Miriam Schulman is the Founder of the top-ranked podcast The Inspiration Place, where she teaches others her signature process for creating beautiful commissioned art pieces. As a renowned watercolor and mixed media artist, Miriam’s artwork has been showcased on NBC, featured in art magazines and home decor books, and collected worldwide. After transitioning to full-time art following the 9/11 terrorist attacks, Miriam has become an authoritative voice on art, creativity, entrepreneurship, and marketing. She is the author of Artpreneur, which provides practical steps for turning creative ideas into a thriving business.

Do you struggle with converting your social media followers into paying customers? Have you ever wondered how top marketers transform casual likes into meaningful connections that lead to sales? What if you could learn the secrets of this from a seasoned expert who has successfully done it for over two decades?

Miriam Schulman, an experienced art business expert and artist, shares her journey from a disconnected corporate life to becoming a thriving artist and coach. She reveals that the key to success on platforms like Instagram isn't about amassing a massive following but connecting deeply with a highly targeted, engaged audience. Miriam emphasizes moving followers from social media to an email list for better engagement, as email's open rates far surpass those of social media. She offers practical strategies like using DM automation tools, personal welcome messages, and engaging content that prompts followers to interact meaningfully.

In this episode of the Timeless Marketing Podcast, host Brian Kurtz welcomes Miriam Schulman, Founder of The Inspiration Place podcast and author of Artpreneur, as they talk about mastering Instagram marketing for direct response. Miriam shares how to set up effective Instagram bios, use direct messaging strategically, and leverage automated tools. She also discusses the importance of moving social media interactions to email and how to craft compelling, permission-based conversations.

Kevin Rogers is the Founder of Copy Chief, a world-class copywriting training center and community that offers proven methods and frameworks for writing better copy faster. He is a best-selling author, speaker, and direct response copywriter who has generated over $100 million in sales and helped over 4,367 business owners and copywriters exceed their revenue goals through copywriting instruction and community support.

Copy Chief has facilitated millions of dollars in successful copy project agreements and is featured on various platforms with positive testimonials from high-performing copywriters and business owners. In addition to his successful career, Kevin hosts the Copy Chief Radio Podcast and is passionate about helping freelancers find their unique strengths and build thriving careers.

Are you struggling to keep up with the rapidly evolving marketing and advertising world? How do you ensure your copywriting resonates in these uncertain times? The answers may lie in fostering genuine connection and understanding the core principles of direct response marketing.

Kevin Rogers, Founder of Copy Chief, tackles these issues head-on by emphasizing the importance of staying relevant and connected with your audience. He shares insights from industry leaders like Todd Brown, who stress the necessity of adapting and testing in real time. Kevin also discusses how he encourages his community of copywriters to reach out to clients individually during challenging periods like COVID-19, offering personalized support and innovative solutions to keep their messages authentic and timely.

Join host Brain Kurtz in this episode of the Timeless Marketing Podcast as he welcomes Kevin Rogers, Founder of Copy Chief, to discuss the essence of leveraging one’s unique strengths and consistently engaging with clients to maintain trust and relevance. They talk about navigating the challenges and opportunities in direct response marketing and the importance of clear communication and adaptive strategies. Kevin also explains the concept of the "Freelancer's Journey".

Chris Mercer is the Co-founder of MeasurementMarketing.io, a company that provides tools and training to help businesses measure their marketing efforts. With over 20 years of experience in sales, marketing, and training, Chris is renowned for his expertise in measurement marketing, making him a sought-after speaker at conferences and masterminds across the USA, Mexico, and Europe.

Are you getting the most out of your marketing data? What if you could measure every aspect of your campaigns with pinpoint accuracy and know precisely what's working and what isn't, almost in real time? Are your current strategies maximizing the potential of your data in the ever-evolving world of marketing measurement?

Chris Mercer, a marketing measurement expert, tackles these issues head-on by explaining how he developed methodologies to navigate the complex landscape of marketing analytics. He emphasizes the importance of not just collecting data but understanding it as a form of communication with your audience. Chris also shares insights on building a "measurement muscle" within your organization, advocating for treating measurement as a core department rather than an afterthought. This approach ensures continuous improvement of your marketing strategies based on real, actionable data. He breaks down the significant challenges affecting measurement today — tech changes, privacy laws, and shifting user behavior — demonstrating how each impacts data collection and usage.

In this episode of the Timeless Marketing Podcast, Brian Kurtz hosts Chris Mercer, Co-founder of MeasurementMarketing.io, as they explore the art of mastering marketing measurement. Chris introduces a practical framework you can implement immediately to enhance your marketing outcomes. They also discuss the importance of first-party data, the pitfalls of relying solely on platforms like Facebook for analytics, and the necessity of understanding both your results and the processes behind them.

David Deutsch is an internationally renowned direct response copywriter and marketing strategist, boasting decades of experience crafting and overseeing successful direct mail and online campaigns for top-tier clients like Procter & Gamble, Agora, and Boardroom Inc. (now Bottom Line Publications). He also dedicates his expertise to training, coaching, and mentoring copywriters, copy teams, and marketers across the globe. A passionate advocate for creativity, David is the author of the acclaimed book Think Inside the Box!, which focuses on generating profitable ideas.

Do you ever feel like your marketing strategies are not resonating with your target audience? Have you struggled to pinpoint exactly what your customers want, need, and dream about? What if understanding these elements could significantly transform your marketing success?

David Deutsch, a renowned copywriter, shares invaluable insights on connecting deeply with your audience, even if you are not part of their demographic. He emphasizes the importance of immersing yourself in the customer's world to truly grasp their desires and pain points. Practices such as becoming a part of the lifestyle you are marketing to, listening in on customer service calls, and conducting in-depth customer interviews are key to gathering real-life insights. These methods help craft persuasive copy that resonates on a personal level, moving beyond generic benefits to tap into deeper, often subconscious motivations.

In this episode of the Timeless Marketing Podcast, Brian Kurtz chats with David Deutsch, an internationally-known direct response copywriter and marketing strategist, as they delve into the art of copywriting. David discusses the importance of understanding psychological triggers that compel action and how to harness these insights to create compelling narratives. He also shares practical strategies for streamlining your writing process and knowing your prospect's journey intimately.

Jule Kim is the Founder of Advice Actually and an executive coach specializing in overcoming imposter syndrome, particularly among high-performing individuals such as CEOs and aspiring executives. With her career starting in photography and transitioning after a self-realization journey, Jule offers an empathetic perspective shaped by her experiences growing up as a Korean American in Alabama. She is also a certified International Coach Federation (ICF) coach and one of the first to be certified by Dr. Valerie Young, a leading expert in imposter syndrome.

Have you ever felt like an imposter, doubting your achievements and fearing you’ll be exposed as a fraud? In this gripping episode, the guest delves into the pervasive issue of imposter syndrome, a feeling many high-achieving professionals know all too well. How can understanding and addressing this syndrome transform your professional and personal life?

Jule Kim, an executive coach specializing in imposter syndrome, shares her journey from feeling like an outsider in her photography career to mastering her own imposter syndrome. Through her deeply personal narrative, she reveals how cultural backgrounds can exacerbate these feelings, particularly among Asian Americans and other minority racial groups. Jule’s expertise is not just theoretical; she is a certified imposter syndrome coach under the tutelage of the very experts who coined the term. Her insights into how personal development intertwines with professional growth offer listeners a unique perspective on overcoming self-doubt and thriving in their careers.

In this episode of the Timeless Marketing Podcast, join our host, Brian Kurtz, with Jule Kim, Founder of Advice Actually, as they talk about understanding and overcoming imposter syndrome. Jule discusses the importance of recognizing and addressing these feelings, providing practical advice and strategies for listeners to implement in their own lives. The conversation also touches on the cultural dimensions of imposter syndrome and the importance of self-acknowledgement and confidence.

Robin Robins is the Founder and CEO of Technology Marketing Toolkit, a leading marketing consultancy firm dedicated to VARs, MSPs, MSSPs, and IT service companies. She has significantly impacted the IT industry by serving over 7,000 clients, facilitating the largest MSP peer group with over 1,200 active members, and founding MSP Success Magazine, which boasts 18,000 subscribers and reaches over 45,000 MSPs and IT service businesses.

Robin is also recognized for her annual event, attracting more than 1,600 CEOs from the IT services sector. Her approach combines strategic marketing plans for IT firms with her expertise in digital and offline marketing, making her the IT industry's leading seller of CRM and marketing automation platforms.

In a world where marketing strategies and the pursuit of genuine business growth collide, one might find themselves pondering over the true essence of success. Is it possible to navigate the turbulent waters of direct response marketing without losing one’s essence, or must one succumb to the cutthroat nature of the industry to thrive?

Robin Robins emerges as a beacon of inspiration and ingenuity in the realm of direct response marketing. From a tumultuous childhood to becoming a pioneering force in direct response marketing within the IT niche, her story is a testament to the power of resilience and innovation. Robin shares the importance of emotional intelligence built from early hardships and how it played a crucial role in her entrepreneurial pursuits. As the Founder of Technology Marketing Toolkit, her implementation of a community-centric approach and the innovative use of accountability and contests has skyrocketed customer success and engagement. Her insights into marketing dynamics, alongside her unique perspective on masterminding and group collaboration, provide invaluable lessons for anyone looking to make their mark in the industry.

In this episode of the Timeless Marketing Podcast, host Brian Kurtz welcomes Robin Robins, Founder and CEO of Technology Marketing Toolkit. Robin’s narrative sheds light on the importance of emotional intelligence, resilience, and the strategic use of personal experiences to fuel professional growth. Moreover, her contributions to the evolution of marketing strategies and her role in shaping the landscape of mastermind groups highlight the intersection of personal development and business success.

Carline Anglade-Cole is a 3X award-winning direct-response copywriter, author, and consultant. With over 30 years of experience in direct marketing and a track record of crafting compelling direct mail packages and web pages, she has secured a 100% success rate on projects for major companies, such as NatureCity. Carline's exceptional skills in storytelling and copywriting have not only saved products from being discontinued but have also led to significant controls for her clients in both the US and international markets, including a successful campaign in Germany.

In an ever-evolving marketing landscape, how does one stay ahead and ensure their message not only reaches but also resonates with their audience? This question becomes even more pertinent when considering the transition from traditional direct mail to the digital sphere. Is the secret to successful marketing hidden in the power of storytelling, and how can one leverage personal experiences to create compelling campaigns?

For Carline Anglade-Cole, a veteran copywriter, storytelling is not just about selling a product but also building trust and creating a lasting relationship with the audience. With over 30 years in the direct marketing space, she emphasizes that regardless of the medium, the essence of marketing lies in storytelling. Through her experiences and examples, Carline demonstrates that the most effective marketing strategies are those that are authentic, emotionally engaging, and deeply human. Her narrative highlights the timeless power of storytelling in marketing, offering valuable insights for marketers aiming to elevate their campaigns.

In this episode of the Timeless Marketing Podcast, host Brian Kurtz welcomes Carline Anglade-Cole, 3X award-winning direct-response copywriter, author, and consultant, to discuss the profound impact of emotional storytelling in marketing. Carline shares insights on the transition from traditional direct mail campaigns to digital marketing, crafting a narrative that connects with your audience, and dealing with copywriting failures to foster growth and better success ratios.

Kim Krause Schwalm is the Founder of "Get Dangerously Good," a training and mentorship hub designed to elevate the skills of copywriters. She is an A-list copywriter and copy mentor with over 20 years of freelancing experience. With a remarkable track record in producing high-converting copy that has generated an estimated 1 billion in sales revenue for her clients, Kim has positioned herself as a leading figure in the copywriting and marketing industry.

What makes certain marketing copy so compelling that it seems almost dangerously good? How do some marketers manage to write content that not only captures attention but also convinces and converts? What if there was a way to make your own copy evoke the same powerful response?

Kim Krause Schwalm, a seasoned marketer and copywriter, elaborates on how efficient and effective research can significantly enhance the quality of your content. She stresses the importance of understanding your product and prospect, finding what's unique about your offer, and developing a big idea and blueprint for your advertisement. By adopting her approach, marketers can expect to produce stronger copy in less time, overcoming creative blocks and becoming heroes to their clients.

In this episode of the Timeless Marketing Podcast, Brian Kurtz sits down with Kim Krause Schwam, the Founder of Get Dangerously Good Copywriting, about crafting compelling marketing copy. Kim reveals how comprehensive research underpins successful copywriting, how to uncover and leverage your product’s unique qualities, and the value of gathering deep insights into prospects’ fears, desires, and frustrations.