This Is Strategy
Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
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This Is Strategy
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Narrated by:
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Seth Godin
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By:
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Seth Godin
About this listen
National Bestseller.
From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.
"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans."—Adam Grant, author of Think Again
In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change.
“Creating tomorrow by repeating yesterday is not a useful way forward.”
“Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.”
“It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.”
This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.
You’ll discover how to:
- Identify your "smallest viable audience" and make remarkable work they can't ignore
- Understand and influence the systems shaping our world
- Prioritize long-term thinking over instant gratification
- Make smart, purposeful choices that shape a better tomorrow
Who this book is for:
- Leaders who want to think more deeply about their impact
- Entrepreneurs tired of conventional business advice
- Change-makers seeking lasting transformation in their career and community
- Anyone feeling stuck in outdated systems and looking for a fresh perspective
Strategy turns our effort into impact. Your journey to better thinking starts here.
©2024 Seth Godin (P)2024 Simon & Schuster AudioListeners also enjoyed...
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Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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Get to the point!!!
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An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
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Employees that don't take ownership of their work. Friction between departments. Inconsistent results. These are the top challenges that face most businesses today. These common issues create high turnover and force managers into crisis mode where they're consumed putting out daily fires. Over time, the very nature of the business changes and a new culture emerges; one shaped by the lowest level of acceptable behavior. Beyond the Hammer approaches these concerns in two highly engaging sections.
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rock on
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Can’t Hurt Me, David Goggins’ smash hit memoir, demonstrated how much untapped ability we all have but was merely an introduction to the power of the mind. In Never Finished, Goggins takes you inside his Mental Lab, where he developed the philosophy, psychology, and strategies that enabled him to learn that what he thought was his limit was only his beginning and that the quest for greatness is unending.
-
5 out of 5 stars
-
He did it again!
- By Christian C. on 12-06-22
By: David Goggins
-
The High 5 Habit
- Take Control of Your Life with One Simple Habit
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall5 out of 5 stars 9,132
-
Performance5 out of 5 stars 7,948
-
Story5 out of 5 stars 7,894
Don't let the title fool you. This isn't a book about high fiving everyone else in your life. You're already doing that. Cheering for your favorite teams. Celebrating your friends. Supporting the people you love as they go after what they want in life. Imagine if you gave that same love and encouragement to yourself. Or even better, you made it a daily habit. You'd be unstoppable. In this book, Mel teaches you how to start high fiving the most important person in your life, the one who is staring back at you in the mirror: YOURSELF.
-
3 out of 5 stars
-
Narrator issues.
- By Jesse on 10-05-21
By: Mel Robbins
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The 6 Habits of Growth
- By: Brendon Burchard
- Narrated by: Brendon Burchard
- Length: 5 hrs and 4 mins
- Original Recording
-
Overall4.5 out of 5 stars 6,308
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Performance5 out of 5 stars 5,595
-
Story4.5 out of 5 stars 5,552
The world’s leading high-performance coach and multiple New York Times best-selling author Brendon Burchard delivers the six habits of personal growth that will help you create the life of your dreams. Forged from Brendon Burchard’s personal experiences, data from his GrowthDay app, and his many years as a high-performance coach, The 6 Habits of Growth presents the tools you need to construct the life of your dreams.
-
2 out of 5 stars
-
Don’t bother
- By B. Sharpe on 10-30-22
By: Brendon Burchard
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Take Control of Your Life
- How to Silence Fear and Win the Mental Game
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 10 hrs and 3 mins
- Unabridged
-
Overall5 out of 5 stars 18,984
-
Performance5 out of 5 stars 16,354
-
Story5 out of 5 stars 16,214
Mel Robbins is back! The international bestselling phenomenon and creator of The Five Second Rule and Kick Ass with Mel Robbins returns to help you tackle the single biggest obstacle you face: fear. This life-changing Audible Original features a powerful mix of one-on-one life-coaching sessions and a personal narrative with vital take-aways that you can start using immediately.
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5 out of 5 stars
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Stop living in fear
- By Nike7 on 02-08-19
By: Mel Robbins
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The Daily Stoic
- 366 Meditations on Wisdom, Perseverance, and the Art of Living
- By: Ryan Holiday, Stephen Hanselman
- Narrated by: Brian Holsopple
- Length: 10 hrs and 6 mins
- Unabridged
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Overall5 out of 5 stars 3,253
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Performance4.5 out of 5 stars 2,729
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Story5 out of 5 stars 2,694
Why have history's greatest minds - from George Washington to Frederick the Great to Ralph Waldo Emerson along with today's top performers, from Super Bowl-winning football coaches to CEOs and celebrities - embraced the wisdom of the ancient Stoics? Because they realize that the most valuable wisdom is timeless and that philosophy is for living a better life, not a classroom exercise. The Daily Stoic offers a daily devotional of Stoic insights and exercises, featuring all-new translations.
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2 out of 5 stars
-
Not well made as audio
- By Andreas on 12-27-16
By: Ryan Holiday, and others
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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Overall5 out of 5 stars 3,831
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Performance5 out of 5 stars 3,310
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Story5 out of 5 stars 3,294
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
-
4 out of 5 stars
-
Good, but a Little Misleading
- By Chris Love on 11-28-20
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Traction
- Get a Grip on Your Business
- By: Gino Wickman
- Narrated by: Kevin Pierce
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 7,421
-
Performance4.5 out of 5 stars 6,145
-
Story4.5 out of 5 stars 6,065
Do you have a grip on your business, or does your business have a grip on you? All entrepreneurs and business leaders face similar frustrations: personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.
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3 out of 5 stars
-
this is for 50+ employee companies, not small ones
- By Ryan Taft on 03-06-18
By: Gino Wickman
-
Going Infinite
- The Rise and Fall of a New Tycoon
- By: Michael Lewis
- Narrated by: Michael Lewis
- Length: 9 hrs and 35 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,127
-
Performance4.5 out of 5 stars 1,909
-
Story4.5 out of 5 stars 1,907
When Michael Lewis first met him, Sam Bankman-Fried was the world’s youngest billionaire and crypto’s Gatsby. CEOs, celebrities, and leaders of small countries all vied for his time and cash after he catapulted, practically overnight, onto the Forbes billionaire list. Who was this rumpled guy in cargo shorts and limp white socks, whose eyes twitched across Zoom meetings as he played video games on the side?
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1 out of 5 stars
-
really expected more rigor from Michael Lewis
- By Wowhello on 10-04-23
By: Michael Lewis
-
Plan Your Year Like a Millionaire
- By: Rachel Rodgers
- Narrated by: Rachel Rodgers
- Length: 2 hrs
- Original Recording
-
Overall4.5 out of 5 stars 1,431
-
Performance4.5 out of 5 stars 1,382
-
Story4 out of 5 stars 1,381
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
-
3 out of 5 stars
-
Feel Good Book, only
- By Maggie on 01-06-24
By: Rachel Rodgers
-
Declutter Your Home and Simplify Your Life
- By: Sophie Largen, The Great Courses
- Narrated by: Sophie Largen
- Length: 1 hr and 17 mins
- Original Recording
-
Overall4 out of 5 stars 302
-
Performance4.5 out of 5 stars 261
-
Story4 out of 5 stars 261
Sophie Largen has made it her passion project to help motivate and encourage others by providing tips for efficient cleaning, organizing, and productivity. This practical guide will walk you through decluttering your spaces step by step. It will help you work through common pitfalls, and it will provide you with a plan for success for achieving a simplified—and more joyous—life.
-
3 out of 5 stars
-
Not Realistic but It has Some Good Ideas
- By Gilbert M. Stack on 01-05-23
By: Sophie Largen, and others
-
Worthy
- How to Believe You Are Enough and Transform Your Life
- By: Jamie Kern Lima
- Narrated by: Jamie Kern Lima
- Length: 11 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 833
-
Performance4.5 out of 5 stars 775
-
Story4.5 out of 5 stars 775
Author Jamie Kern Lima's first, instant New York Times bestselling book Believe It, captured her journey of going from Denny's waitress to billion-dollar entrepreneur by learning to believe in herself. And now her second, much-anticipated, upcoming book Worthy, is the playbook for how YOU can believe in YOU! If you've ever struggled with self-doubt, felt like you don't have what it takes...or that who you truly are isn't enough, even if you're really good at hiding it from the world, WORTHY is for you.
-
5 out of 5 stars
-
💫 We're so WORTHY! 🦋 Listen - Read - Share 🔆
- By Diana Yin on 02-22-24
By: Jamie Kern Lima
-
Kick Ass with Mel Robbins
- Life-Changing Advice from the Author of “The 5 Second Rule”
- By: Mel Robbins
- Narrated by: Mel Robbins
- Length: 6 hrs and 25 mins
- Unabridged
-
Overall4.5 out of 5 stars 10,757
-
Performance4.5 out of 5 stars 9,429
-
Story4.5 out of 5 stars 9,360
Want more out of life? You're not alone. And best-selling author Mel Robbins is here to help with no-bullshit life and business advice that you won't get anywhere else. This follow-up to The 5-Second Rule - available only in audio - takes the classic talk-show format and elevates it to a premium audio experience. Listen to private, one-on-one coaching sessions between the celebrated motivational speaker and people like you - people who want better relationships, to be healthier and more productive, to get unstuck from destructive habits.
-
2 out of 5 stars
-
A $26 Podcast
- By Sam Cochrane on 06-01-18
By: Mel Robbins
-
The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- By: G. Edward Griffin
- Narrated by: Mark Bramhall
- Length: 24 hrs and 21 mins
- Unabridged
-
Overall4.5 out of 5 stars 5,935
-
Performance5 out of 5 stars 5,232
-
Story4.5 out of 5 stars 5,229
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
-
1 out of 5 stars
-
Lost confidence in author
- By Amazon Customer on 07-11-20
-
Caffeine
- How Caffeine Created the Modern World
- By: Michael Pollan
- Narrated by: Michael Pollan
- Length: 2 hrs and 2 mins
- Original Recording
-
Overall4.5 out of 5 stars 42,587
-
Performance4.5 out of 5 stars 36,688
-
Story4.5 out of 5 stars 36,520
Michael Pollan, known for his best-selling nonfiction audio, including The Omnivores Dilemma and How to Change Your Mind, conceived and wrote Caffeine: How Caffeine Created the Modern World as an Audible Original. In this controversial and exciting listen, Pollan explores caffeine’s power as the most-used drug in the world - and the only one we give to children (in soda pop) as a treat.
-
2 out of 5 stars
-
Leaves much to be desired
- By Melody H on 02-02-20
By: Michael Pollan
-
The Ideal Team Player
- How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable
- By: Patrick M. Lencioni
- Narrated by: Stephen Hoye
- Length: 5 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,541
-
Performance4.5 out of 5 stars 5,598
-
Story4.5 out of 5 stars 5,574
In The Ideal Team Player, Lencioni tells the story of Jeff Shanley, a leader desperate to save his uncle's company by restoring its cultural commitment to teamwork. Jeff must crack the code on the virtues that real team players possess and then build a culture of hiring and development around those virtues. Beyond the fable, Lencioni presents a practical framework and actionable tools for identifying, hiring, and developing ideal team players.
-
3 out of 5 stars
-
Lot of talk about a simple concept
- By Andrea on 09-05-16
![Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind] Audiobook By T. Harv E](https://m.media-amazon.com/images/I/518pmcMK6SL._SL320_.jpg)
-
Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- By: T. Harv Eker
- Narrated by: Ivan Villanueva
- Length: 2 hrs and 17 mins
- Unabridged
-
Overall5 out of 5 stars 582
-
Performance5 out of 5 stars 510
-
Story5 out of 5 stars 514
El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
-
3 out of 5 stars
-
El libro está bien, pero ES VERSION RESUMIDA
- By alexnvlp on 08-24-23
By: T. Harv Eker
-
How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- By: Andrew Aziz
- Narrated by: Kevin Foley
- Length: 6 hrs and 56 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,333
-
Performance4.5 out of 5 stars 1,078
-
Story4.5 out of 5 stars 1,074
Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
-
3 out of 5 stars
-
Its a sales pitch
- By Xavier Foley on 02-08-18
By: Andrew Aziz
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Story4.5 out of 5 stars 107
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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4 out of 5 stars
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
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Poke the Box
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 14 mins
- Unabridged
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Overall4 out of 5 stars 1,127
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Performance4.5 out of 5 stars 750
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Story4.5 out of 5 stars 740
We send our kids to school and obsess about their test scores, their behavior and theirability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a worldfilled with change, that’s what matters - your ability to create and learn from change.
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5 out of 5 stars
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Highly Motivational
- By robert on 03-14-11
By: Seth Godin
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All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged
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Overall4.5 out of 5 stars 2,101
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Performance4.5 out of 5 stars 1,369
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Story4.5 out of 5 stars 1,365
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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1 out of 5 stars
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Grossed me out
- By Brian on 01-17-10
By: Seth Godin
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Tribes
- We Need You to Lead Us
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 3 hrs and 42 mins
- Unabridged
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Overall4.5 out of 5 stars 6,432
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Performance4.5 out of 5 stars 5,036
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Story4.5 out of 5 stars 4,991
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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2 out of 5 stars
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Get to the point!!!
- By Katie on 02-26-09
By: Seth Godin
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The Psychology of Wealth
- The Practical Guide to Prosperity and Success (GPS Guides to Life)
- By: Napoleon Hill, Joel Fotinos
- Narrated by: Robert G. Slade
- Length: 16 hrs and 4 mins
- Unabridged
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Overall5 out of 5 stars 1
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Performance5 out of 5 stars 1
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Story5 out of 5 stars 1
Combining two of Napoleon Hill’s most popular books on the topics of prosperity and abundance—The Master Key to Riches and The Magic Ladder to Success—this essential volume will inspire anyone looking to create success in their life, and is perfect for businesspeople, entrepreneurs, students, and creatives. The Psychology of Wealth offers a revolutionary path to self-empowerment and fulfillment, helping listeners create the reality they desire and find success in every area of life.
By: Napoleon Hill, and others
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Emotional Intelligence Simplified: Boost Self-Awareness, Improve Relationships, Build Empathy, and Lead with Confidence for Success in Life and Work
- The Communication Mastery Series
- By: Ernestine Michels
- Narrated by: Nancy Higgins
- Length: 4 hrs and 31 mins
- Unabridged
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Overall5 out of 5 stars 20
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Performance5 out of 5 stars 20
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Story5 out of 5 stars 20
You know those days when everything just feels off? Maybe you had a rough morning, a frustrating meeting, or a tense chat with your partner. You move through life like a ball bouncing around in a pinball machine, reacting to every bump and beep. But what if you could turn that chaos into something productive? What if you could take those intense emotions and channel them into better conversations, stronger relationships, and a sense of calm? This book is your guide to mastering emotional intelligence—a skill that can completely transform how you handle your world.
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5 out of 5 stars
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Practical and actionable advice
- By Mark F. on 01-09-25
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Leap First
- Creating Work That Matters
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 6 mins
- Original Recording
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Overall4.5 out of 5 stars 1,849
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Performance4.5 out of 5 stars 1,562
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Story4.5 out of 5 stars 1,549
Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life. More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.
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4 out of 5 stars
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Great content but audio needs to improve
- By Jun on 03-10-15
By: Seth Godin
What listeners say about This Is Strategy
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- J. Bond
- 12-29-24
More truth from Seth
Great foundational thinking ideas organized into bit sized pieces. Seth is ahead of every other thought leader.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Woody
- 01-01-25
The Big Picture
Strategy is your big picture! It's the required vision of where you want to go, achieve, ...
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