In this conversation, Andrew Richardson discusses the evolving landscape of cycling marketing, emphasizing the shift from traditional advertising to content creators and brand ambassadors. He highlights the importance of authenticity and storytelling in engaging consumers, as well as the challenges and opportunities presented by the circular economy and active mobility. Andrew also shares personal insights into his daily routines and inspirations in the cycling world.

The Ride To Success Podcast LIVE recording from Rouleur Live

This series is a collection of candid interviews with some of the cycling industry's most influential leaders, creators, and innovators.

Limited series – 11 episodes

Links to the podcast:

Spotify: https://open.spotify.com/show/2XhcMcW28Tuk7Vr4XK47TL

Apple Podcasts: https://podcasts.apple.com/us/podcast/ride-to-success/id1726829754

YouTube: https://www.youtube.com/channel/UCtzjN9DhQi18kpAl-h6fuMA

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Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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Thanks for listening

In this conversation, Mark Sutton discusses the evolving landscape of the cycling industry, particularly focusing on e-bikes. He highlights the importance of targeting diverse demographics, addressing misinformation, and the potential impact of climate change on cycling habits. Sutton emphasizes the need for better communication about the benefits of e-bikes and the challenges posed by insurance and regulatory issues. He also shares personal insights on maintaining a broader perspective in the industry.

The Ride To Success Podcast LIVE recording from Rouleur Live

This series is a collection of candid interviews with some of the cycling industry's most influential leaders, creators, and innovators.

Limited series – 11 episodes

Links to the podcast:

Spotify: https://open.spotify.com/show/2XhcMcW28Tuk7Vr4XK47TL

Apple Podcasts: https://podcasts.apple.com/us/podcast/ride-to-success/id1726829754

YouTube: https://www.youtube.com/channel/UCtzjN9DhQi18kpAl-h6fuMA

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Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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Thanks for listening

In this episode of Ride Success, host Pedro Couto Lopes engages with Pietro Tomasella and Riccardo Losio from Selle Royal Group to discuss the innovative Stracciatella technology, which aims to revolutionize saddle production with a focus on sustainability. The conversation explores the challenges and strategies involved in implementing this technology, the importance of sustainability in the cycling industry, and personal reflections on success from both guests.

Chapters

00:00 ~ Introduction to Ride Success and Selle Royale Group

02:02 ~ Unveiling Stracciatella Technology

08:13 ~ Sustainability in the Cycling Industry

15:50 ~ Personal Perspectives on Success

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Links to the podcast:

Spotify: https://open.spotify.com/show/2XhcMcW28Tuk7Vr4XK47TL

Apple Podcasts: https://podcasts.apple.com/us/podcast/ride-to-success/id1726829754

YouTube: https://www.youtube.com/channel/UCtzjN9DhQi18kpAl-h6fuMA

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Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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Thanks for listening

In this conversation, Stu shares his unique journey from being a competitive athlete to becoming the CEO of a successful creative agency, Cut Media. He discusses the importance of consistency, curiosity, and the transferable skills gained from sports that have contributed to his business success. The conversation also delves into the evolution of filmmaking in the digital age, the challenges faced while growing a business, and the art of creating engaging content that resonates with audiences. Additionally, Stu emphasizes the value of mentorship and the collaborative nature of creativity in achieving success.

Don’t forget to listen to the full Ride to Success podcast episode to hear even more insights from Stu Thomson himself and what Success looks like to him.

Subscribe, rate, and review the podcast to stay updated on more stories of success from incredible guests like Stu!

Chapters

00:00 ~ Introduction and Background

03:34 ~ Personal Growth: From Single-Minded Focus to Leading a Team

08:14 ~ The Power of Athlete Skills in Business

10:03 ~ The Shift to Filmmaking and the Birth of Cut Media

13:18 ~ The Pivotal Moment: Imagine It and Cut Media's Vision

16:07 ~ Collaborating with Athletes: Capturing Sports Authentically

17:22 ~ Learning from Others' Mistakes and Doing It Right

19:54 ~ The Importance of Athlete Involvement in the Creative Process

24:31 ~ The Vision and Mission of Cut Media

25:02 ~ Challenges and Growth

28:13 ~ Transitioning from Hands-On to Leading a Team

28:30 ~ The Misconception of Viral Content

30:39 ~ Defining Creativity

42:33 ~ What does Success look like?

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Links to the podcast:

Spotify: https://open.spotify.com/show/2XhcMcW28Tuk7Vr4XK47TL

Apple Podcasts: https://podcasts.apple.com/us/podcast/ride-to-success/id1726829754

YouTube: https://www.youtube.com/channel/UCtzjN9DhQi18kpAl-h6fuMA

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Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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Thanks for listening

The Rough-Stuff Fellowship, founded in 1955, is the oldest off-road club in England. It was born out of a desire to escape the crowded roads and enjoy the peace and quiet of nature. The club initially focused on touring bikes and exploring challenging routes. In 1958, members embarked on an expedition across Iceland, which captured people's imagination. As mountain biking gained popularity, the Rough-Stuff Fellowship adapted to the new reality, embracing the benefits of off-road bikes. The fellowship values self-sufficiency and the ability to fix problems on the go. The spirit of adventure and exploration remains at the core of the fellowship. The conversation with Steve from the Rough-Stuff Fellowship revealed several key themes. One theme is the importance of being prepared for adventure cycling, including carrying essential tools and equipment. Another theme is the helpfulness and camaraderie of fellow cyclists, who are often willing to assist in times of need. The conversation also touched on the influence of the Rough-Stuff Fellowship on the culture of bikepacking and off-road adventures, as well as the use of technology like GPS and social media in modern cycling. Success for the Rough-Stuff Fellowship is defined as sharing knowledge and inspiring new members to explore and enjoy off-road cycling. The conversation ended with Steve sharing his best and worst conversations with himself during his adventures.

Chapters:

00:09 ~ The Green and Pleasant Land

01:10 ~ Contrasting Adventures: Past and Present

01:31 ~ The Founding of Rough Stuff Fellowship

06:55 ~ Early Expeditions and Challenges

10:26 ~ Discovering Rough Stuff Fellowship

14:54 ~ Adapting to the Rise of Mountain Biking

19:50 ~ Resourcefulness and Overcoming Challenges

22:55 ~ Exploring the Countryside and Kind Strangers

30:25 ~ Influence of the Rough-Stuff Fellowship on Bikepacking and Off-Road Adventures

32:15 ~ Balancing Tradition and Technology in Navigation

33:38 ~ Maintaining a Cohesive Group in the Rough-Stuff Fellowship

39:58 ~ The Essence of Success in the Rough-Stuff Fellowship

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Links to the podcast:

Spotify: https://open.spotify.com/show/2XhcMcW28Tuk7Vr4XK47TL

Apple Podcasts: https://podcasts.apple.com/us/podcast/ride-to-success/id1726829754

YouTube: https://www.youtube.com/channel/UCtzjN9DhQi18kpAl-h6fuMA

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Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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Thanks for listening

#ridetosuccess

#podcast

#cycling

Cristóbal Pérez discusses the need for adaptation and innovation in the cycling industry. He emphasizes the importance of diversity and bringing in people from different sectors to bring fresh perspectives and strategies. He believes that companies should focus on attitude and passion when hiring, rather than just past experience. Cristóbal also highlights the need for the cycling industry to embrace digitalization and change its approach to meet the evolving needs of customers. He emphasizes the importance of providing excellent service and creating a positive customer experience. Overall, he sees the future of the cycling industry as an opportunity for small and medium-sized businesses to differentiate themselves through personalized service and a focus on the new customer.

Tune in to Cristóbal’s Masterclass on the key principles of business success in the cycling industry on the Ride To Success podcast with Pedro Couto Lopes.

Chapters

00:00 - The Need for Adaptation and Innovation

00:57 - Bringing in Diverse Perspectives

06:07 - Innovate or die

10:56 - Creating a Holistic Experience for Customers

13:29 - The Role of Service in the Industry

17:03 VanMoof and the importance of service

23:09 - The Role of Digitalization in the Industry

28:00 - The Importance of Personalized Customer Experiences

30:16 - The Impact of Digital Giants on the Industry

32:19 - Optimizing Service in Bike Shops

37:55 - Adapting to New Customers and Expectations

44:24 - Defining Success in the Cycling Industry

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Links to the podcast:

Spotify: https://open.spotify.com/show/2XhcMcW28Tuk7Vr4XK47TL

Apple Podcasts: https://podcasts.apple.com/us/podcast/ride-to-success/id1726829754

YouTube: https://www.youtube.com/channel/UCtzjN9DhQi18kpAl-h6fuMA

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Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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Thanks for listening

Erick Cedeño is a bikepacker who retraces historical routes such as the Underground Railroad and the paths of the Buffalo Soldiers. His motivation comes from a childhood trip to Mexico where he visited ancient civilizations and was inspired by their history. He combines his love for bikepacking and history to create enriching experiences for himself and to honor the stories of those who came before him. Erick is dedicated to recognizing the Buffalo Soldiers, a group of African American soldiers who used bicycles to traverse the country in the late 1800s. He is working to identify and give dignity to each soldier by name and face. The conversation explores the importance of highlighting the forgotten history of African-American bikepacking and the need for diversity and inclusivity in cycling. It emphasizes the power of storytelling to inspire and empower others. ______________________________

Discover more about how Erick Cedeño, aka Bicycle Nomad, is inspiring the next generation of explorers while advocating for inclusivity and commitment to telling historical stories on the Ride To Success podcast with Pedro Couto Lopes.

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Chapters:

~ Motivation for Retracing Historical Routes

~ Connecting with Historical Significance

~ Bikepacking as a Journey of Self-Discovery

~ Evolution of Eric's Bikepacking Adventures

~ Honouring the Buffalo Soldiers and the Bicycle Corps

~ Connecting with Descendants and Giving Dignity

~ Celebrating African American Pioneers

~ Sharing African American Culture Heritage

~ Injustice in Cycling History

~ Creating Safe Cycling Infrastructure

~ Overcoming Challenges in Bikepacking

~ Finding Inspiration in Loved Ones

~ Improving Diversity and Inclusivity in Cycling

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Erick Cedeño work

https://www.youtube.com/watch?v=TJBCB

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Erick Cedeño (BICYCLE NOMAD) Instagram:

@bicycle_nomad

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Links to the podcast:

Spotify: https://open.spotify.com/show/2XhcMcW28Tuk7Vr4XK47TL

Apple Podcasts: https://podcasts.apple.com/us/podcast/ride-to-success/id1726829754

YouTube: https://www.youtube.com/channel/UCtzjN9DhQi18kpAl-h6fuMA

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Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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Thanks for listening

#Cycling #Podcast #RideToSuccess

Iris discusses her multiple roles as an entrepreneur, designer, advocate, and analyst, and how she balances them in her day-to-day life. She shares her journey of starting her cycling apparel brand, Iris - I Ride In Style, and the inspiration behind it. Iris emphasizes the importance of inclusivity in cycling and creating a safe and welcoming space for all riders. She also talks about her involvement in co-founding the Cyclists Alliance, an independent union for female professional riders, and the challenges they face in advocating for better working conditions in women's cycling.

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Tune in to the Ride To Success podcast with Pedro Couto Lopes as Iris Slappendel shares the vision and inspiration behind I R I S – I Ride In Style, and her journey from professional cyclist to innovative entrepreneur and advocate. Don't miss this insightful episode exploring key principles of success in the cycling industry.

Chapters

00:00 - Balancing Multiple Roles

05:07 - Creating an Inclusive and Representative Brand

15:06 - Improving Working Conditions in Professional Cycling

25:34 - The Cyclists Alliance and Women's Professional Cycling

37:06 - The Journey to Success in Cycling

42:20 - Ideal Working Conditions for Women in Cycling

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Links to the podcast:

Spotify: https://open.spotify.com/show/2XhcMcW28Tuk7Vr4XK47TL

Apple Podcasts: https://podcasts.apple.com/us/podcast/ride-to-success/id1726829754

YouTube: https://www.youtube.com/channel/UCtzjN9DhQi18kpAl-h6fuMA

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Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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Thanks for listening

#ridetosuccess

#podcast

#cycling