Ever wonder what really drives consumer decisions? We tapped into Google’s NotebookLM to unpack the Four Pillars of Behavioral Influence in this quick and insightful podcast episode! From Cognitive Drivers to Emotional Triggers, Social Influence, and Environment & Design, we’ll explore how these pillars shape behavior and how you can use them to supercharge your marketing strategies.

Ever wondered how Listerine turned an antiseptic into a household staple? We’re breaking it down! In this quick dive, we unpack the strategy behind Listerine’s "halitosis" campaign—one of the most influential marketing moves in history. Join us for key takeaways on how fear, psychology, and social influence transformed a product and reshaped consumer habits.

Understanding your company's maturity level in marketing and sales is crucial for effective strategy development. A Maturity Model acts as a roadmap, guiding companies through stages from foundational efforts to advanced strategies. Recognizing these stages helps avoid pitfalls, align teams, optimize processes, and ensure sustainable growth tailored to specific needs.

We built this Marketing Campaign Evaluation Framework. It’s designed to take you through a step-by-step process to critically assess your campaign before it goes live, helping you predict the ripple effects your marketing might have. Whether it’s aligning with your brand identity, connecting with your audience, or considering ethical and legal concerns, this framework is a comprehensive guide to ensure your campaign lands positively.

Influence Unleashed is a series of case studies where we deep dive into iconic ad campaigns and show how the new strategies we teach came from the lessons in the past.

Let's explore the four key pillars of the Behavioral Influence in Marketing (BIM) framework using Dove's "Real Beauty" to explore

Branding has come a long way since we were putting our mark on the things we wanted to sell. This is a brief introduction to one of the most used Branding Frameworks out there: Kapferer’s Brand Prism. The rise of social media and other technologies has stretched this model a bit thin, but it's the perfect Framework to use when you are Just Getting Started to lay the foundations of your Brand Guidelines.

Influence Unleashed is a series of case studies where we deep dive into iconic ad campaigns and show how the new strategies we teach came from the lessons in the past.

Let's explore the four key pillars of the Behavioral Influence in Marketing (BIM) framework using Wendy's "Where's the Beef" to explore:

• Cognitive Drivers
• Emotional Drivers
• Social Influence
• Environment & Design

Note: Generated by NotebookLM