• Apples & Pears - Inbound Marketing Basics
    Oct 3 2024

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    How can you attract customers without annoying them? Discover the secrets of inbound marketing as we unravel strategies that blend humor, frustration, and valuable insights. Whether you're just starting out or looking for a refresher, this episode promises to equip you with actionable tips to enhance your marketing game. Plus, get ready to shake things up with our fall cocktail recipe, "a pair of apples," featuring apple-flavored vodka, hard apple cider, and a complex but rewarding homemade vanilla nutmeg syrup.

    Join us for a nostalgic journey where we savor a homemade flour tortilla called a balayada and reminisce about cultural culinary delights like arepas. We lighten the mood with a discussion on the benefits of sighing before diving into the fascinating transformation of Martha Stewart from cooking show queen to Snoop Dogg's bestie. Reflecting on age perceptions, we explore how personal experiences shape our views on maturity, concluding that 70 might just be the new 50.

    Finally, we break down the essentials of inbound marketing, from creating focused landing pages to leveraging customer service insights. Learn how HubSpot revolutionized this approach and why understanding the buyer's journey is crucial. We compare traditional sales tactics with more consultative techniques and offer practical tips for getting started. Don't miss our exciting announcement about a fall gift giveaway for listeners who leave voicemails – there's a chance to snag some fantastic goodies this season!
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    31 mins
  • Ward Eight Part 2 - Almost Live at Inbound 2024
    Sep 26 2024

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    Cocktail: Ward Eight
    We have returned from Inbound 2024, and during our time there, we recorded an episode sharing all our live thoughts from the conference. Tune in to hear about our hosts' favorite sessions and some entertaining tangents about their week in Boston.

    Recipe

    The Ward Eight, a classic cocktail born in Boston in 1898, was created to celebrate the election of Martin M. Lomasney, a local politician. This rye whiskey-based drink, featuring lemon and orange juices and grenadine, is a twist on the Whiskey Sour. While there are variations in its preparation, the original recipe is said to have originated at the Locke-Ober Café in Boston's eighth ward.

    Ingredients

    • 2 oz. rye whiskey
    • 5 oz. lemon juice, freshly squeezed
    • 5 oz. orange juice, freshly squeezed
    • 2 teaspoons grenadine
    • Garnish: 2 or 3 speared cherries

    Directions:

    1. Add the rye whiskey, lemon and orange juices and grenadine to a shaker with ice.
    2. Shake until well-chilled.
    3. Strain into a chilled cocktail glass.
    4. Garnish with speared cherries.

    Recipe credit: liquor.com

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    33 mins
  • Emerson - Debunking Website Myths
    Sep 19 2024

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    31 mins
  • Ward Eight - Things We're Looking Forward to at Inbound 2024
    Sep 12 2024

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    33 mins
  • Arnold Palmer - Intern(view) Pt. 2
    Sep 5 2024

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    Mocktail: Arnold Palmer
    Our newest intern, Casey, will be our featured guest. In this episode, we will explore his unique perspective and get his retrospective on 71 shirts and his internship.

    Recipe:

    The Arnold Palmer, a non-alcoholic drink made of iced tea and lemonade, is named after the famous golfer Arnold Palmer. The drink's origins date back to Palmer and his wife Winnie, who would make pitchers of iced tea for lunch when he came home from golf.

    Ingredients:

    • For the Lemonade:
      · 2 oz. simple syrup
      · 4 oz. water
      · 2 oz. freshly squeezed lemon juice

      For the Cocktail:
      · 2 oz. vodka (optional)
      · 2 to 3 oz. lemonade
      · 2 to 3 oz. iced tea
      · Lemon wheel, for garnish
      · Mint sprig, for garnish

    Directions:

    1. Lemonade:

      1. Gather the ingredients.
      2. In a cocktail shaker filled with ice, pour the simple syrup and water. Add the lemon juice, straining it through a fine-mesh strainer if you want to remove the pulp and seeds.
      3. Shake Well
      4. Strain into a tall glass. You should have about 8 ounces of lemonade, enough for 3 or 4 spiked Arnold Palmers. Keep the excess covered in the refrigerator until needed.

      Cocktail:

      1. In a highball glass filled with ice, pour the vodka. (Optional)
      2. Top with equal parts of iced tea and lemonade.
      3. Garnish with a lemon wheel and mint sprig. Serve and enjoy.
      4. Garnish with a lemon wheel and mint sprig. Serve and enjoy.

    Recipe credit: The Spruce Eats

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    29 mins
  • Lychee Rosé - Understanding HubSpot’s Shopify Integration
    Aug 22 2024

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    Cocktail: Lychee Rosé

    In this episode, we will explore how Shopify integrates with HubSpot. We will briefly go over the setup process and the functionalities available.

    Recipe:

    The Lychee Rosé is a cocktail featured on the Rare & Extravagant menu at Spago Beverly Hills. It was created by bar director Adam George Fournier and combines tequila, lychee cordial, manzanilla sherry, St-Germain, and lime juice to balance sweet and salty flavors.

    Ingredients:

    • 1.5 oz reposado tequila, like Tequila Komos Reposado Rosa
    • 0.75 oz salted lychee cordial (recipe below)
    • 0.50 oz manzanilla sherry
    • 0.50 oz elderflower liqueur, like St-Germain
    • 0.50 oz lime juice, freshly squeezed
    • Garnish: edible flower petals (optional)

    Instructions:

    1. Add the tequila, salted lychee cordial, manzanilla sherry, elderflower liqueur, and lime juice into a shaker with ice, and shake until well-chilled.

    2. Strain into a chilled cocktail glass.

    3. Optional garnish of flower petals.


    Salted Lychee Cordial:

    Combine 3 3/4 cups lychee purée (preferably Perfect Purée), 5 ounces Giffard Lychi-Li, 1 tablespoon Maldon sea salt, and 1/4 teaspoon citric acid in a high-speed blender. Blend on medium-high for 5 minutes (this helps with the texture). Bottle and store in the refrigerator for up to three weeks.

    Recipe Credit: Liquor.com

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    32 mins
  • Coconut Guava Margarita - Debunking Marketing Myths
    Aug 8 2024

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    Cocktail: Coconut Guava Margarita

    Like any industry, marketing has it's fair share of myths and misconceptions. With years of marketing experience, our hosts Rich and Catelin seek to explore and debunk these myths to educate you on the realities of the marketing industry. This episode will cover:

    Recipe:

    This cocktail is perfect for a hot summer’s day. The coconut's creaminess and the fresh guava's sweetness pair very nicely. If you can’t find fresh guava, then sticking with just the nectar works just as well.

    Ingredients:

    • 2 oz blanco tequila
    • 1 oz lime juice
    • 2 oz guava nectar
    • 1 small guava, quartered
    • 1 oz cream of coconut
    • 1 oz coconut milk
    • Garnish: lime wheel and/or guava slice

    Directions:

    1. Add guava and lime juice to a cocktail shaker and muddle together.
    2. Add remaining ingredients and shake with ice until cold.
    3. Double strain into a glass of your choice filled with ice and garnish.

    Recipe credit: parchedaroundtheworld.com.

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    43 mins
  • First Word - HubSpot Onboarding FAQ
    Jul 25 2024

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    Free Onboarding Comparison Guide
    https://hubs.ly/Q02HTxsm0


    Cocktail: First Word

    Are you curious about how HubSpot Onboardings work? Don't worry, we have you covered! This episode addresses common FAQs we encounter when assisting with HubSpot onboardings. Find out about the advantages and disadvantages of partner-led onboardings and learn how to maximize the process in our latest episode.

    Recipe:

    This cocktail is a last word riff that emerged from the Chartreuse shortage in 2022. As the herbal liqueur became scarce, bartenders and cocktail enthusiasts alike searched for creative alternatives. The First Word quickly found popularity within the online cocktail community.

    Ingredients:

    • 1 oz gin
    • 1 oz Genepy (Amaro or Aperol)
    • 1 oz Luxardo maraschino
    • 1 oz lime juice

    Directions:

    1. Add ingredients to a cocktail shaker with ice and shake to chill. Strain into a chilled coupe.


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    33 mins