• Customer Acquisition vs Customer Retention

  • Feb 1 2023
  • Length: 5 mins
  • Podcast

Customer Acquisition vs Customer Retention

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  • Summary

  • Balancing customer acquisition and customer retention is a tricky equation. As business owners, when we want to increase the revenue our business is generating, reaching a broader audience and acquiring new customers is often our first train of thought. But is it where you’ll get the best bang for your buck (or the fastest results)? That’s what I’m exploring in this episode of The Stairway Scoop.

    Links and resources:

    • UPCOMING FREE MASTERCLASS: Reignite your relationship with your email subscribers
    • FREE QUIZ: Find out which email marketing platform is *the one* for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
    • Follow me on Instagram: @stairway.marketing + @thestairwayscoop
    • For more about me and what I do, check out my website.
    • Econsultancy research (referenced in episode)

    Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons.

    And, if you enjoyed this episode, please leave me a rating and a review so more business owners like you can benefit from the power of email marketing! 💌
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