In this episode of Add To Cart, we chat with Tahlia Mandie, founder of Kakadu Plum Co., the brand championing Indigenous products and Australian bush foods. Tahlia shares how she grew Kakadu Plum Co. from a single product into a thriving store offering over 1,200 products, collaborating with Indigenous communities, including Elder Bruno Dann, along the way. Discover how she achieved a 45% repeat customer rate through clever email marketing, why focusing on Facebook over TikTok has kept her customers engaged, and how she manages inventory from remote suppliers across Australia.

This episode was brought to you by:

Shopify Plus

Klaviyo

About your guest:

Tahlia Mandie launched Kakadu Plum Co. in 2015, long before most Australians had even heard of the powerful native superfood, Kakadu plum. What started as a single product quickly grew into a thriving brand offering over 30 products, from bush teas and preserves to oils and homewares. Today, Kakadu Plum Co. stocks a range of over 1,200 products from other Australian and Indigenous businesses through its online store. Driven by a passion to celebrate Australian bush foods and honour Indigenous culture, Tahlia has built a platform that connects customers with the richness of Australia’s land and its people.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you:

• Want to come on board as an Add To Cart sponsor
• Are interested in joining Add To Cart as a co-host
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, we dive into the mind of Nate Spiteri, founder of Shopfront, as he shares the inspirations and tools driving his mission to simplify secondhand selling. Nate reveals his admiration for the Salvos and their innovative e-commerce approach, his game-changing discovery of PostHog analytics, and how books like The Alchemist and Babel fuel his creative and entrepreneurial mindset. From his passion for secondhand finds to candid reflections on startup challenges, Nate’s story delivers inspiration for sellers, innovators, and dreamers alike.

Check out our full-length interview with Nate Spiteri here:

Empowering Secondhand Sellers: How Nate Spiteri’s AI-Powered Shopfront Is Revolutionising Reselling | #485

This episode was brought to you by:

Shopify Plus

Klaviyo

About your guest:

Nate Spiteri is the founder of Shopfront, an innovative platform transforming the secondhand selling experience through AI-powered automation. After struggling with the time-consuming chaos of selling vintage items online, Nate set out to solve the pain points faced by independent sellers. Backed by industry heavyweights like Paul Greenberg and Antler Residency, Shopfront allows users to list products across multiple platforms like eBay, Depop, and Etsy in seconds. With a passion for re-commerce, Nate is on a mission to supercharge the $200 billion secondhand economy.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you:

• Want to come on board as an Add To Cart sponsor
• Are interested in joining Add To Cart as a co-host
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we sit down with YC Eu, Head of E-Business at Nespresso, the brand that revolutionised home coffee rituals. YC shares how she is leading Nespresso’s shift from electronic commerce to experiential commerce, by crafting an immersive digital journey for Aus customers. She explains how they are personalising at every touchpoint, from AI-powered product recommendations to its Coffee Profiler Quiz, and why the team is focused on sweating the assets (maximising current tools before chasing new tech). If you want to learn how a global brand delivers high-touch customer experiences at scale, this episode is for you!

This episode was brought to you by:

Deliver In Person

Klaviyo

About your guest:

YC Eu is the Head of eBusiness at Nespresso Oceania and Inside Retail’s Top 50 people in eCommerce 2024. She drives the strategic direction for all owned digital touchpoints across Nespresso & Nespresso Professional in Australia and New Zealand. With over 20+ years in the retail space, she is passionate about leading her high performing team and delivering best in class user experience by being customer obsessed and making data driven decisions.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you:

• Want to come on board as an Add To Cart sponsor
• Are interested in joining Add To Cart as a co-host
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, we get up close with Vic Gigliotti, the mastermind behind Muscle Republic, as he reveals the routines, tools and brands that fuel his success. Vic opens up about the power of Andy Frisella’s Real AF podcast and his daily Power List system to “win the day.” He also shares his admiration for brands like Gymshark, Vuori, Nike, and Lululemon, and how tools like Shopify, PeopleVox and Style Arcade have taken Muscle Republic to new heights. With candid stories about breaking into international markets and turning e-commerce missteps into opportunities, Vic delivers practical, hard-earned advice for entrepreneurs looking to flex their muscles.

Check out our full-length interview with Vic Gigliotti here:

Real Muscle Is Heart: How Vic Gigliotti Built Muscle Republic from Rock Bottom | #483

This episode was brought to you by:

Shopify Plus

Klaviyo

About your guest:

Vic Gigliotti is the founder of Muscle Republic, a global fitness apparel brand driven by the belief that "real muscle is heart." What began as a personal journey of transformation, inspired by his late dog and CEO Charlie Brown, has evolved into a thriving global community. Known for his resilience and authenticity, Vic channels his passion for fitness and personal growth into building a brand that inspires others to pursue their best selves. A true advocate of personal development, he weaves lessons from his own challenges into his leadership philosophy. With Muscle Republic now selling in over 200 countries, Vic is redefining what it means to lead with heart.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we meet Kelly Walker and Julie Benhammo, the duo behind KLIPSTA, the brand solving everyday problems—one clever clip at a time. What started as a fix for lost school hats has exploded into 40,000 sales a month across 12 countries, with customers ranging from farmers to fashion lovers. With aspirations to rake in $10 million this financial year, Kelly and Julie share how they fend off copycats, scale without burning cash, and turn customer feedback into their next big product. They also reveal how they landed in Akubra stores, expanded into optometrists, and even caught the attention of the US travel industry.

This episode was brought to you by:

Shopify Plus

Klaviyo

About your guests:

Paris born Julie Benhammo worked in NYC for over 15 years where she led business development and wholesale strategy for brands like Versace and Diane von Furstenberg. After moving to Sydney, she became the General Manager of KLIPSTA, bringing over 15 years of global fashion and luxury expertise to the fast-growing accessories brand. Laser focused on scaling KLIPSTA globally, driving growth, partnerships, and expansion into 12 countries, she is passionate about connecting products with the right markets. She does all this while wrangling two little ones and occasionally enduring The Wiggles on repeat.

Kelly Walker is the founder and CEO of KLIPSTA, a solutions focused accessories brand. Starting the business in 2020 she has grown it to a multi-million dollar company with stockists in 12 countries. She is absolutely obsessed with solving everyday problems and making life easier. Kelly arrived from the UK as a 14 year old, obtained a degree in psychology and worked in IT and recruitment before taking time off to have her 3 kids. Now wrangling a global business and 3 teenagers, Kelly is passionate about product development and showing other women that it’s never too late to start a business you love.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, we sit down with Elena Chirich, founder of MiniBoss Business School’s Australian chapter. With experience at global giants like Virgin and Deloitte, Elena brings her corporate expertise into the classroom, helping to shape tomorrow’s entrepreneurs. In this ep, Elena shares how The Culture Map by Erin Meyer is changing her perspective on cross-cultural teamwork, why her wired headset is her ultimate productivity tool, and the sustainability gaps she wishes major retailers like Myer and David Jones would address. Elena also opens up about her biggest challenge: building a team that truly solves customer problems and sees the bigger picture.

Check out our full-length interview with Elena Chirich here:

Ecommerce Leaders of the Future: Elena Chirich’s Formula for Kidpreneurs | #475

This episode was brought to you by:

Deliver In Person

Shopify Plus

About your guest:

Elena is an education innovator and owner of the Australian branches of the international MiniBoss Business School, where she empowers young entrepreneurs as young as 6 with essential business and life skills. After a successful 20-year career in IT with companies like HP, Virgin and Deloitte, she left the corporate world to champion student-centered, real-life education that builds confidence and a growth mindset in kids. Elena is passionate about supporting the next generation and has opened branches in Brisbane, Melbourne and Sydney, and continues to offer the program online since launching it during COVID.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you:

• Want to come on board as an Add To Cart sponsor
• Are interested in joining Add To Cart as a co-host
• Have any feedback or suggestions on how to make Add To Cart better

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we chat with Cale McPherson and Jason Thomas, co-founders of Sodii, Australia’s highest-rated electrolyte brand. From sourcing pure salt from WA’s pristine Lake Deborah to distributing their science-backed hydration products, Jason and Cale are reshaping the way Aussies view hydration. They share how they’ve gone head-to-head with industry giants like Gatorade and Powerade, scaling Sodii from grassroots Facebook groups to being stocked in over 650 retailers—including boutique gyms, health food stores and chemists. A brand that values education, authenticity and innovation, Jason and Cale offer valuable insights for anyone looking to disrupt their market.

This episode was brought to you by:

Deliver In Person

Klaviyo

About your guests:

Cale McPherson and Jason Thomas, Co-Founders of Sodii, shared a mutual vision for a better electrolyte product that wasn’t available in Australia. Their combined passion for health, wellness, and innovation led them to experiment with hydration products to fill this gap. Frustrated by the lack of quality options in the market, they developed Sodii, which has since become Australia’s highest-rated electrolyte product. Teaming up with health experts and practitioners, Sodii is creating game-changing products that are reshaping how Aussies think about salt and hydration.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Please contact us if you:

• Want to come on board as an Add To Cart sponsor
• Are interested in joining Add To Cart as a co-host
• Have any feedback or suggestions on how to make Add To Cart better

Email hello@addtocart.com.au We look forward to hearing from you!

Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, we chat with Liam Millward, Founder of Instant, the platform transforming customer engagement for brands like Toys R Us and Stax. Liam reveals the tech that powers Instant’s success, including HubSpot, which he describes as the backbone of his business. He also shares his admiration for FAYT the Label and its founder Brittany Saunders, who has mastered organic growth through authentic content. From his favourite book, The Hard Thing About Hard Things, to tackling the challenges of scaling a fast-growing team, Liam provides valuable insights for entrepreneurs looking to combine innovation with a customer-first mindset.

Check out our full-length interview with Liam Millward here:

Unlock Hidden Revenue Streams with Instant’s Audiences: Featuring Liam Millward from Instant & Sean Meyer from Leelo Active | #457

This episode was brought to you by:

Instant

About your guest:

Liam Millward is a born entrepreneur, having launched his first venture at just 13 while travelling around Australia and the world with his family in a caravan. Liam later curated and developed Navigate Australia, a travel magazine that quickly gained traction, reaching over 50,000+ people monthly, within 12 months of launching. Now, Liam is the Co-Founder and CEO of Instant, an Australian technology company helping some of the world’s most innovative brands drive revenue and retention on autopilot. He raised over $7.5m in venture capital when he was just 17, in Australia’s biggest pre-seed funding round ever known to date, led by Blackbird. Instant rapidly grew to over $1.5 million in annualised revenue and hit 1 million shoppers just one year after launching. With two products now in the market across Australia and the US, Liam and his team are on a mission to continue scaling Instant globally.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

Hosted on Acast. See acast.com/privacy for more information.