Showing results by narrator "Steve Menasche" in All Categories

The American Dream is one of the most familiar and resonant phrases in our national lexicon, so familiar that we seldom pause to ask its origin, its history, or what it actually means. In this fascinating short history, Jim Cullen explores the meaning of the American Dream, or rather the several American Dreams that have both reflected and shaped American identity from the Pilgrims to the present.

Agile, say its enthusiasts, can transform your company, catapulting you to the head of the pack. Not so fast. In this clear-eyed and indispensable audiobook, Sarah Elk and Steve Berez provide a much-needed reality check. They dispel the myths and misconceptions that have accompanied agile's growth - the idea that it can reshape your organization all at once, for instance, or that it should be used in every function and for all types of work.

Success Habits for Dummies is a gold mine of startling insights and practical pointers on achieving success. No matter what your station in life, it can quickly put you on the road to the success you want and deserve. With wit, warmth, and loads of practical wisdom, Dirk Zeller helps you discover how habits determine 95 percent of a person's behavior; get to know how the people who achieve most in life take deliberate steps to ensure their goals are met; make a practical plan to perform at your maximum potential; and maintain a growth mindset that makes you capable of change.

For nearly 20 years, The Secrets of Question Based Selling has been helping great salespeople like you deliver big results. Its commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology - and there are countless contradictory sales training programs promising results.

Most business leaders understand the power of a dynamic, positive culture - but almost every effort to change culture fails. Why? The approach is often all wrong. Rather than attempt to "transform" a new culture from the ground up, leaders need to instead spearhead a culture renovation. In Culture Renovation, Kevin Oakes provides tangible, tactical insights drawn from a robust data set and informed by CEOs and HR leaders at many of the world's top companies.

Conor Richardson, a millennial and a certified public accountant, has created a proven multi-step program to eliminate the stress in personal finance. The Millennial Money Makeover is the first book to provide a relatable, accessible, sequential, and comprehensive approach to paying off debt, building an automated savings system, buying life's early-stage big purchases, and teaching listeners how to live the true millionaire lifestyle, which doesn't mean spending money as soon as you have it.

In his highly anticipated debut essay collection, Impossible Owls, Brian Phillips demonstrates why he's one of the most iconoclastic journalists of the digital age, beloved for his ambitious, off-kilter, meticulously reported essays. The eight essays assembled here go beyond simply chronicling some of the modern world's most uncanny, unbelievable, and spectacular oddities. Researched for months and even years on end, they explore the interconnectedness of the globalized world, the consequences of history, the power of myth, and the ways people attempt to find meaning.

In Understanding Software, Max Kanat-Alexander, Technical Lead for Code Health at Google, shows you how to bring simplicity back to computer programming. Max explains to you why programmers suck, and how to suck less as a programmer. There's just too much complex stuff in the world. Complex stuff can't be used, and it breaks too easily. Complexity is stupid. Simplicity is smart.

The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read (or listen) to nothing else on entrepreneurship and start-ups, listen to these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success.

Panic anxiety is the number one mental health problem for women and second only to drug abuse among men. Synthetic tranquilizers can alleviate the symptoms of anxiety illnesses. However, in order to achieve lasting emotional tranquility, a significant lifestyle change must be made. The Anxiety Cure provides proven, natural strategies for overcoming panic disorder and finding an emotional balance in today's fast-paced world.

Filled with keen economic insight and advice for citizens, executives, policymakers, and educators, When More Is Not Better is the must-listen guide for saving democratic capitalism.

A New Foreign Policy explores both the danger of the "America first" mind-set and the possibilities for a new way forward, proposing timely and achievable plans to foster global economic growth, reconfigure the United Nations for the 21st century, and build a multipolar world that is prosperous, peaceful, fair, and resilient.

This new edition - more than 50 percent new and revised - is a significant update from the previous one and reveals how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics, such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

This audiobook explores how the discoveries within the Solar System and of exoplanets far beyond it come together to help us understand the habitability of Earth, and how these findings guide the search for exoplanets that could support life. The author highlights how, within two decades of the discovery of the first planets outside the Solar System in the 1990s, scientists concluded that planets are so common that most stars are orbited by them. The lives of exoplanets and their stars are inextricably interwoven.

There have been volumes of books written about the development of US airpower and the technological specifications of each American or Allied aircraft. This is not one of them. This book focuses on the young men who answered the call to duty and were literally transformed from “farm boys to fighter pilots.”

Celebrated promoter of the "Four P's of Marketing", Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

How did early Christians come to believe that Jesus of Nazareth was the divine Son of God? This is the central question in this book. When Did Jesus Become God? is a transcribed conversation between Bart Ehrman and Michael Bird, with a helpful historiographic introduction by Robert Stewart that helps listeners understand the conclusions reached by Ehrman and Bird.

When you don't believe in yourself, everything is more difficult. 100 Ways to Boost Your Self-Confidence will literally help you change your life by changing the way you feel about yourself. Not only will you have faith in who you really are, but the people you love and work with will believe in you as well.

In this thoroughly revised and updated edition of his best-selling book, education expert Kim Marshall shows how to break away from the typical and often ineffective evaluation approaches in which principals use infrequent classroom visits or rely on standardized test scores to assess a teacher's performance. Marshall proposes a broader framework for supervision and evaluation that enlists teachers in improving the performance of all students.

In Redefining Retail: 10 Guiding Principles for a Post-Digital World, Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organization's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more.