Cocktails, Tangents, and Answers

By: Antidote 71
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  • Summary

  • Cocktails, Tangents and Answers is a marketing podcast that takes you on a ride with our team. We'll kick off every episode with a little chat, a cocktail recipe (sometimes basic, sometimes craft, sometimes bougie) before we get into a conversation to tackle some of the pressing marketing questions of the day. And of course, our brains take us on some of the most wonderful tangents. Come along for the ride!
    © 2024 Cocktails, Tangents, and Answers
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Episodes
  • Apples & Pears - Inbound Marketing Basics

    Apples & Pears - Inbound Marketing Basics
    Oct 3 2024

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    How can you attract customers without annoying them? Discover the secrets of inbound marketing as we unravel strategies that blend humor, frustration, and valuable insights. Whether you're just starting out or looking for a refresher, this episode promises to equip you with actionable tips to enhance your marketing game. Plus, get ready to shake things up with our fall cocktail recipe, "a pair of apples," featuring apple-flavored vodka, hard apple cider, and a complex but rewarding homemade vanilla nutmeg syrup.

    Join us for a nostalgic journey where we savor a homemade flour tortilla called a balayada and reminisce about cultural culinary delights like arepas. We lighten the mood with a discussion on the benefits of sighing before diving into the fascinating transformation of Martha Stewart from cooking show queen to Snoop Dogg's bestie. Reflecting on age perceptions, we explore how personal experiences shape our views on maturity, concluding that 70 might just be the new 50.

    Finally, we break down the essentials of inbound marketing, from creating focused landing pages to leveraging customer service insights. Learn how HubSpot revolutionized this approach and why understanding the buyer's journey is crucial. We compare traditional sales tactics with more consultative techniques and offer practical tips for getting started. Don't miss our exciting announcement about a fall gift giveaway for listeners who leave voicemails – there's a chance to snag some fantastic goodies this season!
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    31 mins
  • Ward Eight Part 2 - Almost Live at Inbound 2024

    Ward Eight Part 2 - Almost Live at Inbound 2024
    Sep 26 2024

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    Cocktail: Ward Eight
    We have returned from Inbound 2024, and during our time there, we recorded an episode sharing all our live thoughts from the conference. Tune in to hear about our hosts' favorite sessions and some entertaining tangents about their week in Boston.

    Recipe

    The Ward Eight, a classic cocktail born in Boston in 1898, was created to celebrate the election of Martin M. Lomasney, a local politician. This rye whiskey-based drink, featuring lemon and orange juices and grenadine, is a twist on the Whiskey Sour. While there are variations in its preparation, the original recipe is said to have originated at the Locke-Ober Café in Boston's eighth ward.

    Ingredients

    • 2 oz. rye whiskey
    • 5 oz. lemon juice, freshly squeezed
    • 5 oz. orange juice, freshly squeezed
    • 2 teaspoons grenadine
    • Garnish: 2 or 3 speared cherries

    Directions:

    1. Add the rye whiskey, lemon and orange juices and grenadine to a shaker with ice.
    2. Shake until well-chilled.
    3. Strain into a chilled cocktail glass.
    4. Garnish with speared cherries.

    Recipe credit: liquor.com
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    33 mins
  • Emerson - Debunking Website Myths

    Emerson - Debunking Website Myths
    Sep 19 2024

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    31 mins
Marketing Economics Comedy & Humor
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