In this episode of Add To Cart, we chat with Tahlia Mandie, founder of Kakadu Plum Co., the brand championing Indigenous products and Australian bush foods. Tahlia shares how she grew Kakadu Plum Co. from a single product into a thriving store offering over 1,200 products, collaborating with Indigenous communities, including Elder Bruno Dann, along the way. Discover how she achieved a 45% repeat customer rate through clever email marketing, why focusing on Facebook over TikTok has kept her customers engaged, and how she manages inventory from remote suppliers across Australia.

This episode was brought to you by:

Shopify Plus

Klaviyo

About your guest:

Tahlia Mandie launched Kakadu Plum Co. in 2015, long before most Australians had even heard of the powerful native superfood, Kakadu plum. What started as a single product quickly grew into a thriving brand offering over 30 products, from bush teas and preserves to oils and homewares. Today, Kakadu Plum Co. stocks a range of over 1,200 products from other Australian and Indigenous businesses through its online store. Driven by a passion to celebrate Australian bush foods and honour Indigenous culture, Tahlia has built a platform that connects customers with the richness of Australia’s land and its people.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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