Miriam Schulman is the Founder of the top-ranked podcast The Inspiration Place, where she teaches others her signature process for creating beautiful commissioned art pieces. As a renowned watercolor and mixed media artist, Miriam’s artwork has been showcased on NBC, featured in art magazines and home decor books, and collected worldwide. After transitioning to full-time art following the 9/11 terrorist attacks, Miriam has become an authoritative voice on art, creativity, entrepreneurship, and marketing. She is the author of Artpreneur, which provides practical steps for turning creative ideas into a thriving business.

Do you struggle with converting your social media followers into paying customers? Have you ever wondered how top marketers transform casual likes into meaningful connections that lead to sales? What if you could learn the secrets of this from a seasoned expert who has successfully done it for over two decades?

Miriam Schulman, an experienced art business expert and artist, shares her journey from a disconnected corporate life to becoming a thriving artist and coach. She reveals that the key to success on platforms like Instagram isn't about amassing a massive following but connecting deeply with a highly targeted, engaged audience. Miriam emphasizes moving followers from social media to an email list for better engagement, as email's open rates far surpass those of social media. She offers practical strategies like using DM automation tools, personal welcome messages, and engaging content that prompts followers to interact meaningfully.

In this episode of the Timeless Marketing Podcast, host Brian Kurtz welcomes Miriam Schulman, Founder of The Inspiration Place podcast and author of Artpreneur, as they talk about mastering Instagram marketing for direct response. Miriam shares how to set up effective Instagram bios, use direct messaging strategically, and leverage automated tools. She also discusses the importance of moving social media interactions to email and how to craft compelling, permission-based conversations.

Kevin Rogers is the Founder of Copy Chief, a world-class copywriting training center and community that offers proven methods and frameworks for writing better copy faster. He is a best-selling author, speaker, and direct response copywriter who has generated over $100 million in sales and helped over 4,367 business owners and copywriters exceed their revenue goals through copywriting instruction and community support.

Copy Chief has facilitated millions of dollars in successful copy project agreements and is featured on various platforms with positive testimonials from high-performing copywriters and business owners. In addition to his successful career, Kevin hosts the Copy Chief Radio Podcast and is passionate about helping freelancers find their unique strengths and build thriving careers.

Are you struggling to keep up with the rapidly evolving marketing and advertising world? How do you ensure your copywriting resonates in these uncertain times? The answers may lie in fostering genuine connection and understanding the core principles of direct response marketing.

Kevin Rogers, Founder of Copy Chief, tackles these issues head-on by emphasizing the importance of staying relevant and connected with your audience. He shares insights from industry leaders like Todd Brown, who stress the necessity of adapting and testing in real time. Kevin also discusses how he encourages his community of copywriters to reach out to clients individually during challenging periods like COVID-19, offering personalized support and innovative solutions to keep their messages authentic and timely.

Join host Brain Kurtz in this episode of the Timeless Marketing Podcast as he welcomes Kevin Rogers, Founder of Copy Chief, to discuss the essence of leveraging one’s unique strengths and consistently engaging with clients to maintain trust and relevance. They talk about navigating the challenges and opportunities in direct response marketing and the importance of clear communication and adaptive strategies. Kevin also explains the concept of the "Freelancer's Journey".

Chris Mercer is the Co-founder of MeasurementMarketing.io, a company that provides tools and training to help businesses measure their marketing efforts. With over 20 years of experience in sales, marketing, and training, Chris is renowned for his expertise in measurement marketing, making him a sought-after speaker at conferences and masterminds across the USA, Mexico, and Europe.

Are you getting the most out of your marketing data? What if you could measure every aspect of your campaigns with pinpoint accuracy and know precisely what's working and what isn't, almost in real time? Are your current strategies maximizing the potential of your data in the ever-evolving world of marketing measurement?

Chris Mercer, a marketing measurement expert, tackles these issues head-on by explaining how he developed methodologies to navigate the complex landscape of marketing analytics. He emphasizes the importance of not just collecting data but understanding it as a form of communication with your audience. Chris also shares insights on building a "measurement muscle" within your organization, advocating for treating measurement as a core department rather than an afterthought. This approach ensures continuous improvement of your marketing strategies based on real, actionable data. He breaks down the significant challenges affecting measurement today — tech changes, privacy laws, and shifting user behavior — demonstrating how each impacts data collection and usage.

In this episode of the Timeless Marketing Podcast, Brian Kurtz hosts Chris Mercer, Co-founder of MeasurementMarketing.io, as they explore the art of mastering marketing measurement. Chris introduces a practical framework you can implement immediately to enhance your marketing outcomes. They also discuss the importance of first-party data, the pitfalls of relying solely on platforms like Facebook for analytics, and the necessity of understanding both your results and the processes behind them.