Ever since we started our agency, we've been focused on generating leads for our clients because, ultimately, that's what they care about.

We've preached this on this podcast as well over and over again.

Today, Jeff Greenfield with Provalytics joins us to tell us that if we want to provide more leads, we should be focusing on mediums that can deliver high numbers of impressions vs clicks.

That's a hot take.

So we dive in to see where Jeff is coming from.

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Jeff is an entrepreneur, advisor, and disrupter with three decades of strategy, growth and marketing leadership. Jeff is currently building the next generation of AI-Driven Attribution as the co-founder and CEO of Provalytics which is a 'cookie-less' attribution & measurement solution which enables marketers to prove the impact from upper funnel channels like CTV and grow their budgets.

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

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As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

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Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencyu

Twitter/X: @theagency_u

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Reddit: u/JakeHundley

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**Skip the Cold Open at 6:50**

**Headlines with Some Context ("New Ways to Holiday Shop with Google Lense, Maps, and More")**

The episode topic officially starts at the 12:53 mark.

We wanted to talk about tech stacks. More importantly, why it's important for you as an agency to have a defined tech stack that you stick to.

We've noticed a lot of agencies deciding to work in a lot of different websites or use tools defined by their clients. This leads to a number of problems with scaling an agency such as inefficiencies, lower margins, broken processes, and non-reproducable results.

Join us as we dive into how we defined our tech stack and things we're looking to change as we continue scaling our agency.

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencyu

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: u/JakeHundley

TikTok: @agency.u

In this episode, we discuss the main problem with using foreign contractors for lead gen efforts within the United States.

Understanding US geography and local targeting.

States, cities, and even zip codes are simple enough to teach. But we've run into issue with describing how county, neighborhoods, geographic colloquialisms, and "DMA" targeting works with foreign workers.

If you employ foreign workers, share this with them. If you are a foreign worker for an agency, listen to this!

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Our recommended agency tools:

everbrospodcast.com/recommended-tools/

----------------------------------

⭐⭐⭐⭐⭐

As always, if you enjoyed this episode or this podcast in general and want to leave us a review or rating, head over to Apple and let us know what you like! It helps us get found and motivates us to keep producing this free content.

----------------------------------

Want to connect with us? Reach out to us on the everbrospodcast.com website, subscribe to us on YouTube, or connect with us on socials:

YouTube: @agencyu

Twitter/X: @theagency_u

LinkedIn: linkedin.com/company/agencyu

Facebook: facebook.com/theagencyu

Instagram: @theagencyu

Reddit: u/JakeHundley

TikTok: @agency.u