For most, the starting point for email marketing is the humble email newsletter. 

After all, more than 60% of consumers say when they sign up to a brand’s newsletter they want to hear from that brand once a week at a minimum.

And what better way to stay in touch with your subscribers than via a regular email newsletter?

We’ve worked on the email newsletter strategy of businesses in all sorts of industries - from construction to health and fitness to professional services - so when it comes to email newsletters we know that small changes can deliver massive results. 

It pays to keep your email newsletters engaging by continually refining your approach.

Could your email newsletters do with a fresh approach? Here are 3 expert tips to improve your email newsletters moving forward.

Links and resources:

• FREE QUIZ: Find out which email marketing platform is *the one* for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.

• Follow me on Instagram: @stairway.marketing + @thestairwayscoop

• For more about me and what I do, check out my website.

• More than 60% of consumers say when they sign up to a brand’s newsletter they want to hear from that brand once a week at a minimum.

• Aside from strategic email list segmentation, nothing boosts email engagement more than old plain-text email.

Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons.

And, if you enjoyed this episode, please leave me a rating and a review so more business owners like you can benefit from the power of email marketing! 💌

What percentage of your email marketing goes to every single subscriber on your mailing list? If the answer is more than 50%, this episode is going to rock your world (for the better). Find out why email segmentation is one of the first things to consider when it comes to improving engagement and conversions. And if you're thinking segme... what?! Allow me to explain. Tune in now for all the email marketing goodness.

Links and resources:

• FREE QUIZ: Find out which email marketing platform is *the one* for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.

• Follow me on Instagram: @stairway.marketing + @thestairwayscoop

• For more about me and what I do, check out my website.

• Study: The power of segmented emails

Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons.

And, if you enjoyed this episode, please leave me a rating and a review so more business owners like you can benefit from the power of email marketing! 💌