Kim Krause Schwalm is the Founder of "Get Dangerously Good," a training and mentorship hub designed to elevate the skills of copywriters. She is an A-list copywriter and copy mentor with over 20 years of freelancing experience. With a remarkable track record in producing high-converting copy that has generated an estimated 1 billion in sales revenue for her clients, Kim has positioned herself as a leading figure in the copywriting and marketing industry.

What makes certain marketing copy so compelling that it seems almost dangerously good? How do some marketers manage to write content that not only captures attention but also convinces and converts? What if there was a way to make your own copy evoke the same powerful response?

Kim Krause Schwalm, a seasoned marketer and copywriter, elaborates on how efficient and effective research can significantly enhance the quality of your content. She stresses the importance of understanding your product and prospect, finding what's unique about your offer, and developing a big idea and blueprint for your advertisement. By adopting her approach, marketers can expect to produce stronger copy in less time, overcoming creative blocks and becoming heroes to their clients.

In this episode of the Timeless Marketing Podcast, Brian Kurtz sits down with Kim Krause Schwam, the Founder of Get Dangerously Good Copywriting, about crafting compelling marketing copy. Kim reveals how comprehensive research underpins successful copywriting, how to uncover and leverage your product’s unique qualities, and the value of gathering deep insights into prospects’ fears, desires, and frustrations.