• Apples & Pears - Inbound Marketing Basics

  • Oct 3 2024
  • Length: 31 mins
  • Podcast

Apples & Pears - Inbound Marketing Basics

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    How can you attract customers without annoying them? Discover the secrets of inbound marketing as we unravel strategies that blend humor, frustration, and valuable insights. Whether you're just starting out or looking for a refresher, this episode promises to equip you with actionable tips to enhance your marketing game. Plus, get ready to shake things up with our fall cocktail recipe, "a pair of apples," featuring apple-flavored vodka, hard apple cider, and a complex but rewarding homemade vanilla nutmeg syrup.

    Join us for a nostalgic journey where we savor a homemade flour tortilla called a balayada and reminisce about cultural culinary delights like arepas. We lighten the mood with a discussion on the benefits of sighing before diving into the fascinating transformation of Martha Stewart from cooking show queen to Snoop Dogg's bestie. Reflecting on age perceptions, we explore how personal experiences shape our views on maturity, concluding that 70 might just be the new 50.

    Finally, we break down the essentials of inbound marketing, from creating focused landing pages to leveraging customer service insights. Learn how HubSpot revolutionized this approach and why understanding the buyer's journey is crucial. We compare traditional sales tactics with more consultative techniques and offer practical tips for getting started. Don't miss our exciting announcement about a fall gift giveaway for listeners who leave voicemails – there's a chance to snag some fantastic goodies this season!
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