• Redefining Cycling Marketing: Andrew Richardson on Authenticity, Storytelling, and the Future of Active Mobility

  • Nov 26 2024
  • Length: 10 mins
  • Podcast

Redefining Cycling Marketing: Andrew Richardson on Authenticity, Storytelling, and the Future of Active Mobility

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  • Summary

  • In this conversation, Andrew Richardson discusses the evolving landscape of cycling marketing, emphasizing the shift from traditional advertising to content creators and brand ambassadors. He highlights the importance of authenticity and storytelling in engaging consumers, as well as the challenges and opportunities presented by the circular economy and active mobility. Andrew also shares personal insights into his daily routines and inspirations in the cycling world.

    The Ride To Success Podcast LIVE recording from Rouleur Live


    This series is a collection of candid interviews with some of the cycling industry's most influential leaders, creators, and innovators.

    Limited series – 11 episodes

    Links to the podcast:

    Spotify: https://open.spotify.com/show/2XhcMcW28Tuk7Vr4XK47TL

    Apple Podcasts: https://podcasts.apple.com/us/podcast/ride-to-success/id1726829754

    YouTube: https://www.youtube.com/channel/UCtzjN9DhQi18kpAl-h6fuMA

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    Social Links to Ride to Success:

    Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

    Instagram: https://www.instagram.com/_ridetosuccess/

    LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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    Thanks for listening
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