Ever since we started our agency, we've been focused on generating leads for our clients because, ultimately, that's what they care about.

We've preached this on this podcast as well over and over again.

Today, Jeff Greenfield with Provalytics joins us to tell us that if we want to provide more leads, we should be focusing on mediums that can deliver high numbers of impressions vs clicks.

That's a hot take.

So we dive in to see where Jeff is coming from.

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Jeff is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics which is a 'cookie-less' attribution & measurement solution which enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets.

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

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Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencyu

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: u/JakeHundley

TikTok: @agency.u

**Skip the Cold Open at 6:50**

**Headlines with Some Context ("New Ways to Holiday Shop with Google Lense, Maps, and More")**

The episode topic officially starts at the 12:53 mark.

We wanted to talk about tech stacks. More importantly, why it's important for you as an agency to have a defined tech stack that you stick to.

We've noticed a lot of agencies deciding to work in a lot of different websites or use tools defined by their clients. This leads to a number of problems with scaling an agency such as inefficiencies, lower margins, broken processes, and non-reproducable results.

Join us as we dive into how we defined our tech stack and things we're looking to change as we continue scaling our agency.

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencyu

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: u/JakeHundley

TikTok: @agency.u

In this episode, we discuss the main problem with using foreign contractors for lead gen efforts within the United States.

Understanding US geography and local targeting.

States, cities, and even zip codes are simple enough to teach. But we've run into issue with describing how county, neighborhoods, geographic colloquialisms, and "DMA" targeting works with foreign workers.

If you employ foreign workers, share this with them. If you are a foreign worker for an agency, listen to this!

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencyu

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: u/JakeHundley

TikTok: @agency.u

Sarah Noel Block from Tiny Marketing joins us to give her step-by-step on how she generates qualified leads for her agency.

It's important to remember that we don't do any sort of lead generation for our agency. Everything we get is organic so this is a whole new world for us.

Sarah breaks down her foolproof strategy from generating cold leads and converting them into clients with her 4-step process:

1. Passive lead generator (free and downloadable)
2. Active lead generator (free and time-sensitive)
3. Micro offer ($97 value)
4. Gateway offer (Foundational agency offer)

She even gives examples of what these could be for various agencies depending on your niche.

You can find Sarah on LinkedIn or check out her Tiny Marketing Podcast.

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencyu

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: u/JakeHundley

TikTok: @agency.u

This episode breaks three records!

1. The longest one we've had to date.
2. Our first consultation episode!
3. Our first returning guest!

Cesar joins us on the podcast once again 5 months after his original episode ($25k MRR and I Have No Idea What I'm Doing | #108) seeking direct help from us.

He has a list of issues his agency is dealing with at this size:

1. Deliverables are being dropped.
2. Quality isn't up to his standards.
3. Good employees are too expensive and cheap ones are bad.
4. There's too much work to get done.
5. There are no processes and he's stuck in the day-to-day.

We sit down with him over the course of 2 days in this (nearly) 3-hour episode to see if we can get to the root of his issues and give him advice on the things we've gone through in the past that he's going through now.

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencyu

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: u/JakeHundley

TikTok: @agency.u

How much money can you make as an agency owner?

We've been seeing this question pop up a lot and not just online, but in person. It seems that people seem to think that the earning potential is unlimited and thought that may be true, what is mostly disagreed on is the timeframe it takes to earn a lot o money as an agency owner.

There really are two fundamental ways to make a lot of money as an agency owner:

1) Fast and dangerous.

2) Slow and sustainable.

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencyu

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: u/JakeHundley

TikTok: @agency.u

**Cold Open (Our Advice to a Redditor // Google Local Service Ads are Changing)**

**Skip the Cold Open at 16:15**

Our agency has been working on two very big things that are fundamentally changing how digital marketing agencies operate. We talked about one of those things in episode 123.

This time, we're tackling server-side tracking -- specifically with Google's "Enhanced Conversions".

The days of accurate paid media reporting are coming to an end with privacy regulations and tech companies blocking the ability to track user actions after engaging with an ad.

This era breathes life into what's known as server-side tracking and attribution. However, no one seems to be talking about it right now.

But we are.

And that's what we're focusing on. We believe server-side tracking is what's going to set the agencies of tomorrow up for success and leave agencies and freelancers behind who are still relying on lead ads, webhooks, and pixels to report conversions to clients.

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencyu

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: u/JakeHundley

TikTok: @agency.u

Since the release of Chat GPT 2 years ago, we have seen a surge in AI-related tools and content.

AI allowed creators to pump out content at 1000x the rate they were and at 1/1000th the cost. The content was good, too. Over time, it became detectable just by reading it.

Jon Gillham from Originiality.ai joins us on this episode to talk about the efficacy of AI content detection, when it's applicable, and why it's an important tool as AI content is continually used to pump out massive amounts of content.

We ask Jon what his thoughts are on false positives his tool and other tools spit out and how that affects real people like journalists. We also discuss if there is an over-reliance on these tools to sus out suspected AI content or if these are simply meant to be tools and not the judge and jury.

Check out Originality.ai or find Jon on LinkedIn at:

linkedin.com/in/jon-gillham-80912a14a/

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencyu

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: u/JakeHundley

TikTok: @agency.u