• Influence Unleashed: How Wendy's used BIM to Find the Beef

  • Oct 21 2024
  • Length: 11 mins
  • Podcast

Influence Unleashed: How Wendy's used BIM to Find the Beef

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  • Summary

  • Influence Unleashed is a series of case studies where we deep dive into iconic ad campaigns and show how the new strategies we teach came from the lessons in the past.

    Let's explore the four key pillars of the Behavioral Influence in Marketing (BIM) framework using Wendy's "Where's the Beef" to explore:

    • Cognitive Drivers
    • Emotional Drivers
    • Social Influence
    • Environment & Design

    Note: Generated by NotebookLM
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