• 068: What to Do When Your Website Feels Like a 'Hot Mess' - Website SEO Audit for Entrepreneur Brittany Long
    Feb 17 2025

    If your website feels more like a frustration than an asset, you're not alone! In this episode, Jules White helps Brittany Long, founder of Impact Driven AI, uncover why her website isn’t working for her business—and what she can do to fix it.

    Despite having a strong online presence elsewhere, Brittany’s website isn’t helping her attract or convert new clients. Together, Jules and Brittany dive into an SEO audit, breaking down the key areas holding her site back and the simple, practical steps to improve it.

    Key Takeaways:

    🔹 Why a website should work alongside your social presence – and how to avoid disconnects.
    🔹 How to check if your site is indexed in Google (and why it matters for SEO).
    🔹 The problem with separating sales pages from your main site – and how to fix it.
    🔹 Why page speed matters for search rankings (and what’s slowing Brittany’s site down).
    🔹 Easy SEO wins – from optimising page titles to structuring content effectively.

    Resources mentioned in this episode:

    Google Search Console & Analytics Mini-Course – Learn how to track your website’s performance.
    Episode 006: Explaining The Difference Between Websites, Sales Pages & Landing Pages – Websites vs. Landing Pages: Unraveling the Confusion & Boosting Your SEO.
    Episode 051: AI for Websites - Simple Ways to Save Time and Grow Your Business – How AI can support your website growth.

    Connect with Brittany Long:

    💡 Instagram: @womenthrivewithAI | @impactdrivenAI
    💡 Website: Impact Driven AI

    If your website feels like a hot mess and you’re unsure where to start, this episode is packed with practical insights to help you get found, build authority, and create a site you’re proud to share!

    Send us a text

    Support the show

    Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

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    30 mins
  • 067: How to Improve Your Website (Even with Limited Time)
    Feb 14 2025

    In this episode, Jules answers a common question from business owners: "I have limited time and energy—what should I focus on to improve my website?"

    Jules shares practical, bite-sized steps to make impactful website improvements when time is short. From setting up essential tracking tools to optimising key pages, this episode provides a clear action plan to help you make smarter website decisions without the overwhelm.

    Key Takeaways:

    Start with Google Search Console: If you haven't set it up yet, this is your first step! Learn how this tool helps you understand how Google sees your site and reveals opportunities to improve your rankings.

    Find Your Low-Hanging SEO Wins: Discover how to use Google Search Console to identify pages that could rank higher with small tweaks—helping you get found in search without needing to start from scratch.

    Optimise Your Sales Pages First: Learn why focusing on 'money pages' (like product pages, booking pages, or key services) should be your priority before tweaking other areas of your site.

    Make Your Homepage Work Harder: Ensure your homepage acts as a signposting hub, guiding visitors to explore your content, trust your expertise, and take action.

    Jules also highlights the power of using AI to analyse your homepage, ensuring it's clear, engaging, and conversion-friendly.

    Resources mentioned in this episode:

    🎓 Google Analytics & Search Console Mini-Course – Learn how to set up and use these tools to track your website performance.

    💡 Book a Power Hour – Get expert guidance on understanding your website data and finding quick wins for better rankings and conversions.

    🔗 Episode022: What To Do If You Don't Know Where To Get Started

    If you're looking for simple yet powerful ways to make your website work smarter, this episode is for you!

    Don’t forget to subscribe for more practical SEO and website tips. 🚀

    Send us a text

    Support the show

    Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

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    13 mins
  • 066: Optimising Your Podcast SEO: Live Audit with Olivia Radcliffe
    Feb 10 2025

    In this episode, Jules guides Olivia Radcliffe through a podcast SEO audit, identifying key areas she can focus on to help her show, Marketing Like a Mother, attract and nurture the right audience. Olivia shares how her podcast has evolved over time and the steps she’s taking to integrate it more strategically into her business.

    Together, they explore practical ways to boost visibility, improve discoverability in podcast apps, and create stronger links between podcast content and a website for long-term growth.

    Key Takeaways:

    • Strengthening Podcast SEO: How to optimise your show name, description, and episode titles to improve searchability.
    • Building a Podcast Content Library: The importance of indexing episodes and linking related content to encourage binge-listening.
    • The Power of Website Integration: Why hosting episodes on your own website can boost authority and SEO.
    • Quick SEO Wins for Podcasts: Simple changes you can make today that will have an immediate impact.

    Resources mentioned in this episode:

    • Free SEO for Podcasts Checklist – A step-by-step guide to optimising your podcast for better visibility.
    • Podcast SEO Mini Intensive – Work with Jules to refine your podcast SEO and attract more listeners.
    • Marketing Like a Mother Podcast – Listen to Olivia’s show for insights on marketing as a mum entrepreneur.
    • The Bluebell Group – Find out more about Olivia’s work in helping mums grow businesses that fit their lives.

    If you’re ready to make your podcast more discoverable and impactful, this episode is packed with actionable tips.

    Send us a text

    Support the show

    Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

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    28 mins
  • 065: SEO for Podcasts: Essential Tips to Increase Your Reach
    Feb 7 2025

    In this episode, Jules White shares how to optimise your podcast for search engines and podcast player apps, so you can attract more listeners with less posting on social media.

    Jules explains why podcast SEO is essential for discoverability and authority building, and breaks down quick wins that can help your show get found by the right audience. From optimising your podcast title and episode descriptions to leveraging transcripts and linking back to your website, this episode is packed with actionable insights.

    Key Takeaways:

    • What is Podcast SEO? Learn how search optimisation works within podcast platforms and how it differs from traditional SEO.
    • Optimising Your Show Name & Description: Discover why including descriptive keywords in your podcast title can make all the difference in search visibility.
    • The Power of Episode Titles & Descriptions: Find out how to write compelling, keyword-rich episode titles and descriptions that attract more listeners.
    • Podcast Artwork That Stands Out: Understand the importance of readable, attention-grabbing podcast cover art for attracting new audiences.
    • Bringing Traffic Back to Your Website: Learn why having a dedicated podcast page on your website can improve your domain authority and SEO.

    If you're looking to increase your podcast's reach and make your content work harder for you, this episode is a must-listen!

    Resources mentioned in this episode:

    • Free SEO for Podcast Checklist – Get the essential steps to optimise your podcast for search.
    • SEO for Podcasts Workshop Replay – Learn how to stand out on any platform with a structured SEO strategy.

    Don't forget to subscribe to the podcast for more actionable insights on SEO and website success!

    Send us a text

    Support the show

    Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

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    24 mins
  • 064: Optimising Your Google Business Profile: Simple Tweaks for Better Visibility AUDIT EPISODE
    Feb 3 2025

    In this episode, Jules White, SEO and website consultant, delves into optimising Google Business Profiles with Jude Wharton of Ready Steady Websites.

    Jude discusses the challenges of managing a Google Business Profile for a global online business and seeks advice on improving their profile's visibility. Jules provides actionable tips on optimising the profile, including:

    • Prioritising local SEO: Focusing on local service areas to strengthen the profile's relevance and attract nearby clients.
    • Enhancing the profile with visuals: Adding photos and videos showcasing services, team interactions, and client testimonials.
    • Optimising business categories: Selecting relevant primary and secondary categories to improve search visibility.
    • Regularly updating the profile: Posting updates about services, events, and blog posts to keep the profile active and engaging.
    • Actively seeking and responding to reviews: Encouraging clients to leave reviews and engaging with them to build trust and credibility.

    This episode offers valuable insights for businesses looking to optimize their Google Business Profile and enhance their online presence.

    Resources mentioned in this episode:

    • Episode 062: Jules' top three ways to get business that aren't social media
    • Google Business Profile Checklist: Download your free checklist
    • Mini Intensive: Book a session with Jules to optimise your Google Business Profile
    • Ready Steady Websites: Learn more about Jude's services
    • Connect with Jude: Find her on LinkedIn and Ready Steady Websites on Instagram and Facebook

    Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and online marketing!

    Send us a text

    Support the show

    Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

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    30 mins
  • 063: The Shift Away from Social Media – What’s Next?
    Jan 31 2025

    There’s a growing conversation about leaving social media, with more business owners questioning whether it’s really worth their time. In this episode, Jules explores why social media isn’t essential for business growth and how websites and SEO offer a more sustainable alternative.

    What’s covered in this episode:

    • Why social media can feel exhausting – and why it’s not the only way to grow a business
    • How focusing on a website and SEO helps attract people already looking for a solution
    • The key steps to getting started with SEO and increasing visibility
    • How to create content that works long-term instead of disappearing in a feed

    Resources mentioned in this episode:

    • Episode 2: Why You Don’t Have to Keep Feeding the Algorithm – Why social media isn’t the only way to market a business
    • Episode 28: Exploring Social Media Minimalism – Reducing social media reliance while still growing a brand
    • 033: Social Media vs SEO: Busting The Myths
    • Free Guide: Discover Your Core Topics – A step-by-step guide to defining your key content areas and building topical authority
    • Google Search Console & Analytics Quick-Start Course – Learn how to easily set up Google Search Console and Analytics to track website performance

    Need help getting your website working for your business? Book a Discovery Call to chat about how Jules can support your business growth.

    Do you love social media, or are you ready to step away? Leave a comment or text the show.

    Subscribe for more bite-sized website and SEO insights.

    Send us a text

    Support the show

    Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

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    18 mins
  • 062: Less Social, More Success! 3 Sustainable Strategies to Build Your Business Without Social Media
    Jan 27 2025

    In this episode, Jules shares three powerful alternatives to relying on social media to grow your audience. Whether you’re feeling frustrated by algorithm changes or simply want a more sustainable and stress-free way to market your business, these strategies will help you create a strong foundation for long-term success.

    Key Takeaways:

    1. The Power of Networking and Building Relationships: Discover why investing in personal connections—both online and in person—can be your business’s most valuable asset. Jules explains how nurturing these relationships creates a supportive community that no algorithm can take away.
    2. Investing in Your Website: Learn why your website should be the hub of your business and how to use it to build authority, grow your audience, and convert visitors into customers. Jules also discusses the importance of tackling tech overwhelm and making your website work harder for you.
    3. Getting in Front of Other People’s Audiences: Explore ways to collaborate with others, from guest talks and podcast appearances to participating in bundles, to expand your reach and showcase your expertise.

    This episode is packed with actionable tips to help you grow your audience with confidence—independent of social media.

    • Book a Free Discovery Call: Get personalised advice on how to optimise your website and increase traffic and sales or understand the tech!
    • Free Beginner's QuickStart Guide to SEO: A simple guide to get started with SEO.

    Send us a text

    Support the show

    Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

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    13 mins
  • 061: Why Your Website is the Heart of Your Marketing Strategy
    Jan 24 2025

    In this episode, Jules dives into why your website is the cornerstone of your marketing strategy and why it should be prioritised over social media. Many businesses neglect their websites due to tech overwhelm or misconceptions about marketing, but Jules breaks down why focusing on your online "storefront" is essential for building authority and creating a lasting digital presence.

    Key Takeaways:

    • The Power of Ownership: Your website is one of the few things in your business that you truly own—no algorithm can take it away.
    • Optimisation Essentials: Learn why you should optimise your website for search, usability, calls to action, and content organisation to drive traffic and conversions.
    • Clarity in Calls to Action: Discover why clear and actionable steps on your website are crucial for guiding visitors to take the next step with your business.
    • Content as Your Hub: Understand how all your content efforts should lead back to your website to establish you as an authority in your field.

    If you've been focusing solely on social media and neglecting your website, this episode will help you shift your priorities and start building a more sustainable online presence.

    Resources Mentioned in This Episode:

    • Episode 035: The Pathway to Website Success: Discover the foundational elements for creating a successful website.
    • Episode 057: Why Your Website Should Be the Foundation of Your Content Plan: Learn how to align your content strategy with your website.
    • Episode 051: How to Use AI to Improve Your Website: Explore how AI can simplify website optimisation and save you time.

    • Book a Free Discovery Call: Get personalised advice on how to optimise your website and increase traffic and sales.

    Freebie:

    • Beginner's QuickStart Guide to SEO: A step-by-step guide to help you optimise your website for search engines and get more organic traffic.

    Send us a text

    Support the show

    Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

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    15 mins