Sell with a Story

How to Capture Attention, Build Trust, and Close the Sale

De: Paul Smith

Narrado por: Paul Smith

Despite all the high-tech tools available to salespeople, the most personal method still works best.

Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made.

Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to:

• Select the right story
• Craft a compelling and memorable narrative
• Incorporate challenge, conflict, and resolution
• Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more

Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.

Download the accompanying reference guide.©2017 Paul Smith (P)2016 Audible, Inc.

This book is not only simple but practical!

I've actually used his wisdom and guides to build my stories and win multiple contracts. Thank you!!!

An incredible tool

Just like an axe can be used to cut wood for a family to keep warm, and an axe could be used to chop a persons head off, stories can be used for good and bad. Choose your side and tell stories. Paul Smith is a compelling narrator and he made learning this very simple.

Too much and too slow

The whole book could have been summarized in 1 hour worth of materials.
Some stories not impactful enough.

Solid Selling Book

It doesn't cover all sales techniques. But it covers one of the most important and most screwed up sales techniques: Stories.

It's a great detailed work on how to and most importantly how not to tell stories. It doesn't get super technical with studies or data. But it does a great job of conveying what you really need to know.

In addition, it's easy to listen to.

This is one I recommend to my team as a top ten book on sales.

The only way I'll sell now.

Loved it. the stories made it easy to digest but the technical focus on crafting those stories and added pdf make it a revisit over and over again. If applied I think it could change the responses you get in a favorable way.

Read and practice

Put this work into your circulating selection of top sales reads. Definitely worth revisiting over and over. Listening was smooth and engaging.

Unleash the Power of Storytelling: A Great Read

As a regional sales manager for FOSS North America, I have extensive experience in the field of Food and Agriculture equipment sales between 2015 and 2019. I can confidently say that "Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale" is a must-read for anyone in sales. The book is packed with practical tips and techniques on effectively using storytelling in sales. The author provides valuable insights on connecting with potential clients, building trust and ultimately closing more deals.

The techniques shared in the book are easy to implement and have proven to be effective in my own sales career. I have seen an improvement in my ability to engage with potential clients and secure more sales due to applying the principles outlined in this book.

Overall, "Sell with a Story" is a well-written, engaging, and practical guide for anyone in sales. Whether you're just starting in the industry or looking to take your sales skills to the next level, this book will surely deliver valuable insights and tips to help you succeed. I highly recommend this book to all sales professionals!

not a right format for an audiobook.

not a right format for an audiobook. too many exercises hard to visualize and pactice whole listening.

Very balanced and motivated book

I was a little skeptical going into this book. I've read information before that seemed to suggest replacing sales process with storytelling. I think that's simply not a good idea. This author, explicitly, states that should not be done. Rather, he shows how to augment a sales process with storytelling. And he does it very well. I highly recommend!

Very monotone, super long. Needs better concept.

This book feels like a mission to finish since it is extremely long. The publisher should work on getting a narrator with a better down to earth voice.