Beyond the Prototype
A Roadmap for Navigating the Fuzzy Area Between Ideas and Outcomes.
No se pudo agregar al carrito
Add to Cart failed.
Error al Agregar a Lista de Deseos.
Error al eliminar de la lista de deseos.
Error al añadir a tu biblioteca
Error al seguir el podcast
Error al dejar de seguir el podcast
Exclusivo para miembros Prime: ¿Nuevo en Audible? Obtén 2 audiolibros gratis con tu prueba.
Beyond the Prototype
Compra ahora por $6.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrado por:
-
Iggy Kidd
-
De:
-
Douglas Ferguson
Acerca de esta escucha
Have you ever struggled to move a key innovation project forward at work?
Based on his experiences running design sprints for top companies, Douglas Ferguson authored Beyond the Prototype to offer practical advice for people shifting from discovery to realization. Full of stories from companies like Google, Liberty Mutual, and Adobe, this guide outlines six steps that every team should take to launch their vision.
©2019 Douglas Ferguson (P)2019 Douglas FergusonLos oyentes también disfrutaron...
-
Sprint
- How to Solve Big Problems and Test New Ideas in Just Five Days
- De: Jake Knapp, John Zeratsky, Braden Kowitz
- Narrado por: Dan Bittner
- Duración: 6 h y 10 m
- Versión completa
-
General4.5 out of 5 stars 1,833
-
Narración:4.5 out of 5 stars 1,517
-
Historia4.5 out of 5 stars 1,509
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.
-
4 out of 5 stars
-
Great Advice, But It's All Old News
- De Michael en 08-19-16
De: Jake Knapp, y otros
-
Platonic
- How the Science of Attachment Can Help You Make—and Keep—Friends
- De: Marisa G. Franco PhD
- Narrado por: Marisa G. Franco PhD
- Duración: 10 h y 57 m
- Versión completa
-
General4.5 out of 5 stars 344
-
Narración:4.5 out of 5 stars 281
-
Historia4.5 out of 5 stars 283
How do we make and keep friends in an era of distraction, burnout, and chaos, especially in a society that often prizes romantic love at the expense of other relationships? In Platonic, Dr. Marisa G. Franco unpacks the latest, often counterintuitive findings about the bonds between us—for example, why your friends aren’t texting you back (it’s not because they hate you!), and the myth of “friendships happening organically” (making friends, like cultivating any relationship, requires effort!).
-
2 out of 5 stars
-
Too much and yet, not enough
- De Kali en 04-05-23
-
Loved
- How to Rethink Marketing for Tech Products
- De: Martina Lauchengco
- Narrado por: Martina Lauchengco
- Duración: 6 h y 56 m
- Versión completa
-
General4.5 out of 5 stars 62
-
Narración:4.5 out of 5 stars 52
-
Historia4.5 out of 5 stars 52
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
-
3 out of 5 stars
-
nothing special
- De KwikC en 04-03-23
-
Inspired
- How to Create Tech Products Customers Love, Second Edition
- De: Marty Cagan
- Narrado por: Marty Cagan
- Duración: 7 h y 45 m
- Versión completa
-
General4.5 out of 5 stars 2,702
-
Narración:4.5 out of 5 stars 2,202
-
Historia4.5 out of 5 stars 2,176
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
-
4 out of 5 stars
-
Great book, terrible audio wanted to ask a refund
- De Srikanth Ramanujam en 11-15-18
De: Marty Cagan
-
Build
- An Unorthodox Guide to Making Things Worth Making
- De: Tony Fadell
- Narrado por: Tony Fadell, Roger Wayne
- Duración: 11 h y 5 m
- Versión completa
-
General4.5 out of 5 stars 2,109
-
Narración:5 out of 5 stars 1,775
-
Historia4.5 out of 5 stars 1,773
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
-
5 out of 5 stars
-
Best guide for start up founders, ever!!!
- De Curly Beard en 05-28-22
De: Tony Fadell
-
Change by Design, Revised and Updated
- How Design Thinking Transforms Organizations and Inspires Innovation
- De: Tim Brown
- Narrado por: Tim Roberts, Tim Brown
- Duración: 7 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 297
-
Narración:4.5 out of 5 stars 250
-
Historia4 out of 5 stars 252
The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business. Change by Design is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
-
3 out of 5 stars
-
Not quite what I was hoping for
- De Amazon Customer en 01-16-20
De: Tim Brown
-
Sprint
- How to Solve Big Problems and Test New Ideas in Just Five Days
- De: Jake Knapp, John Zeratsky, Braden Kowitz
- Narrado por: Dan Bittner
- Duración: 6 h y 10 m
- Versión completa
-
General4.5 out of 5 stars 1,833
-
Narración:4.5 out of 5 stars 1,517
-
Historia4.5 out of 5 stars 1,509
Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.
-
4 out of 5 stars
-
Great Advice, But It's All Old News
- De Michael en 08-19-16
De: Jake Knapp, y otros
-
Platonic
- How the Science of Attachment Can Help You Make—and Keep—Friends
- De: Marisa G. Franco PhD
- Narrado por: Marisa G. Franco PhD
- Duración: 10 h y 57 m
- Versión completa
-
General4.5 out of 5 stars 344
-
Narración:4.5 out of 5 stars 281
-
Historia4.5 out of 5 stars 283
How do we make and keep friends in an era of distraction, burnout, and chaos, especially in a society that often prizes romantic love at the expense of other relationships? In Platonic, Dr. Marisa G. Franco unpacks the latest, often counterintuitive findings about the bonds between us—for example, why your friends aren’t texting you back (it’s not because they hate you!), and the myth of “friendships happening organically” (making friends, like cultivating any relationship, requires effort!).
-
2 out of 5 stars
-
Too much and yet, not enough
- De Kali en 04-05-23
-
Loved
- How to Rethink Marketing for Tech Products
- De: Martina Lauchengco
- Narrado por: Martina Lauchengco
- Duración: 6 h y 56 m
- Versión completa
-
General4.5 out of 5 stars 62
-
Narración:4.5 out of 5 stars 52
-
Historia4.5 out of 5 stars 52
The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
-
3 out of 5 stars
-
nothing special
- De KwikC en 04-03-23
-
Inspired
- How to Create Tech Products Customers Love, Second Edition
- De: Marty Cagan
- Narrado por: Marty Cagan
- Duración: 7 h y 45 m
- Versión completa
-
General4.5 out of 5 stars 2,702
-
Narración:4.5 out of 5 stars 2,202
-
Historia4.5 out of 5 stars 2,176
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
-
4 out of 5 stars
-
Great book, terrible audio wanted to ask a refund
- De Srikanth Ramanujam en 11-15-18
De: Marty Cagan
-
Build
- An Unorthodox Guide to Making Things Worth Making
- De: Tony Fadell
- Narrado por: Tony Fadell, Roger Wayne
- Duración: 11 h y 5 m
- Versión completa
-
General4.5 out of 5 stars 2,109
-
Narración:5 out of 5 stars 1,775
-
Historia4.5 out of 5 stars 1,773
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
-
5 out of 5 stars
-
Best guide for start up founders, ever!!!
- De Curly Beard en 05-28-22
De: Tony Fadell
-
Change by Design, Revised and Updated
- How Design Thinking Transforms Organizations and Inspires Innovation
- De: Tim Brown
- Narrado por: Tim Roberts, Tim Brown
- Duración: 7 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 297
-
Narración:4.5 out of 5 stars 250
-
Historia4 out of 5 stars 252
The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press - due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this audiobook to reveal how the techniques and strategies of design belong at every level of business. Change by Design is an audiobook for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
-
3 out of 5 stars
-
Not quite what I was hoping for
- De Amazon Customer en 01-16-20
De: Tim Brown
-
Hooked: How to Build Habit-Forming Products
- De: Nir Eyal, Ryan Hoover
- Narrado por: Nir Eyal
- Duración: 4 h y 40 m
- Versión completa
-
General4.5 out of 5 stars 4,680
-
Narración:4.5 out of 5 stars 3,889
-
Historia4.5 out of 5 stars 3,854
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
4 out of 5 stars
-
Great book, wish the narration was a little better.
- De Todays The Best Day - Dani Davis en 07-21-15
De: Nir Eyal, y otros
-
Product-Led Growth
- How to Build a Product That Sells Itself
- De: Wes Bush
- Narrado por: Derek Dysart
- Duración: 4 h y 23 m
- Versión completa
-
General4.5 out of 5 stars 295
-
Narración:4.5 out of 5 stars 235
-
Historia4.5 out of 5 stars 234
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
-
5 out of 5 stars
-
A must read!
- De marianella en 12-01-20
De: Wes Bush
-
The Cold Start Problem
- How to Start and Scale Network Effects
- De: Andrew Chen
- Narrado por: Andrew Chen
- Duración: 10 h y 28 m
- Versión completa
-
General4.5 out of 5 stars 728
-
Narración:4.5 out of 5 stars 586
-
Historia4.5 out of 5 stars 582
Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them.
-
4 out of 5 stars
-
Great high level summary. More unique insights wanted.
- De Roman en 12-09-21
De: Andrew Chen
-
Thinking in Systems
- A Primer
- De: Donella H. Meadows
- Narrado por: Tia Rider Sorensen
- Duración: 6 h y 26 m
- Versión completa
-
General4.5 out of 5 stars 2,232
-
Narración:4.5 out of 5 stars 1,817
-
Historia4.5 out of 5 stars 1,796
In the years following her role as the lead author of the international best seller, Limits to Growth - the first book to show the consequences of unchecked growth on a finite planet - Donella Meadows remained a pioneer of environmental and social analysis until her untimely death in 2001. Thinking in Systems is a concise and crucial book offering insight for problem-solving on scales ranging from the personal to the global. Edited by the Sustainability Institute's Diana Wright, this essential primer brings systems thinking out of the realm of computers and equations and into the tangible world....
-
4 out of 5 stars
-
Skip to the Middle
- De John Chambers en 06-20-20
-
The Founder's Dilemmas
- De: Noam Wasserman
- Narrado por: Mark Mosely
- Duración: 13 h y 28 m
- Versión completa
-
General4.5 out of 5 stars 723
-
Narración:4.5 out of 5 stars 582
-
Historia4 out of 5 stars 574
Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.
-
2 out of 5 stars
-
Too much talk on the data
- De Stanley Tan en 10-02-14
De: Noam Wasserman
-
The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- De: Rob Fitzpatrick
- Narrado por: Rob Fitzpatrick
- Duración: 3 h y 50 m
- Versión completa
-
General5 out of 5 stars 1,309
-
Narración:4.5 out of 5 stars 1,112
-
Historia5 out of 5 stars 1,098
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
-
5 out of 5 stars
-
Very insightful
- De jere en 10-26-21
De: Rob Fitzpatrick
-
User Friendly
- How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
- De: Cliff Kuang, Robert Fabricant
- Narrado por: Jean Ann Douglass
- Duración: 11 h y 18 m
- Versión completa
-
General4.5 out of 5 stars 223
-
Narración:4.5 out of 5 stars 185
-
Historia4.5 out of 5 stars 185
In User Friendly, Cliff Kuang and Robert Fabricant reveal the untold story of a paradigm that quietly rules our modern lives: the assumption that machines should anticipate what we need. Spanning over a century of sweeping changes, from women’s rights to the Great Depression to World War II to the rise of the digital era, this audiobook unpacks the ways in which the world has been - and continues to be - remade according to the principles of the once-obscure discipline of user-experience design.
-
2 out of 5 stars
-
Underwhelming real life examples
- De Nick en 12-17-20
De: Cliff Kuang, y otros
-
Ideaflow
- The Only Business Metric That Matters
- De: Jeremy Utley, Perry Klebahn
- Narrado por: David Kelley, Jeremy Utley, Perry Klebahn
- Duración: 9 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 58
-
Narración:4.5 out of 5 stars 48
-
Historia4.5 out of 5 stars 48
How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
-
4 out of 5 stars
-
Great book, but…
- De Mark Nutting, CSCS*D, NSCA-CPT*D en 12-27-22
De: Jeremy Utley, y otros
-
The Startup of You (Revised and Updated)
- Adapt, Take Risks, Grow Your Network, and Transform Your Career
- De: Reid Hoffman, Ben Casnocha
- Narrado por: Dan Bittner
- Duración: 6 h y 48 m
- Versión completa
-
General4.5 out of 5 stars 103
-
Narración:4.5 out of 5 stars 88
-
Historia4.5 out of 5 stars 87
In this invaluable book, LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a startup business: a living, breathing, growing startup of you.
-
5 out of 5 stars
-
Connected The Dots
- De Mike Del Vecchio en 01-18-25
De: Reid Hoffman, y otros
-
Rocket Fuel
- The One Essential Combination That Will Get You More of What You Want from Your Business
- De: Gino Wickman, Mark C. Winters
- Narrado por: Mark C. Winters
- Duración: 4 h y 26 m
- Versión completa
-
General4.5 out of 5 stars 1,992
-
Narración:4.5 out of 5 stars 1,643
-
Historia4.5 out of 5 stars 1,629
Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive.
-
4 out of 5 stars
-
Real world advice
- De Ricci El Idrissi en 09-05-16
De: Gino Wickman, y otros
-
Recoding America
- Why Government Is Failing in the Digital Age and How We Can Do Better
- De: Jennifer Pahlka
- Narrado por: Jennifer Pahlka
- Duración: 9 h y 37 m
- Versión completa
-
General4.5 out of 5 stars 183
-
Narración:5 out of 5 stars 159
-
Historia4.5 out of 5 stars 159
A bold call to reexamine how our government operates—and sometimes fails to—from President Obama’s former deputy chief technology officer and the founder of Code for America.
-
5 out of 5 stars
-
Very good, minimally partisan.
- De 95Rb35 en 11-25-23
De: Jennifer Pahlka
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- De: April Dunford
- Narrado por: April Dunford
- Duración: 3 h y 31 m
- Versión completa
-
General4.5 out of 5 stars 432
-
Narración:4.5 out of 5 stars 337
-
Historia4.5 out of 5 stars 335
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
5 out of 5 stars
-
The best and only book on positioning
- De Geordie en 05-02-20
De: April Dunford
Relacionado con este tema
-
Process!
- How Discipline and Consistency Will Set You and Your Business Free
- De: Mike Paton, Lisa González
- Narrado por: Mike Paton
- Duración: 4 h y 4 m
- Versión completa
-
General4.5 out of 5 stars 80
-
Narración:4.5 out of 5 stars 67
-
Historia4.5 out of 5 stars 67
It's when you're stuck in the day-to-day, putting out fires and cleaning up messes, that passion turns to frustration. Freedom seems somewhere between elusive and impossible. The secret to getting unstuck is process. This inspiring, informative field guide will prove it's possible to establish rigor and discipline for process while also increasing creativity, flexibility, and innovation. Process! will help you identify a handful of core processes that make your business uniquely valuable.
-
1 out of 5 stars
-
Missing Chapter Five
- De Will Thomas en 12-12-22
De: Mike Paton, y otros
-
The Commitment Engine
- Making Work Worth It
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 36
-
Narración:4.5 out of 5 stars 28
-
Historia4.5 out of 5 stars 28
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
De: John Jantsch
-
Moments of Impact
- How to Design Strategic Conversations That Accelerate Change
- De: Chris Ertel, Lisa Kay Solomon
- Narrado por: Sean Pratt
- Duración: 7 h y 32 m
- Versión completa
-
General4.5 out of 5 stars 70
-
Narración:4.5 out of 5 stars 60
-
Historia4 out of 5 stars 60
Moments of Impact is an audiobook on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address - and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation - now - to shape the future of their organizations.
-
3 out of 5 stars
-
Another audiobook failure. Buy the real book
- De Jonathan en 02-08-15
De: Chris Ertel, y otros
-
Solving Problems with Design Thinking
- Ten Stories of What Works
- De: Jeanne Liedtka, Andrew King, Kevin Bennett
- Narrado por: Dina Pearlman
- Duración: 7 h y 19 m
- Versión completa
-
General4 out of 5 stars 92
-
Narración:4 out of 5 stars 80
-
Historia4 out of 5 stars 81
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
-
5 out of 5 stars
-
Excellent book for design thinkers
- De Amazon Customer en 11-16-16
De: Jeanne Liedtka, y otros
-
Making Ideas Happen
- Overcoming the Obstacles Between Vision and Reality
- De: Scott Belsky
- Narrado por: Don Hagen
- Duración: 7 h y 3 m
- Versión completa
-
General4 out of 5 stars 697
-
Narración:4 out of 5 stars 463
-
Historia4 out of 5 stars 461
How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community.
-
2 out of 5 stars
-
Terrible Narrator
- De Charl en 07-12-12
De: Scott Belsky
-
Designing for Growth
- A Design Thinking Tool Kit for Managers
- De: Jeanne Liedtka, Tim Ogilvie
- Narrado por: Nicol Zanzarella
- Duración: 6 h y 35 m
- Versión completa
-
General4 out of 5 stars 104
-
Narración:4 out of 5 stars 87
-
Historia4 out of 5 stars 86
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
-
4 out of 5 stars
-
Audiobook requires regular book
- De GoingGoingGone... en 07-01-18
De: Jeanne Liedtka, y otros
-
Process!
- How Discipline and Consistency Will Set You and Your Business Free
- De: Mike Paton, Lisa González
- Narrado por: Mike Paton
- Duración: 4 h y 4 m
- Versión completa
-
General4.5 out of 5 stars 80
-
Narración:4.5 out of 5 stars 67
-
Historia4.5 out of 5 stars 67
It's when you're stuck in the day-to-day, putting out fires and cleaning up messes, that passion turns to frustration. Freedom seems somewhere between elusive and impossible. The secret to getting unstuck is process. This inspiring, informative field guide will prove it's possible to establish rigor and discipline for process while also increasing creativity, flexibility, and innovation. Process! will help you identify a handful of core processes that make your business uniquely valuable.
-
1 out of 5 stars
-
Missing Chapter Five
- De Will Thomas en 12-12-22
De: Mike Paton, y otros
-
The Commitment Engine
- Making Work Worth It
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 6 h y 17 m
- Versión completa
-
General4.5 out of 5 stars 36
-
Narración:4.5 out of 5 stars 28
-
Historia4.5 out of 5 stars 28
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
De: John Jantsch
-
Moments of Impact
- How to Design Strategic Conversations That Accelerate Change
- De: Chris Ertel, Lisa Kay Solomon
- Narrado por: Sean Pratt
- Duración: 7 h y 32 m
- Versión completa
-
General4.5 out of 5 stars 70
-
Narración:4.5 out of 5 stars 60
-
Historia4 out of 5 stars 60
Moments of Impact is an audiobook on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address - and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation - now - to shape the future of their organizations.
-
3 out of 5 stars
-
Another audiobook failure. Buy the real book
- De Jonathan en 02-08-15
De: Chris Ertel, y otros
-
Solving Problems with Design Thinking
- Ten Stories of What Works
- De: Jeanne Liedtka, Andrew King, Kevin Bennett
- Narrado por: Dina Pearlman
- Duración: 7 h y 19 m
- Versión completa
-
General4 out of 5 stars 92
-
Narración:4 out of 5 stars 80
-
Historia4 out of 5 stars 81
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details 10 real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations.
-
5 out of 5 stars
-
Excellent book for design thinkers
- De Amazon Customer en 11-16-16
De: Jeanne Liedtka, y otros
-
Making Ideas Happen
- Overcoming the Obstacles Between Vision and Reality
- De: Scott Belsky
- Narrado por: Don Hagen
- Duración: 7 h y 3 m
- Versión completa
-
General4 out of 5 stars 697
-
Narración:4 out of 5 stars 463
-
Historia4 out of 5 stars 461
How the world's leading innovators push their ideas to fruition, time and time again. Edison famously said that genius is 1 percent inspiration, 99 percent perspiration. Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be strengthened by anyone willing to build their organizational habits and harness the forces of community.
-
2 out of 5 stars
-
Terrible Narrator
- De Charl en 07-12-12
De: Scott Belsky
-
Designing for Growth
- A Design Thinking Tool Kit for Managers
- De: Jeanne Liedtka, Tim Ogilvie
- Narrado por: Nicol Zanzarella
- Duración: 6 h y 35 m
- Versión completa
-
General4 out of 5 stars 104
-
Narración:4 out of 5 stars 87
-
Historia4 out of 5 stars 86
Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.
-
4 out of 5 stars
-
Audiobook requires regular book
- De GoingGoingGone... en 07-01-18
De: Jeanne Liedtka, y otros
-
The 4 Disciplines of Execution: Revised and Updated
- Achieving Your Wildly Important Goals
- De: Chris McChesney, Sean Covey, Jim Huling, y otros
- Narrado por: Sean Covey, Chris McChesney, Jim Huling, y otros
- Duración: 8 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 460
-
Narración:4.5 out of 5 stars 373
-
Historia4.5 out of 5 stars 372
4DX® is not theory. It is a proven set of practices that represents a new way of thinking essential to thriving in today’s competitive climate, making this 2nd edition a book that no business leader can afford to miss. The 4 Disciplines of Execution (4DX) is a simple, repeatable, and proven formula for executing your most important strategic priorities in the midst of the whirlwind. By following the 4 Disciplines, leaders can produce breakthrough results, even when executing the strategy requires a significant change in behavior from their teams.
-
3 out of 5 stars
-
Simple implementable ideas but problems with the supporting resources
- De Towani Clarke en 08-03-21
De: Chris McChesney, y otros
-
What the Heck is EOS?
- A Complete Guide for Employees in Companies Running on EOS
- De: Gino Wickman, Tom Bouwer
- Narrado por: Corey Snow
- Duración: 2 h y 16 m
- Versión completa
-
General4.5 out of 5 stars 1,398
-
Narración:4.5 out of 5 stars 1,141
-
Historia4.5 out of 5 stars 1,124
Has your company struggled to roll EOS out to all levels of your organization? Do your employees understand why EOS is important or even what it is? What the Heck is EOS? is for the millions of employees in companies running their businesses on EOS (Entrepreneurial Operating System). An easy and fast listen, this book answers the questions many employees have about EOS and their company.
-
2 out of 5 stars
-
Get Ready for a WBOA
- De El Barto en 03-26-21
De: Gino Wickman, y otros
-
The Making of a Manager
- What to Do When Everyone Looks to You
- De: Julie Zhuo
- Narrado por: Karissa Vacker, Julie Zhuo
- Duración: 7 h y 32 m
- Versión completa
-
General4.5 out of 5 stars 1,830
-
Narración:4.5 out of 5 stars 1,482
-
Historia4.5 out of 5 stars 1,474
Having managed dozens of teams spanning tens to hundreds of people, Julie Zhuo knows the most important lesson of all: Great managers are made, not born. The Making of a Manager is a modern field guide packed with everyday examples and transformative insights you need to be the kind of manager you wish you had.
-
3 out of 5 stars
-
Drink the Facebook Kool Aid
- De Amazon_Customer en 03-29-19
De: Julie Zhuo
-
Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- De: Jill Konrath
- Narrado por: Jill Konrath
- Duración: 6 h y 15 m
- Versión completa
-
General4 out of 5 stars 220
-
Narración:4 out of 5 stars 175
-
Historia4 out of 5 stars 172
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
-
3 out of 5 stars
-
OK sales book with some good take aways
- De Glenn en 05-22-11
De: Jill Konrath
-
Ideaflow
- The Only Business Metric That Matters
- De: Jeremy Utley, Perry Klebahn
- Narrado por: David Kelley, Jeremy Utley, Perry Klebahn
- Duración: 9 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 58
-
Narración:4.5 out of 5 stars 48
-
Historia4.5 out of 5 stars 48
How can you come up with great ideas by yourself, or in the context of your team, and quickly determine which are worthy of investment? The simple metric of ideaflow determines success like no other. Ideaflow is a mindset, a way of approaching all your business problems, that multiplies your efforts and unleashes your full potential. Nurture ideaflow and watch your results transform.
-
4 out of 5 stars
-
Great book, but…
- De Mark Nutting, CSCS*D, NSCA-CPT*D en 12-27-22
De: Jeremy Utley, y otros
-
Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- De: Brian Signorelli
- Narrado por: Kevin Stillwell
- Duración: 7 h y 14 m
- Versión completa
-
General4.5 out of 5 stars 48
-
Narración:4.5 out of 5 stars 41
-
Historia4.5 out of 5 stars 41
Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
-
1 out of 5 stars
-
Should be titled sales and sales management 101
- De James en 12-11-23
De: Brian Signorelli
Lo que los oyentes dicen sobre Beyond the Prototype
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
-
Total3 out of 5 stars
-
Ejecución3 out of 5 stars
-
Historia4 out of 5 stars
- Daniel Kasaj
- 10-08-19
Very bad conversion
The paper book must be laid out with quotations, callout boxes, and lots and lots of lists, because the audiobook is very hard to follow. You don’t know your’re listening to someone’s quote until you hit the attribution. I couldn’t finish the audiobook, and you should consider skipping it and going to the version you can read.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
esto le resultó útil a 1 persona
-
Total1 out of 5 stars
-
Ejecución2 out of 5 stars
-
Historia1 out of 5 stars
- Konstantin
- 09-03-21
Not about prototypes. The book is about sprints.
You will not find out what to do with your prototype. The authors primarily talks about sprints and how to use them to develop ideas and build prototypes in the process. So, if you already have a prototype and are wondering what to do next, you won’t find an answer. Moreover, if you want to learn sprints, this book gives just a very broad overview of that. So, after reading this book you would still be wondering how to proceed with your prototype and you won’t know how to apply sprints to develop your next prototype. In my opinion tbt author did a terrible job coming up with the title and didn’t open the topic of sprints enough. He should have focused on the details and nuances of running sprints. That’s where the value is. People who were trying to find answers on what to do with their prototypes were left fooled.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total5 out of 5 stars
-
Ejecución5 out of 5 stars
-
Historia5 out of 5 stars
- Greg Braswell
- 10-12-19
My new GOTO for Product Ways of Working!!
Whether your experienced or new to product. Beyond the Prototype provides some of the best guidance for moving teams through the necessary steps that will enable you to uncover valuable insights for producing higher value outcomes for building the right product. The tips for improving processes are endless and super simple to apply. This book has now become my goto for transforming my ways of working for product.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña
-
Total1 out of 5 stars
-
Ejecución1 out of 5 stars
-
Historia1 out of 5 stars
- Manente
- 08-31-20
No new information
Unfortunately this is basically a rewrite of “sprint”. I fear its goal is more to build the authors credentials / marketing than to impart any new information.
Se ha producido un error. Vuelve a intentarlo dentro de unos minutos.
Has calificado esta reseña.
Reportaste esta reseña