Good Assumptions: Marketing Unpacked

By: Good Assumptions
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  • Summary

  • Good Assumptions explores how to turn those Assumptions in Marketing into Outcomes. We Cover a Collection of Topics, from basic Marketing 101 topics on how to start from scratch with a new company, to building out an enterprise level Martech Stack to optimize operations and growth in a mature organizations. From the Basics of Branding to Behavioral Lead Scoring, will explore topics in Marketing through Work Session, AI Generated Overviews and Q&A sessions.
    Copyright 2024 All rights reserved.
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Episodes
  • Marketing Lessons: Understanding the 4 Pillars of the Behavioral Influence in Marketing

    Marketing Lessons: Understanding the 4 Pillars of the Behavioral Influence in Marketing
    Nov 13 2024

    Ever wonder what really drives consumer decisions? We tapped into Google’s NotebookLM to unpack the Four Pillars of Behavioral Influence in this quick and insightful podcast episode! From Cognitive Drivers to Emotional Triggers, Social Influence, and Environment & Design, we’ll explore how these pillars shape behavior and how you can use them to supercharge your marketing strategies.
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    19 mins
  • Influence Unleashed: How Listerine Established a "Disease", AND the Cure.

    Influence Unleashed: How Listerine Established a "Disease", AND the Cure.
    Nov 13 2024

    Ever wondered how Listerine turned an antiseptic into a household staple? We’re breaking it down! In this quick dive, we unpack the strategy behind Listerine’s "halitosis" campaign—one of the most influential marketing moves in history. Join us for key takeaways on how fear, psychology, and social influence transformed a product and reshaped consumer habits.

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    11 mins
  • Marketing Lessons - The Maturity Model

    Marketing Lessons - The Maturity Model
    Oct 30 2024

    Understanding your company's maturity level in marketing and sales is crucial for effective strategy development. A Maturity Model acts as a roadmap, guiding companies through stages from foundational efforts to advanced strategies. Recognizing these stages helps avoid pitfalls, align teams, optimize processes, and ensure sustainable growth tailored to specific needs.
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    26 mins

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