In this episode of Add To Cart, we meet Kelly Walker and Julie Benhammo, the duo behind KLIPSTA, the brand solving everyday problems—one clever clip at a time. What started as a fix for lost school hats has exploded into 40,000 sales a month across 12 countries, with customers ranging from farmers to fashion lovers. With aspirations to rake in $10 million this financial year, Kelly and Julie share how they fend off copycats, scale without burning cash, and turn customer feedback into their next big product. They also reveal how they landed in Akubra stores, expanded into optometrists, and even caught the attention of the US travel industry.

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About your guests:

Paris born Julie Benhammo worked in NYC for over 15 years where she led business development and wholesale strategy for brands like Versace and Diane von Furstenberg. After moving to Sydney, she became the General Manager of KLIPSTA, bringing over 15 years of global fashion and luxury expertise to the fast-growing accessories brand. Laser focused on scaling KLIPSTA globally, driving growth, partnerships, and expansion into 12 countries, she is passionate about connecting products with the right markets. She does all this while wrangling two little ones and occasionally enduring The Wiggles on repeat.

Kelly Walker is the founder and CEO of KLIPSTA, a solutions focused accessories brand. Starting the business in 2020 she has grown it to a multi-million dollar company with stockists in 12 countries. She is absolutely obsessed with solving everyday problems and making life easier. Kelly arrived from the UK as a 14 year old, obtained a degree in psychology and worked in IT and recruitment before taking time off to have her 3 kids. Now wrangling a global business and 3 teenagers, Kelly is passionate about product development and showing other women that it’s never too late to start a business you love.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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