• What to do if your lead magnet isn't performing

  • Dec 5 2022
  • Length: 8 mins
  • Podcast

What to do if your lead magnet isn't performing

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  • Summary

  • If generating leads feels like a struggle, you’re not alone. 63% of marketers say this is their biggest challenge. This is why, using a lead magnet (but not just any lead magnet but the right lead magnet) is crucial. Here are my three top tips for making yours more effective!

    Links and resources:

    • FREE QUIZ: Find out which email marketing platform is *the one* for you - We’ve spent months comparing over 60 email marketing platforms (and crafting the right questions) so you can find your perfect match in minutes.
    • Follow me on Instagram: @stairway.marketing + @thestairwayscoop
    • For more about me and what I do, check out my website.
    • Research: 96% of visitors that come to your website are not ready to buy. 
    • Research: 63% of businesses say that generating traffic and leads is their biggest marketing challenge.
    • Research:  47% of marketers said that short-form video and text-based lead magnets performed best as their opt-in incentives. 

    Make sure you hit SUBSCRIBE so you don’t miss out on any of my email marketing lessons.

    And, if you enjoyed this episode, please leave me a rating and a review so more business owners like you can benefit from the power of email marketing! 💌
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