The Activator Advantage
What Today's Rainmakers Do Differently
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The Activator Advantage
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Narrado por:
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Tim Fannon
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There is a growing problem in the professional services industry that is often acknowledged but rarely discussed openly: clients—even long-standing ones—are much less loyal to firms and partners than they once were. This dramatic shift in client behavior has rendered traditional approaches to business development not only ineffective but counterproductive.
But top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth. Activators deeply embed business development habits into their daily workflow, aggressively leverage their internal and external networks, and proactively deliver both business and personal value to clients.
Packed with eye-opening data, counterintuitive insights, and robust case examples, The Activator Advantage provides the road map for any professional services partner or firm leader looking to chart a path to greater client engagement, internal collaboration, revenue growth, and firm profitability in the new era of client disloyalty.
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Historia5 out of 5 stars 3
Endless Customers delivers a proven framework for businesses to become the most trusted and recognized brands in their markets by harnessing the power of developing the right content, website, sales activities, technology, and culture of performance. When executed correctly, this framework enables marketing, sales, and leadership teams to sync up on a business strategy that is transformative to the organization's growth, creating long-term success—and endless customers.
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5 out of 5 stars
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Updated book with a ton of great info!
- De Anonymous User en 06-08-25
De: The Team at IMPACT, y otros
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The Power of Mattering
- How Leaders Can Create a Culture of Significance
- De: Zach Mercurio
- Narrado por: Patrick Mealey
- Duración: 6 h y 6 m
- Versión completa
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General4 out of 5 stars 1
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Narración:2 out of 5 stars 1
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Historia4 out of 5 stars 1
Increasingly, people report feeling overlooked, ignored, and underappreciated at work. Simply put, they don't feel like they matter to their leaders or organizations. This hidden epidemic of insignificance is fueling a mental health crisis, intensifying loneliness, and, for organizations, driving disengagement, turnover, and low performance. Filled with practical advice, helpful exercises, and inspiring real-world examples, The Power of Mattering equips leaders at all levels with the tools they need to revitalize their teams—and entire organizations—by showing people that they matter.
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4 out of 5 stars
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Good info, hard listen.
- De Tony Matthews en 06-04-25
De: Zach Mercurio
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The Power of Value Selling
- The Gold Standard to Drive Revenue and Create Customers for Life
- De: Julie Thomas
- Narrado por: Wendy Tremont King
- Duración: 7 h y 55 m
- Versión completa
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General5 out of 5 stars 4
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Narración:5 out of 5 stars 2
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Historia5 out of 5 stars 2
In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you'll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments.
De: Julie Thomas
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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- De: Brent Adamson, Matthew Dixon, Pat Spenner, y otros
- Narrado por: Steve Kramer
- Duración: 8 h y 40 m
- Versión completa
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General4.5 out of 5 stars 413
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Narración:4.5 out of 5 stars 342
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Historia4.5 out of 5 stars 339
The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
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5 out of 5 stars
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Love it, invaluable business resource!
- De Marxk Madhavan en 06-25-17
De: Brent Adamson, y otros
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The Challenger Sale
- Taking Control of the Customer Conversation
- De: Matthew Dixon, Brent Adamson
- Narrado por: Matthew Dixon, Brent Adamson
- Duración: 5 h y 43 m
- Versión completa
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General4.5 out of 5 stars 1,080
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Narración:4.5 out of 5 stars 824
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Historia4.5 out of 5 stars 815
The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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3 out of 5 stars
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Bellow average book
- De Elias Karráa en 08-11-19
De: Matthew Dixon, y otros
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Sales EQ
- How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
- De: Jeb Blount, Anthony Iannarino -foreword by
- Narrado por: Jeb Blount
- Duración: 9 h y 13 m
- Versión completa
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General4 out of 5 stars 1
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Narración:4 out of 5 stars 1
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Historia4 out of 5 stars 1
Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It's no wonder many companies are seeing 50 percent or more of their salespeople miss quota.
De: Jeb Blount, y otros
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Managing the Professional Service Firm
- De: David H. Maister
- Narrado por: B. J. Harrison
- Duración: 13 h y 27 m
- Versión completa
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General4.5 out of 5 stars 3
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Narración:4.5 out of 5 stars 3
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Historia4.5 out of 5 stars 3
International expert and consultant David Maister offers a brilliant and accessible guide to every management issue at play in professional firms. Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalized, involving the skills of individuals.
De: David H. Maister
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- De: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrado por: Matthew Dixon, Nick Toman, Rick DeLisi
- Duración: 6 h y 37 m
- Versión completa
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General4.5 out of 5 stars 113
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Narración:4.5 out of 5 stars 92
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Historia4.5 out of 5 stars 91
In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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4 out of 5 stars
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How hard is it to rename chapters ?
- De Starboard Guy en 06-01-25
De: Matthew Dixon, y otros
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The Science of Scaling
- Grow Your Business Bigger and Faster Than You Think Possible
- De: Dr. Benjamin Hardy, Blake Erickson, Tony Robbins
- Duración: 4 h y 50 m
- Versión completa
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General0 out of 5 stars 0
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Narración:0 out of 5 stars 0
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Historia0 out of 5 stars 0
In The Science of Scaling, organizational psychologist and bestselling author Dr. Benjamin Hardy, and Blake Erickson, co-founders of Scaling.com, reveal a revolutionary framework that helps companies scale bigger and faster than they ever thought possible. In fact, companies that apply this framework routinely grow 10-100x within just three years.
De: Dr. Benjamin Hardy, y otros
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The Admiral's Bookshelf
- De: Admiral James G. Stavridis USN (Ret.)
- Narrado por: Basil Sands
- Duración: 7 h y 6 m
- Versión completa
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General5 out of 5 stars 1
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Narración:5 out of 5 stars 1
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Historia5 out of 5 stars 1
In The Admiral's Bookshelf, Adm. James Stavridis shares the books that facilitated his success. The Admiral's Bookshelf links twenty-five essential life lessons and leadership principles to the books that best illustrate them. Each chapter covers a single work of literature and showcases Stavridis' deft analysis of its significance and impact. The result is a rewarding and compelling volume that shows how anyone can use expansive reading to develop essential skills and values for successful leadership.
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Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- De: Keenan
- Narrado por: Keenan
- Duración: 5 h y 47 m
- Versión completa
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General5 out of 5 stars 1,145
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Narración:5 out of 5 stars 970
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Historia4.5 out of 5 stars 962
People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
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4 out of 5 stars
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SPIN selling with more EQ mixed in
- De Amazon Customer en 09-28-19
De: Keenan
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The Optimist
- De: Keach Hagey
- Narrado por: Will Damron
- Duración: 12 h y 21 m
- Versión completa
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General4.5 out of 5 stars 19
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Narración:4.5 out of 5 stars 16
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Historia4.5 out of 5 stars 16
In The Optimist, the Wall Street Journal reporter Keach Hagey presents the most detailed account yet of Altman’s rise, from his precocious childhood in St. Louis to his first, failed startup experience; his time as legendary entrepreneur Paul Graham’s protégé and successor as head of Y Combinator, the start-up accelerator where Altman became the premier power broker in Silicon Valley; the founding of OpenAI and his recruitment of a small yet superior team; and his struggle to keep his company at the cutting edge while fending off determined rivals, including Elon Musk.
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5 out of 5 stars
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Excellent, lots of new information, and no slant
- De MR en 05-24-25
De: Keach Hagey
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When We're in Charge
- The Next Generation's Guide to Leadership
- De: Amanda Litman
- Narrado por: Amanda Litman
- Duración: 7 h y 32 m
- Versión completa
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General4.5 out of 5 stars 3
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Narración:5 out of 5 stars 3
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Historia4 out of 5 stars 3
A necessary audiobook for all who occupy or aspire to leadership roles, When We’re in Charge is a vision for a future where leaders at work, in communities, and across the country are compassionate, genuine, and effective.
De: Amanda Litman
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Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- De: Rory Sutherland
- Narrado por: Rory Sutherland
- Duración: 9 h y 38 m
- Versión completa
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General4.5 out of 5 stars 1,691
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Narración:5 out of 5 stars 1,466
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Historia4.5 out of 5 stars 1,461
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
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5 out of 5 stars
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One of the best books I’ve read
- De anon. en 07-23-19
De: Rory Sutherland
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 55 m
- Versión completa
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General4.5 out of 5 stars 404
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Narración:4.5 out of 5 stars 315
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Historia4.5 out of 5 stars 311
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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3 out of 5 stars
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Good content, but hated the constant sell
- De Pablo Alejo en 01-22-21
De: Donald Miller
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The Thinking Machine
- Jensen Huang, Nvidia, and the World's Most Coveted Microchip
- De: Stephen Witt
- Narrado por: Stephen Witt
- Duración: 10 h y 17 m
- Versión completa
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General5 out of 5 stars 82
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Narración:5 out of 5 stars 82
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Historia5 out of 5 stars 82
In June of 2024, thirty-one years after its founding in a Denny’s restaurant, Nvidia became the most valuable corporation on Earth. The Thinking Machine is the astonishing story of how a designer of video game equipment conquered the market for AI hardware, and in the process re-invented the computer. Essential to Nvidia’s meteoric success is its visionary CEO Jensen Huang, who more than a decade ago, on the basis of a few promising scientific results, bet his entire company on AI.
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5 out of 5 stars
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A wonderful book!
- De John K. Clark en 04-13-25
De: Stephen Witt
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Find Your Why
- A Practical Guide for Discovering Purpose for You and Your Team
- De: Simon Sinek, David Mead, Peter Docker
- Narrado por: Stephen Shedletzky, Simon Sinek
- Duración: 4 h y 56 m
- Versión completa
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General4.5 out of 5 stars 2,439
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Narración:4.5 out of 5 stars 2,053
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Historia4 out of 5 stars 2,051
I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY.
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1 out of 5 stars
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DO NOT GET THE AUDIO BOOK GET THE BOOK BOOK
- De Jeff and Erin en 12-03-17
De: Simon Sinek, y otros
Must Read for Seller/Doer
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