In this episode, Jules guides Olivia Radcliffe through a podcast SEO audit, identifying key areas she can focus on to help her show, Marketing Like a Mother, attract and nurture the right audience. Olivia shares how her podcast has evolved over time and the steps she’s taking to integrate it more strategically into her business.

Together, they explore practical ways to boost visibility, improve discoverability in podcast apps, and create stronger links between podcast content and a website for long-term growth.

Key Takeaways:

• Strengthening Podcast SEO: How to optimise your show name, description, and episode titles to improve searchability.
• Building a Podcast Content Library: The importance of indexing episodes and linking related content to encourage binge-listening.
• The Power of Website Integration: Why hosting episodes on your own website can boost authority and SEO.
• Quick SEO Wins for Podcasts: Simple changes you can make today that will have an immediate impact.

Resources mentioned in this episode:

• Free SEO for Podcasts Checklist – A step-by-step guide to optimising your podcast for better visibility.
• Podcast SEO Mini Intensive – Work with Jules to refine your podcast SEO and attract more listeners.
• Marketing Like a Mother Podcast – Listen to Olivia’s show for insights on marketing as a mum entrepreneur.
• The Bluebell Group – Find out more about Olivia’s work in helping mums grow businesses that fit their lives.

If you’re ready to make your podcast more discoverable and impactful, this episode is packed with actionable tips.

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