In this Checkout episode, we get up close with Vic Gigliotti, the mastermind behind Muscle Republic, as he reveals the routines, tools and brands that fuel his success. Vic opens up about the power of Andy Frisella’s Real AF podcast and his daily Power List system to “win the day.” He also shares his admiration for brands like Gymshark, Vuori, Nike, and Lululemon, and how tools like Shopify, PeopleVox and Style Arcade have taken Muscle Republic to new heights. With candid stories about breaking into international markets and turning e-commerce missteps into opportunities, Vic delivers practical, hard-earned advice for entrepreneurs looking to flex their muscles.

Check out our full-length interview with Vic Gigliotti here:

Real Muscle Is Heart: How Vic Gigliotti Built Muscle Republic from Rock Bottom | #483

This episode was brought to you by:

Shopify Plus

Klaviyo

About your guest:

Vic Gigliotti is the founder of Muscle Republic, a global fitness apparel brand driven by the belief that "real muscle is heart." What began as a personal journey of transformation, inspired by his late dog and CEO Charlie Brown, has evolved into a thriving global community. Known for his resilience and authenticity, Vic channels his passion for fitness and personal growth into building a brand that inspires others to pursue their best selves. A true advocate of personal development, he weaves lessons from his own challenges into his leadership philosophy. With Muscle Republic now selling in over 200 countries, Vic is redefining what it means to lead with heart.

About your host:

Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

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