In this episode, Jules White provides a hands-on Google Business Profile audit session with Jane Morton Driscoll from The Oxford Calligrapher. Together, they explore strategies for optimising Google Business Profiles to attract the right audience, focusing on the corporate and wellness aspects of Jane’s calligraphy business. Jules offers practical steps to increase visibility and improve audience engagement on Google search, covering everything from selecting the right categories and services to leveraging images and customer reviews.

Key Takeaways:

1. Optimise Your Google Business Profile: Jules explains the importance of selecting the right primary and secondary categories for maximising local visibility.
2. Corporate Wellness Potential: Jane learnt how to utilise categories like 'Workplace Wellness' and specific services to reach corporate clients for workshops.
3. Enhance Engagement with Photos and Videos: Discover how regularly updating photos and adding short videos can improve engagement and trust.
4. Boost Reviews and Interaction: Get tips on gathering more reviews and utilising customer-generated content to strengthen your online presence.
5. Link Google Profile with Your Website: Jules discusses creating keyword-optimised links between your Google Profile and relevant website pages.

Resources mentioned in this episode:

• The Oxford Calligrapher’s Website - Visit Jane’s website for more on her corporate calligraphy services and workshops.
• Free Pencil Calligraphy Sheet - Download this beginner-friendly guide available on Jane’s homepage to get started with pencil calligraphy.
• Book a Podcast Audit Episode with Jules - Want a profile or website audit? Visit Jules’ site for upcoming podcast audit dates.

Don’t miss this episode if you’re keen to improve your Google Business Profile and reach the right clients locally and online.

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In this episode, Jules White shares three easy-to-implement changes to boost website traffic and improve conversion rates, offering listeners actionable tips for quick wins.

Key Takeaways:

• Set Up Google Search Console: Discover how setting up Google Search Console and submitting your sitemap can improve how Google understands and indexes your website. Reviewing search terms also helps you ensure alignment with relevant queries for better visibility.
  
  
• Optimise Your Google Business Profile: Discover how a well-optimised Google Business Profile can impact local SEO. Jules explains how to make your business stand out by updating categories, services, and products, as well as encouraging customer reviews. This is particularly effective for businesses with a physical location or service area.
  
  
• Update Page Titles and Meta Descriptions: Jules recommends optimising titles and meta descriptions to attract clicks and improve rankings. Including keywords and making descriptions engaging can encourage more users to visit your website.

Resources mentioned in this episode:

• Get the Free Beginner's QuickStart Guide to SEO
• Explore Google Analytics & Search Console Made Simple Course for a comprehensive guide to getting started.
• Episode 008: How To Avoid Shady Tactics That Can Harm Your Google Profile!
• Episode 023: Quick Website Traffic Wins With Local SEO
• Episode 031: How to Use Google Search Console to Improve SEO: A Beginner's Guide

Book a Power Hour with Jules for a tailored recommendation session for your website or Google Business Profile.

Remember to subscribe for practical tips to drive more traffic and conversions, with a focus on simplicity and effectiveness.

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Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!

In this episode, Jules White revisits a recording from a year ago, reflecting on her business rebranding journey and the importance of aligning your brand with your values.

Jules discusses the insights gained from a personal branding day, where she explored how colours can reflect core values like integrity and kindness. She shares her personal connection with nature and how it inspired a shift towards a more autumnal colour palette, better representing her authentic self and business goals.

Key Takeaways:

• Personal Branding: Understanding the role your values play in how you present yourself online and in your business.
• The Power of Colours: How small tweaks in branding, like changing your colour palette, can align your business with your true self.
• Representing Values in Business: The significance of ensuring your branding reflects your core values and attracts the right clients.

If you're looking for inspiration to create a brand that truly reflects your values, this episode offers a personal and insightful look into Jules' own journey.

Resources mentioned in this episode:

• The Website Success Hub: Find out more about how Jules can help your website connect authentically with your audience.
• AI Tools: Explore AI tools such as ChatGPT & Google Gemini for brainstorming and refining your brand messaging.

Don't forget to subscribe to the podcast for more valuable tips and insights on SEO and building a successful online business!

Send us a text

Support the show

Get your free website SEO report here at The Website Success Hub and start making changes for a more sustainable marketing strategy!