What Stays in Vegas
The World of Personal Data - Lifeblood of Big Business - and the End of Privacy as We Know It
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What Stays in Vegas
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Narrated by:
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John McLain
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By:
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Adam Tanner
About this listen
The greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone.
In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company’s success lies in their one unrivaled asset: they know their clients intimately by tracking the activities of the overwhelming majority of gamblers. They know exactly what games they like to play, what foods they enjoy for breakfast, when they prefer to visit, who their favorite hostess might be, and exactly how to keep them coming back for more.
Caesars’ dogged data-gathering methods have been so successful that they have grown to become the world’s largest casino operator, and have inspired companies of all kinds to ramp up their own data mining in the hopes of boosting their targeted marketing efforts. Some do this themselves. Some rely on data brokers. Others clearly enter a moral gray zone that should make American consumers deeply uncomfortable.
We live in an age when our personal information is harvested and aggregated whether we like it or not. And it is growing ever more difficult for those businesses that choose not to engage in more intrusive data gathering to compete with those that do. Tanner’s timely warning resounds: Yes, there are many benefits to the free flow of all this data, but there is a dark, unregulated, and destructive netherworld as well.
©2014 Adam Tanner (P)2014 Audible Inc.Listeners also enjoyed...
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- Unabridged
-
Overall4 out of 5 stars 255
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Performance4 out of 5 stars 220
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Story4 out of 5 stars 222
Over the last three years, Forbes has published in depth profiles of this new batch of billionaires, including the founders of Spotify, Dropbox, Tumblr, and Twitter. Now, in a compilation introduced and updated by Forbes editor Randall Lane, fans and critics alike will get a comprehensive look at who these super-entrepreneurs are and what they say about their own success and their plans for the future.
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5 out of 5 stars
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Awesome book!
- By Jamal Love on 06-17-15
By: Randall Lane
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Alibaba
- The House That Jack Ma Built
- By: Duncan Clark
- Narrated by: Jim Meskimen
- Length: 9 hrs and 9 mins
- Unabridged
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Overall4 out of 5 stars 3,117
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Performance4.5 out of 5 stars 2,675
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Story4 out of 5 stars 2,667
In just a decade and a half, Jack Ma, a man from modest beginnings who started out as an English teacher, founded Alibaba and built it into one of the world's largest companies, an e-commerce empire on which hundreds of millions of Chinese consumers depend. Alibaba's $25 billion IPO in 2014 was the largest global IPO ever. A Rockefeller of his age who is courted by CEOs and presidents around the world, Jack is an icon for China's booming private sector.
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4 out of 5 stars
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Strange: Best part of story happens "off-screen"
- By Tristan on 09-02-16
By: Duncan Clark
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All the Rave
- The Rise and Fall of Shawn Fanning’s Napster
- By: Joseph Menn
- Narrated by: John Rubinstein
- Length: 13 hrs and 59 mins
- Unabridged
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Overall4 out of 5 stars 108
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Performance4 out of 5 stars 95
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Story4 out of 5 stars 94
The definitive inside account of the file-sharing revolution that overthrew the music industry, All the Rave reveals the family betrayal, greed, and mismanagement that hijacked one the most fundamental innovations of the Internet era. Named one of the three best books of 2003 by Investigative Reporters and Editors Inc., All the Rave has been out of print until now and unavailable in most formats. Author and veteran technology journalist Joseph Menn also wrote 2010's Fatal System Error: The Hunt for the New Crime Lords who are Bringing Down the Internet.
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5 out of 5 stars
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The Far-reaching Karma of Napster
- By Susie on 04-29-13
By: Joseph Menn
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No Better Time
- The Brief, Remarkable Life of Danny Lewin, the Genius Who Transformed the Internet
- By: Molly Knight Raskin
- Narrated by: Christine Marshall
- Length: 6 hrs and 22 mins
- Unabridged
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Overall4.5 out of 5 stars 65
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Performance4.5 out of 5 stars 61
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Story4.5 out of 5 stars 60
No Better Time tells of a young, driven mathematical genius who wrote a set of algorithms that would create a faster, better Internet. It's the story of a beautiful friendship between a loud, irreverent student and his soft-spoken MIT professor, of a husband and father who spent years struggling to make ends meet only to become a billionaire almost overnight with the success of Akamai Technologies, the Internet content delivery network he cofounded with his mentor.
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4 out of 5 stars
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An Overlooked Hero of 9-11
- By Jean on 05-27-16
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What Would Google Do?
- By: Jeff Jarvis
- Narrated by: Jeff Jarvis
- Length: 9 hrs and 2 mins
- Unabridged
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Overall4 out of 5 stars 1,102
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Performance4 out of 5 stars 413
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Story4 out of 5 stars 415
In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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1 out of 5 stars
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Shallow and one-sided
- By JimmiJ on 02-04-09
By: Jeff Jarvis
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The Starfish and the Spider
- The Unstoppable Power of Leaderless Organizations
- By: Ori Brafman, Rod Beckstrom
- Narrated by: Sean Pratt
- Length: 5 hrs and 32 mins
- Unabridged
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Overall4.5 out of 5 stars 1,079
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Performance4.5 out of 5 stars 806
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Story4.5 out of 5 stars 805
If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.
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3 out of 5 stars
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Centralized and decentralized models
- By Chan Meng on 12-07-07
By: Ori Brafman, and others
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Kingpin
- How One Hacker Took Over the Billion-Dollar Cybercrime Underground
- By: Kevin Poulsen
- Narrated by: Eric Michael Summerer
- Length: 8 hrs and 8 mins
- Unabridged
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Overall4.5 out of 5 stars 1,853
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Performance4.5 out of 5 stars 1,651
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Story4.5 out of 5 stars 1,650
The word spread through the hacking underground like some unstoppable new virus: Someone - some brilliant, audacious crook - had just staged a hostile takeover of an online criminal network that siphoned billions of dollars from the U.S. economy. The FBI rushed to launch an ambitious undercover operation aimed at tracking down this new kingpin. Other agencies around the world deployed dozens of moles and double agents.
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5 out of 5 stars
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This should be a movie
- By Hijenks on 05-19-15
By: Kevin Poulsen
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
- Narrated by: Don Hagen
- Length: 5 hrs and 15 mins
- Unabridged
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Overall4.5 out of 5 stars 1,041
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Performance4.5 out of 5 stars 907
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Story4.5 out of 5 stars 897
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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5 out of 5 stars
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Can be applied to almost any business
- By C Mason on 02-25-15
By: John Warrillow
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Technically Wrong
- Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
- By: Sara Wachter-Boettcher
- Narrated by: Andrea Emmes
- Length: 5 hrs and 42 mins
- Unabridged
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Overall4.5 out of 5 stars 149
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Performance4.5 out of 5 stars 136
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Story4.5 out of 5 stars 137
Buying groceries, tracking our health, finding a date: whatever we want to do, odds are that we can now do it online. But few of us ask how all these digital products are designed, or why. It's time we change that. Many of the services we rely on are full of oversights, biases, and downright ethical nightmares. Chatbots that harass women. Signup forms that fail anyone who's not straight. Social media sites that send peppy messages about dead relatives. Algorithms that put more black people behind bars.
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4 out of 5 stars
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Pretty good but not complete
- By Casey on 10-29-17
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Alibaba's World
- How a Remarkable Chinese Company Is Changing the Face of Global Business
- By: Porter Erisman
- Narrated by: George Newbern
- Length: 6 hrs and 5 mins
- Unabridged
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Overall4.5 out of 5 stars 496
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Performance4.5 out of 5 stars 433
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Story4.5 out of 5 stars 434
In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook, and Twitter combined. Alibaba, now the world's largest ecommerce company, mostly escaped Western notice for over 10 years, while building a customer base larger than Amazon's and handling the bulk of ecommerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride?
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3 out of 5 stars
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Not bad
- By Daniel on 09-12-15
By: Porter Erisman
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Losing the Signal
- The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
- By: Jacquie McNish, Sean Silcoff
- Narrated by: William Hughes
- Length: 11 hrs and 29 mins
- Unabridged
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Overall4.5 out of 5 stars 872
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Performance4.5 out of 5 stars 757
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Story4.5 out of 5 stars 756
Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.
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5 out of 5 stars
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Fascinating
- By Gerardo A Dada on 09-05-15
By: Jacquie McNish, and others
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Overall4.5 out of 5 stars 306
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Performance4.5 out of 5 stars 243
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Story4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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The Filter Bubble
- What the Internet Is Hiding from You
- By: Eli Pariser
- Narrated by: Kirby Heyborne
- Length: 7 hrs and 32 mins
- Unabridged
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Overall4 out of 5 stars 309
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Performance4 out of 5 stars 255
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Story4 out of 5 stars 251
In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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5 out of 5 stars
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Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
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Trade-Off
- Why Some Things Catch On, and Others Don't
- By: Kevin Maney
- Narrated by: Dennis Holland
- Length: 6 hrs and 58 mins
- Unabridged
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Overall4 out of 5 stars 52
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Performance4 out of 5 stars 30
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Story4.5 out of 5 stars 30
In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.
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4 out of 5 stars
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No Trade-Offs for Reading Trade-Off
- By Joshua Kim on 06-10-12
By: Kevin Maney
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Friend of a Friend...
- Understanding the Hidden Networks That Can Transform Your Life and Your Career
- By: David Burkus
- Narrated by: P. J. Ochlan
- Length: 7 hrs and 53 mins
- Unabridged
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Overall4.5 out of 5 stars 132
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Performance4.5 out of 5 stars 113
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Story4.5 out of 5 stars 113
What if the best way to grow your network isn't by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that's already around you? We know that it's essential to reach out and build your network. But did you know that it's actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?
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5 out of 5 stars
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The reality of human networks - How to Navigate, Create & Use them!
- By T.Om on 11-07-18
By: David Burkus
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The Mobile Wave
- How Mobile Intelligence Will Change Everything
- By: Michael Saylor
- Narrated by: LJ Ganser
- Length: 8 hrs and 43 mins
- Unabridged
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Overall4.5 out of 5 stars 101
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Performance4.5 out of 5 stars 81
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Story4.5 out of 5 stars 80
The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.
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1 out of 5 stars
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Commonplace knowledge peppered with buzzwords
- By Amazon Customer on 10-22-13
By: Michael Saylor
What listeners say about What Stays in Vegas
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Todd B
- 07-14-19
Great Story of Data Analytics Transforming Casinos
Great read .... detailed case study on how the Casino Industry gradually accepted Data Analytic Management Tactics and applied them to its customers personal data to improve guest experience and operating effectiveness.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Yuki N. Nishimura
- 11-13-15
If you are data driven this is the book for you
If you are data driven this is the book for you. I am a 6 sigma black belt and although this book doesn't get into anything like that I really enjoyed how other companies were collecting personal data and using them. It is great for marketers in small companies whom are struggling to penetrate into untapped consumers.
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