Cristóbal Pérez discusses the need for adaptation and innovation in the cycling industry. He emphasizes the importance of diversity and bringing in people from different sectors to bring fresh perspectives and strategies. He believes that companies should focus on attitude and passion when hiring, rather than just past experience. Cristóbal also highlights the need for the cycling industry to embrace digitalization and change its approach to meet the evolving needs of customers. He emphasizes the importance of providing excellent service and creating a positive customer experience. Overall, he sees the future of the cycling industry as an opportunity for small and medium-sized businesses to differentiate themselves through personalized service and a focus on the new customer.

Tune in to Cristóbal’s Masterclass on the key principles of business success in the cycling industry on the Ride To Success podcast with Pedro Couto Lopes.

Chapters

00:00 - The Need for Adaptation and Innovation

00:57 - Bringing in Diverse Perspectives

06:07 - Innovate or die

10:56 - Creating a Holistic Experience for Customers

13:29 - The Role of Service in the Industry

17:03 VanMoof and the importance of service

23:09 - The Role of Digitalization in the Industry

28:00 - The Importance of Personalized Customer Experiences

30:16 - The Impact of Digital Giants on the Industry

32:19 - Optimizing Service in Bike Shops

37:55 - Adapting to New Customers and Expectations

44:24 - Defining Success in the Cycling Industry

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Links to the podcast:

Spotify: https://open.spotify.com/show/2XhcMcW28Tuk7Vr4XK47TL

Apple Podcasts: https://podcasts.apple.com/us/podcast/ride-to-success/id1726829754

YouTube: https://www.youtube.com/channel/UCtzjN9DhQi18kpAl-h6fuMA

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Social Links to Ride to Success:

Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/

Instagram: https://www.instagram.com/_ridetosuccess/

LinkedIn: https://www.linkedin.com/company/ridetosuccess/

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Thanks for listening