For most, the starting point for email marketing is the humble email newsletter. 

After all, more than 60% of consumers say when they sign up to a brand’s newsletter they want to hear from that brand once a week at a minimum.

And what better way to stay in touch with your subscribers than via a regular email newsletter?

We’ve worked on the email newsletter strategy of businesses in all sorts of industries - from construction to health and fitness to professional services - so when it comes to email newsletters we know that small changes can deliver massive results. 

It pays to keep your email newsletters engaging by continually refining your approach.

Could your email newsletters do with a fresh approach? Here are 3 expert tips to improve your email newsletters moving forward.

Links and resources:

• FREE QUIZ: Find out which email marketing platform is *the one* for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.

• Follow me on Instagram: @stairway.marketing + @thestairwayscoop

• For more about me and what I do, check out my website.

• More than 60% of consumers say when they sign up to a brand’s newsletter they want to hear from that brand once a week at a minimum.

• Aside from strategic email list segmentation, nothing boosts email engagement more than old plain-text email.

Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons.

And, if you enjoyed this episode, please leave me a rating and a review so more business owners like you can benefit from the power of email marketing! 💌

What percentage of your email marketing goes to every single subscriber on your mailing list? If the answer is more than 50%, this episode is going to rock your world (for the better). Find out why email segmentation is one of the first things to consider when it comes to improving engagement and conversions. And if you're thinking segme... what?! Allow me to explain. Tune in now for all the email marketing goodness.

Links and resources:

• FREE QUIZ: Find out which email marketing platform is *the one* for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.

• Follow me on Instagram: @stairway.marketing + @thestairwayscoop

• For more about me and what I do, check out my website.

• Study: The power of segmented emails

Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons.

And, if you enjoyed this episode, please leave me a rating and a review so more business owners like you can benefit from the power of email marketing! 💌

Balancing customer acquisition and customer retention is a tricky equation. As business owners, when we want to increase the revenue our business is generating, reaching a broader audience and acquiring new customers is often our first train of thought. But is it where you’ll get the best bang for your buck (or the fastest results)? That’s what I’m exploring in this episode of The Stairway Scoop.

Links and resources:

• UPCOMING FREE MASTERCLASS: Reignite your relationship with your email subscribers
• FREE QUIZ: Find out which email marketing platform is *the one* for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
• Follow me on Instagram: @stairway.marketing + @thestairwayscoop
• For more about me and what I do, check out my website.
• Econsultancy research (referenced in episode)

Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons.

And, if you enjoyed this episode, please leave me a rating and a review so more business owners like you can benefit from the power of email marketing! 💌

Wondering what you can expect from your email marketing performance in 2023? Today we’re diving into email marketing’s upcoming changes as well as the changes that have already happened and how they’re going to impact performance.

We’ll also be looking at what metrics matter, what benchmarks to aim for, how to spot a red flag in your email marketing performance, AND how to move your email marketing metrics in the right direction. Ready? Let’s go.

Links and resources:

• FREE QUIZ: Find out which email marketing platform is *the one* for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
• Follow me on Instagram: @stairway.marketing + @thestairwayscoop
• For more about me and what I do, check out my website.
• Research: Campaign Monitor Email Marketing Industry Benchmarks
• Blog: How to clean your mailing list (see point 3)

Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons.

And, if you enjoyed this episode, please leave me a rating and a review so more business owners like you can benefit from the power of email marketing! 💌

If generating leads feels like a struggle, you’re not alone. 63% of marketers say this is their biggest challenge. This is why, using a lead magnet (but not just any lead magnet but the right lead magnet) is crucial. Here are my three top tips for making yours more effective!

Links and resources:

• FREE QUIZ: Find out which email marketing platform is *the one* for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
• Follow me on Instagram: @stairway.marketing + @thestairwayscoop
• For more about me and what I do, check out my website.
• Research: 96% of visitors that come to your website are not ready to buy. 
• Research: 63% of businesses say that generating traffic and leads is their biggest marketing challenge.
• Research:  47% of marketers said that short-form video and text-based lead magnets performed best as their opt-in incentives. 

Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons.

And, if you enjoyed this episode, please leave me a rating and a review so more business owners like you can benefit from the power of email marketing! 💌

The can wreak havoc on your brand's reputation when done poorly but using pop up forms to grow your mailing list can also be extremely effective. In today's episode of The Stairway Scoop, I'll be teaching you how to reap the rewards with zero negative consequences!

Links and resources:

• FREE QUIZ: Find out which email marketing platform is *the one* for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
• Follow me on Instagram: @stairway.marketing + @thestairwayscoop
• For more about me and what I do, check out my website.
• Some of my favourite brands for pop up design inspiration: The Oodie, La La Social Club, Casetify, ClickUp

Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons.

And, if you enjoyed this episode, please leave me a rating and a review so more business owners like you can benefit from the power of email marketing! 💌

Do you know what email A/B testing is? If you answered NOPE, then you’re not alone. Here’s what you need to know and WHY you need to be doing it. 

Links and resources:

• FREE QUIZ: Find out which email marketing platform is *the one* for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
• Follow me on Instagram: @stairway.marketing + @thestairwayscoop
• For more about me and what I do, check out my website.
• Email marketing return on investment research

Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons.

And, if you enjoyed this episode, please leave me a rating and a review so more business owners like you can benefit from the power of email marketing! 💌