mentioning this made up thing israhell. no clue what that is. other than that it's an ok book.

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esto le resultó útil a 1 persona

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Wonderful book

You must listen to this book! Employing real-world examples this book explains and illustrates how seemingly clear incentives are often misinterpreted or even worse debunked. Luckily, Gneezy not only highlights these issues but also offers practical solutions. The chapter on Africa stands out showcasing how well-crafted incentives can bring about lasting change. Don't miss out this book!

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esto le resultó útil a 1 persona

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    5 out of 5 stars
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Motivates me to incentivize better

Really enjoyed the real world examples, data, and takeaways. This book motivates me to incentive better.

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esto le resultó útil a 1 persona

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Think again

This book provides many examples of when incentives work and when they do not! It reminds us to experiment to see the benefits & downsides before settling on an approach.

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Well written and engaging

Core ideas are relatively well known, but they are presented here in a clearly articulated manner and narrated well. Worth a listen.

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This was awesome

Loved the book! It’s not my field of study but definitely useful info for any context. Great examples. Made me laugh in most chapters - the author is a good storyteller. Definitely recommend!

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I was hoping for more of a how to book

The book is less about how to create proper incentives and more a collection of stories. There's nothing at the end that really summarizes it all into something that's easily applied in your life.

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Narrator was difficult to understand

The volume of the narrator's voice changes so much, it's hard to pick a volume where every word was as easily understood. He'll whisper the first half of a sentence in a low voice, then crescendo to a point of emphasis. This style really made the audiobook hard to hear and follow.

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    1 out of 5 stars
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Waste of money

That was a waste of credits. Use them somewhere else where you can get useful information . Just useless stories from around the world

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