ZAG
The #1 Strategy of High-Performance Brands
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ZAG
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Narrado por:
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Marty Neumeier
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De:
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Marty Neumeier
Acerca de esta escucha
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation.
The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.
In an entertaining audiobook, you’ll learn:
- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing “difference” into your brand
- how to turn your brand’s “onliness” into a “trueline” to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to “stretch” your brand without breaking it
- how to succeed at all three stages of the competition cycle
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amazing
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4 out of 5 stars
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3 out of 5 stars
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1 out of 5 stars
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A Very Poor Read
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The $100 Startup
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Still in his early 30s, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations - and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. In The $100 Startup, he tells you how to lead of life of adventure, meaning and purpose - and earn a good living.
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1 out of 5 stars
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This book is poison for new entrepreneurs
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Creative Directions
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For creators, getting that promotion to management is exciting but can also be scary. The skills that made them so successful may not translate to the skill required to be a great manager, and this gets even more complicated when managing other creatives who often don’t thrive under traditional management procedures. Creative Directions is a management masterclass in which you attend lectures and seminars as you learn from some of the best in the business.
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5 out of 5 stars
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Thank you!
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Historia5 out of 5 stars 112
In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.
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3 out of 5 stars
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It’s a book not you AI advert
- De Joshua Trimm en 03-20-25
De: Donald Miller
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
- Versión completa
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General5 out of 5 stars 5,156
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Narración:5 out of 5 stars 4,441
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Historia5 out of 5 stars 4,386
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
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The Dip
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 1 h y 32 m
- Versión completa
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General4.5 out of 5 stars 4,756
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Narración:4.5 out of 5 stars 3,687
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Historia4.5 out of 5 stars 3,682
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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1 out of 5 stars
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Waste of time
- De EA en 08-04-07
De: Seth Godin
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Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
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General4.5 out of 5 stars 6,929
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Narración:4.5 out of 5 stars 5,849
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Historia4.5 out of 5 stars 5,812
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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4 out of 5 stars
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A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
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Made to Stick
- Why Some Ideas Survive and Others Die
- De: Chip Heath, Dan Heath
- Narrado por: Charles Kahlenberg
- Duración: 8 h y 37 m
- Versión completa
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General4.5 out of 5 stars 7,073
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Narración:4.5 out of 5 stars 4,898
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Historia4.5 out of 5 stars 4,894
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
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5 out of 5 stars
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Even Better The Second Time
- De Jeremy Devens en 09-05-09
De: Chip Heath, y otros
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Your Next Five Moves
- Master the Art of Business Strategy
- De: Patrick Bet-David
- Narrado por: Patrick Bet-David
- Duración: 8 h y 6 m
- Versión completa
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General5 out of 5 stars 7,061
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Narración:5 out of 5 stars 6,071
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Historia4.5 out of 5 stars 6,024
From the creator of Valuetainment, the number-one YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals.
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3 out of 5 stars
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Mediocre; few actionable take-aways.
- De Michael en 10-31-20
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Influence, New and Expanded
- The Psychology of Persuasion
- De: Robert B. Cialdini
- Narrado por: Robert B. Cialdini
- Duración: 20 h y 43 m
- Versión completa
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General4.5 out of 5 stars 2,369
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Narración:4.5 out of 5 stars 1,941
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Historia4.5 out of 5 stars 1,929
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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5 out of 5 stars
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Use the Audible Speed Feature!
- De Sand en 05-30-21
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Zero to One
- Notes on Startups, or How to Build the Future
- De: Peter Thiel, Blake Masters
- Narrado por: Blake Masters
- Duración: 4 h y 50 m
- Versión completa
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General4.5 out of 5 stars 24,502
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Narración:4.5 out of 5 stars 20,389
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Historia4.5 out of 5 stars 20,294
The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things.
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4 out of 5 stars
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Seems Insightful Until You Think A Little Deeper
- De Mark Brandon en 10-31-14
De: Peter Thiel, y otros