The Transformational Consumer
Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Prime members: New to Audible?Get 2 free audiobooks during trial.
The Transformational Consumer
Buy for $21.02
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Tara-Nicholle Nelson
About this listen
The members of a massive and growing customer group are highly engaged with one subject: changing their own behavior to be healthier, wealthier, and wiser. Unlike the average consumer, these people are eager and excited to connect with businesses - if they'll help them make these very difficult changes. Nelson calls these people "transformational consumers".
This book helps leaders understand these consumers, learn the business of behavior change, and rethink their products, services, marketing, and companies to meet the demands of this hypergrowth, trillion-dollar-plus transformational consumer market. Through revealing examples and case studies, Nelson details seven shifts that businesses must make to engage transformational consumers: change what you sell, change your business model, change how you define "your customer", change your marketing, change your metrics, change how you define "the competition", and change your culture. The companies that successfully reorient to reach and engage transformational consumers will escape the problem of disengagement and will continue to thrive, no matter how many new social media channels, distracting apps, or competitors they face.
©2017 Tara-Nicholle Nelson (P)2017 Tara-Nicholle NelsonListeners also enjoyed...
-
Exactly What to Say: For Real Estate Agents
- By: Chris Smith, Jimmy Mackin, Phil M Jones
- Narrated by: Phil Jones, Chris Smith, Jimmy Mackin
- Length: 2 hrs and 14 mins
- Unabridged
-
Overall5 out of 5 stars 852
-
Performance5 out of 5 stars 695
-
Story5 out of 5 stars 689
In Exactly What to Say: For Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you. Imagine what it is going to feel like knowing exactly what to say when it matters the most.
-
5 out of 5 stars
-
excellent read for Realtors
- By phoebe on 11-17-19
By: Chris Smith, and others
-
Ninja Selling
- Subtle Skills. Big Results.
- By: Larry Kendall
- Narrated by: Larry Kendall, Brandon Arthur
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall5 out of 5 stars 1,043
-
Performance5 out of 5 stars 844
-
Story5 out of 5 stars 837
Stop selling! Start solving! In Ninja Selling, author Larry Kendall transforms the way listeners think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches listeners how to shift their approach from chasing clients to attracting clients. Listeners will learn how to stop selling and start solving by asking the right questions and listening to their clients.
-
5 out of 5 stars
-
Ready for life change?
- By The1realtor on 04-29-20
By: Larry Kendall
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 27,319
-
Performance4.5 out of 5 stars 23,211
-
Story4.5 out of 5 stars 23,064
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
2 out of 5 stars
-
Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall5 out of 5 stars 12,241
-
Performance5 out of 5 stars 10,421
-
Story5 out of 5 stars 10,350
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
The Agent's Edge
- Secret Strategies to Win Listings and Make Your Fortune Selling Real Estate
- By: Jordan Cohen, Mark Tabb - contributor, Sylvester Stallone
- Narrated by: Jordan Cohen, Eric Simon, Matt Lionetti
- Length: 5 hrs and 44 mins
- Unabridged
-
Overall4.5 out of 5 stars 92
-
Performance5 out of 5 stars 85
-
Story5 out of 5 stars 85
Jordan Cohen started out selling entry-level houses in Southern California over thirty years ago. Always working alone as an individual agent without a partner or a team, he consistently sets new sales records year after year, including 2021 where he closed over $314 million in residential real estate. In The Agent’s Edge, he teaches agents of all levels how to win listings, take advantage of every opportunity and make your fortune in the fast-paced, exciting world of real estate sales.
-
5 out of 5 stars
-
I now have the edge...the agents edge
- By BSP on 11-03-24
By: Jordan Cohen, and others
-
Pre-Suasion
- Channeling Attention for Change
- By: Robert B. Cialdini
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,944
-
Performance4.5 out of 5 stars 4,171
-
Story4.5 out of 5 stars 4,128
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
-
5 out of 5 stars
-
Clever and Useful
- By David on 01-02-17
-
Exactly What to Say: For Real Estate Agents
- By: Chris Smith, Jimmy Mackin, Phil M Jones
- Narrated by: Phil Jones, Chris Smith, Jimmy Mackin
- Length: 2 hrs and 14 mins
- Unabridged
-
Overall5 out of 5 stars 852
-
Performance5 out of 5 stars 695
-
Story5 out of 5 stars 689
In Exactly What to Say: For Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open-minded to a better way of selling, this book is for you. Imagine what it is going to feel like knowing exactly what to say when it matters the most.
-
5 out of 5 stars
-
excellent read for Realtors
- By phoebe on 11-17-19
By: Chris Smith, and others
-
Ninja Selling
- Subtle Skills. Big Results.
- By: Larry Kendall
- Narrated by: Larry Kendall, Brandon Arthur
- Length: 8 hrs and 6 mins
- Unabridged
-
Overall5 out of 5 stars 1,043
-
Performance5 out of 5 stars 844
-
Story5 out of 5 stars 837
Stop selling! Start solving! In Ninja Selling, author Larry Kendall transforms the way listeners think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches listeners how to shift their approach from chasing clients to attracting clients. Listeners will learn how to stop selling and start solving by asking the right questions and listening to their clients.
-
5 out of 5 stars
-
Ready for life change?
- By The1realtor on 04-29-20
By: Larry Kendall
-
Start with Why
- How Great Leaders Inspire Everyone to Take Action
- By: Simon Sinek
- Narrated by: Simon Sinek
- Length: 7 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 27,319
-
Performance4.5 out of 5 stars 23,211
-
Story4.5 out of 5 stars 23,064
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
-
2 out of 5 stars
-
Useless Dribble
- By Chimdi Azubuike on 03-10-18
By: Simon Sinek
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- By: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall5 out of 5 stars 12,241
-
Performance5 out of 5 stars 10,421
-
Story5 out of 5 stars 10,350
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
2 out of 5 stars
-
Have you heard of the SB7 Framework?
- By Tyson on 01-29-18
By: Donald Miller
-
The Agent's Edge
- Secret Strategies to Win Listings and Make Your Fortune Selling Real Estate
- By: Jordan Cohen, Mark Tabb - contributor, Sylvester Stallone
- Narrated by: Jordan Cohen, Eric Simon, Matt Lionetti
- Length: 5 hrs and 44 mins
- Unabridged
-
Overall4.5 out of 5 stars 92
-
Performance5 out of 5 stars 85
-
Story5 out of 5 stars 85
Jordan Cohen started out selling entry-level houses in Southern California over thirty years ago. Always working alone as an individual agent without a partner or a team, he consistently sets new sales records year after year, including 2021 where he closed over $314 million in residential real estate. In The Agent’s Edge, he teaches agents of all levels how to win listings, take advantage of every opportunity and make your fortune in the fast-paced, exciting world of real estate sales.
-
5 out of 5 stars
-
I now have the edge...the agents edge
- By BSP on 11-03-24
By: Jordan Cohen, and others
-
Pre-Suasion
- Channeling Attention for Change
- By: Robert B. Cialdini
- Narrated by: John Bedford Lloyd
- Length: 9 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,944
-
Performance4.5 out of 5 stars 4,171
-
Story4.5 out of 5 stars 4,128
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
-
5 out of 5 stars
-
Clever and Useful
- By David on 01-02-17
-
The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 36
-
Performance4.5 out of 5 stars 28
-
Story4.5 out of 5 stars 28
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
-
The Seven Basic Plots
- Why We Tell Stories
- By: Christopher Booker
- Narrated by: Liam Gerrard
- Length: 38 hrs and 58 mins
- Unabridged
-
Overall4 out of 5 stars 69
-
Performance4.5 out of 5 stars 59
-
Story4 out of 5 stars 59
This remarkable and monumental book at last provides a comprehensive answer to the age-old riddle of whether there are only a small number of "basic stories" in the world. Using a wealth of examples, from ancient myths and folk tales via the plays and novels of great literature to the popular movies and TV soap operas of today, it reveals that there are seven archetypal themes which recur throughout every kind of storytelling.
-
1 out of 5 stars
-
Save your time and money, the book is worthless
- By Kindle Customer on 08-20-20
-
Outrageous Authenticity
- You Are Your Best Sales Weapon
- By: Leigh Brown
- Narrated by: Leigh Brown
- Length: 1 hr and 16 mins
- Unabridged
-
Overall4.5 out of 5 stars 65
-
Performance4.5 out of 5 stars 54
-
Story4.5 out of 5 stars 54
Are you tired of feeling pressured to sell to everyone in the room all the time? Do you cringe when people stand away from you at cocktail parties after they find out you're in sales? If that's you, then like many other sales professionals out there, you may need to overhaul the way you think about sales.
-
3 out of 5 stars
-
Hard to listen to
- By Benjamin on 04-10-19
By: Leigh Brown
-
Leveling Up
- 12 Questions to Elevate Your Personal and Professional Development
- By: Ryan Leak
- Narrated by: Ryan Leak
- Length: 6 hrs and 36 mins
- Unabridged
-
Overall5 out of 5 stars 96
-
Performance5 out of 5 stars 83
-
Story5 out of 5 stars 81
Whether you're a leader of ten, a hundred, or many more, there's no one more important to lead than yourself. If you're not leading yourself, why would anyone else want to follow you? Ryan Leak speaks to thousands of leaders every year, and he has learned that the most successful people have taken ownership of their own development—and in order to realize your potential, you need to fully understand yourself.
-
5 out of 5 stars
-
Ryan is a master in People!!
- By amy on 03-14-23
By: Ryan Leak
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,208
-
Performance4.5 out of 5 stars 1,016
-
Story4.5 out of 5 stars 1,008
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
-
2 out of 5 stars
-
Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
-
Your One Word
- The Powerful Secret to Creating a Business and Life That Matter
- By: Evan Carmichael
- Narrated by: Evan Carmichael
- Length: 6 hrs and 16 mins
- Unabridged
-
Overall4.5 out of 5 stars 331
-
Performance4.5 out of 5 stars 288
-
Story4.5 out of 5 stars 287
In this bold and empowering guide, entrepreneur and social media sensation Evan Carmichael shares the secret to turbocharging your path to success on your own terms. With thought-provoking questions and inspiring, instructive examples, Your One Word will help you nail down your personal motto - the word that captures your purpose and passion. With this operating philosophy in hand, you will then learn how to leverage this powerful tool to create the business and future of your dreams.
-
5 out of 5 stars
-
Finished in one day! <3
- By Danijel Teofilovic on 12-08-16
By: Evan Carmichael
-
The Last Safe Investment
- Spending Now to Increase Your True Wealth Forever
- By: Bryan Franklin, Michael Ellsberg
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 85
-
Performance4.5 out of 5 stars 72
-
Story4.5 out of 5 stars 71
Michael Ellsberg and Bryan Franklin think you've been fed a lie: that if you save for decades and invest in 401(k)s, IRAs, and a home, these investments will grow steadily over decades, allowing 20 to 30 years of secure, peaceful retirement. This might have been true at some point in the last century, but it is not true any longer. If you want to get ahead and enjoy a life of prosperity, the authors argue that you must invest in the most powerful source of wealth you'll ever know: your own earning power.
-
5 out of 5 stars
-
Great Paradigm Shift For Me...
- By Brad Spencer on 07-01-16
By: Bryan Franklin, and others
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 90
-
Performance4.5 out of 5 stars 80
-
Story4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
-
Entrepreneur Revolution
- How to Develop Your Entrepreneurial Mindset and Start a Business That Works
- By: Daniel Priestley
- Narrated by: Rory Barnett
- Length: 6 hrs and 45 mins
- Unabridged
-
Overall4.5 out of 5 stars 91
-
Performance5 out of 5 stars 81
-
Story4.5 out of 5 stars 81
Technological shifts have allowed micro-businesses to compete with large corporations. Small business can now have a global footprint, can be structured in low tax environments, move products anywhere in the world, and access unprecedented levels of support. Entrepreneur Revolution means taking the initiative to do something that you love, something that you're good at, and something that will make you money. This masterclass in gaining an entrepreneurial mindset will reveal how to change the way you think, the way you network, and the way you make a living.
-
5 out of 5 stars
-
A key book of influence
- By Kraig Rasmussen on 08-30-19
By: Daniel Priestley
-
The Messy Middle
- Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture
- By: Scott Belsky
- Narrated by: Scott Belsky
- Length: 11 hrs and 3 mins
- Unabridged
-
Overall4.5 out of 5 stars 576
-
Performance4.5 out of 5 stars 492
-
Story4.5 out of 5 stars 490
Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. Broken into three sections with 100-plus insights, this no-nonsense audiobook will help you find your way through the hardest parts of any bold project or new venture.
-
2 out of 5 stars
-
It's for leaders starting with a big team.
- By KP on 12-07-18
By: Scott Belsky
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 175
-
Performance4.5 out of 5 stars 160
-
Story4.5 out of 5 stars 159
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
-
What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 57
-
Performance4.5 out of 5 stars 45
-
Story4.5 out of 5 stars 47
In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
-
5 out of 5 stars
-
Great read to kick off 2022
- By Anonymous User on 01-08-22
By: John Sanei
Related to this topic
-
The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 36
-
Performance4.5 out of 5 stars 28
-
Story4.5 out of 5 stars 28
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
-
The Last Safe Investment
- Spending Now to Increase Your True Wealth Forever
- By: Bryan Franklin, Michael Ellsberg
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 85
-
Performance4.5 out of 5 stars 72
-
Story4.5 out of 5 stars 71
Michael Ellsberg and Bryan Franklin think you've been fed a lie: that if you save for decades and invest in 401(k)s, IRAs, and a home, these investments will grow steadily over decades, allowing 20 to 30 years of secure, peaceful retirement. This might have been true at some point in the last century, but it is not true any longer. If you want to get ahead and enjoy a life of prosperity, the authors argue that you must invest in the most powerful source of wealth you'll ever know: your own earning power.
-
5 out of 5 stars
-
Great Paradigm Shift For Me...
- By Brad Spencer on 07-01-16
By: Bryan Franklin, and others
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,208
-
Performance4.5 out of 5 stars 1,016
-
Story4.5 out of 5 stars 1,008
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
-
2 out of 5 stars
-
Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 90
-
Performance4.5 out of 5 stars 80
-
Story4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 175
-
Performance4.5 out of 5 stars 160
-
Story4.5 out of 5 stars 159
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
-
What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 57
-
Performance4.5 out of 5 stars 45
-
Story4.5 out of 5 stars 47
In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
-
5 out of 5 stars
-
Great read to kick off 2022
- By Anonymous User on 01-08-22
By: John Sanei
-
The Commitment Engine
- Making Work Worth It
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
-
Overall4.5 out of 5 stars 36
-
Performance4.5 out of 5 stars 28
-
Story4.5 out of 5 stars 28
The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
By: John Jantsch
-
The Last Safe Investment
- Spending Now to Increase Your True Wealth Forever
- By: Bryan Franklin, Michael Ellsberg
- Narrated by: Tim Andres Pabon
- Length: 7 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 85
-
Performance4.5 out of 5 stars 72
-
Story4.5 out of 5 stars 71
Michael Ellsberg and Bryan Franklin think you've been fed a lie: that if you save for decades and invest in 401(k)s, IRAs, and a home, these investments will grow steadily over decades, allowing 20 to 30 years of secure, peaceful retirement. This might have been true at some point in the last century, but it is not true any longer. If you want to get ahead and enjoy a life of prosperity, the authors argue that you must invest in the most powerful source of wealth you'll ever know: your own earning power.
-
5 out of 5 stars
-
Great Paradigm Shift For Me...
- By Brad Spencer on 07-01-16
By: Bryan Franklin, and others
-
Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,208
-
Performance4.5 out of 5 stars 1,016
-
Story4.5 out of 5 stars 1,008
Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
-
2 out of 5 stars
-
Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
-
Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall4.5 out of 5 stars 90
-
Performance4.5 out of 5 stars 80
-
Story4.5 out of 5 stars 78
Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
-
5 out of 5 stars
-
A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
-
What Customers Crave
- How to Create Relevant and Memorable Experiences at Every Touchpoint
- By: Nicholas J. Webb
- Narrated by: James Foster
- Length: 7 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 175
-
Performance4.5 out of 5 stars 160
-
Story4.5 out of 5 stars 159
The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success
-
5 out of 5 stars
-
Must read if you are looking for a way to improve your business
- By Anonymous User on 05-06-20
By: Nicholas J. Webb
-
What's Your Moonshot?
- Future-Proof Yourself and Your Business in the Age of Exponential Disruption
- By: John Sanei
- Narrated by: John Sanei
- Length: 3 hrs and 53 mins
- Unabridged
-
Overall4.5 out of 5 stars 57
-
Performance4.5 out of 5 stars 45
-
Story4.5 out of 5 stars 47
In What's Your Moonshot? trend and innovation strategist John Sanei explains how to ask the bigger, bolder, more courageous questions that will help you thrive - rather than merely survive - in our exponentially changing times. With a future-focused victor mindset, Sanei decodes the mega-trends that are reshaping human behavior and the way we do business - not to mention, the way we live our lives.
-
5 out of 5 stars
-
Great read to kick off 2022
- By Anonymous User on 01-08-22
By: John Sanei
-
The New Entrepreneurz
- Changing the Way You Play Life
- By: Ronen Gafni, Simcha Gluck
- Narrated by: Simcha Gluck
- Length: 5 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 35
-
Performance4.5 out of 5 stars 32
-
Story4.5 out of 5 stars 32
The New Entrepreneurz provides a game-changing, game-based approach to molding your mind and developing a fresh entrepreneurial mentality that focuses on working smart & on collaborative winning. Advocating not for simple change, but for total transformation, this revolutionary resource provides a powerful platform to shift the paradigm for all those interested in running a smart purpose driven business.
-
5 out of 5 stars
-
A positive philosophy for life and business
- By Nigel on 03-05-15
By: Ronen Gafni, and others
-
The Method Method
- Seven Obsessions That Helped Our Scrappy Start-up Turn an Industry Upside Down
- By: Eric Ryan, Adam Lowry, Lucas Conley
- Narrated by: Sean Pratt, Eric Ryan, Adam Lowry
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall4.5 out of 5 stars 72
-
Performance4.5 out of 5 stars 64
-
Story4.5 out of 5 stars 63
An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.
-
5 out of 5 stars
-
Wow!!!!!
- By SPICELY ORGANIC SPICES on 03-19-17
By: Eric Ryan, and others
-
Uncertainty
- Turning Fear and Doubt into Fuel for Brilliance
- By: Jonathan Fields
- Narrated by: Erik Synnestvedt
- Length: 6 hrs and 23 mins
- Unabridged
-
Overall4 out of 5 stars 113
-
Performance3.5 out of 5 stars 91
-
Story4 out of 5 stars 91
Jonathan Fields knows the risks - and potential power - of uncertainty. He gave up a six-figure income as a lawyer to make $12 an hour as a personal trainer. Then, married with a three-month old baby, he signed a lease to launch a yoga center in the heart of New York City...the day before 9/11.
-
2 out of 5 stars
-
Distracting Narration
- By Mike on 01-03-12
By: Jonathan Fields
-
Peak
- How Great Companies Get Their Mojo from Maslow (Revised and Updated)
- By: Chip Conley
- Narrated by: Brian Sutherland
- Length: 10 hrs and 28 mins
- Unabridged
-
Overall4.5 out of 5 stars 71
-
Performance4.5 out of 5 stars 62
-
Story4.5 out of 5 stars 63
Peak is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once but twice. Author Chip Conley, founder and former CEO of one of the world's largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need.
-
1 out of 5 stars
-
Presentation and attention to detail matter
- By Stephen Estelle on 11-05-19
By: Chip Conley
-
Pivot
- The Only Move That Matters Is Your Next One
- By: Jenny Blake
- Narrated by: Jenny Blake
- Length: 6 hrs and 21 mins
- Unabridged
-
Overall4.5 out of 5 stars 387
-
Performance4.5 out of 5 stars 328
-
Story4.5 out of 5 stars 327
Careers are not linear, predictable ladders any longer; they are fluid trajectories. No matter our age, life stage, bank account balance, or seniority, we are all being asked to navigate career changes much more frequently than in years past. The average employee tenure in America is just four to five years, and even those roles change dramatically within that time. Our economy now demands that we create businesses and careers based on creativity, growth, and impact. In this dynamic world of work, the only move that matters is your next one.
-
3 out of 5 stars
-
Difficult in Audio Format
- By Gina L. on 01-16-17
By: Jenny Blake
-
Design a Better Business
- New Tools, Skills, and Mindset for Strategy and Innovation
- By: Patrick van der Pijl, Lisa Kay Solomon, Justin Lokitz
- Narrated by: Fleet Cooper
- Length: 6 hrs and 29 mins
- Unabridged
-
Overall4 out of 5 stars 34
-
Performance4.5 out of 5 stars 29
-
Story4.5 out of 5 stars 29
This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
-
3 out of 5 stars
-
Good for people who don't have an experience with Agile and Lean Startup
- By Jovan Vidic on 08-26-17
By: Patrick van der Pijl, and others
-
The High-Potential Leader
- How to Grow Fast, Take on New Responsibilities, and Make an Impact
- By: Ram Charan, Geri Willigan
- Narrated by: Bob Reed
- Length: 5 hrs and 48 mins
- Unabridged
-
Overall4.5 out of 5 stars 66
-
Performance4.5 out of 5 stars 56
-
Story4.5 out of 5 stars 56
Companies need high potential leaders (Hi-Pos) more than ever before to help them adapt to today's tumultuous, digitally-driven business environment. If you meet the Hi-Po criteria, you're in high demand - and this book explains how to fast-track yourself.
-
4 out of 5 stars
-
Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
- By Niel on 06-23-19
By: Ram Charan, and others
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
-
Overall4 out of 5 stars 80
-
Performance4 out of 5 stars 74
-
Story4 out of 5 stars 73
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
-
5 out of 5 stars
-
Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
-
Change Maker
- Turn Your Passion for Health and Fitness into a Powerful Purpose and a Wildly Successful Career
- By: John Berardi PhD
- Narrated by: John Berardi PhD
- Length: 7 hrs and 51 mins
- Unabridged
-
Overall5 out of 5 stars 271
-
Performance5 out of 5 stars 225
-
Story5 out of 5 stars 222
If you work as a trainer, nutritionist, functional-medicine doctor, group instructor, rehab specialist, or health coach - or you eventually want to - this step-by-step guide will help you turn your passion for health and fitness into work you find joy in, your clients into raving fans, and your career into something powerful, meaningful, and change-making.
-
5 out of 5 stars
-
A must read or listen to!
- By teddy on 12-03-19
By: John Berardi PhD
-
Shark Tank Jump Start Your Business
- How to Launch and Grow a Business from Concept to Cash
- By: Michael Parrish DuDell, Mark Cuban, Barbara Corcoran, and others
- Narrated by: Michael Parrish DuDell
- Length: 6 hrs and 5 mins
- Unabridged
-
Overall4 out of 5 stars 1,484
-
Performance4 out of 5 stars 1,270
-
Story4 out of 5 stars 1,267
From the ABC hit show Shark Tank, this book - filled with practical advice and introductions from the Sharks themselves - will be the ultimate resource for anyone thinking about starting a business or growing the one they have. Full of tips for navigating the confusing world of entrepreneurship, the book will intersperse words of wisdom with inspirational stories from the show.
-
2 out of 5 stars
-
Middle School material. Vague, no depth.
- By nate on 12-22-13
By: Michael Parrish DuDell, and others
-
Risky Is the New Safe
- By: Randy Gage
- Narrated by: Randy Gage
- Length: 4 hrs and 46 mins
- Unabridged
-
Overall4.5 out of 5 stars 129
-
Performance4.5 out of 5 stars 119
-
Story4.5 out of 5 stars 118
Risky Is the New Safe is a different kind of book for a different kind of thinking - a thought-provoking manifesto for risk takers. It will challenge you to think laterally, question premises, and be a contrarian. Disruptive technology, accelerating speed of change, and economic upheaval are changing the game. The same tired, old conventional thinking won’t get you to success today. Risky Is the New Safe will change the way you look at everything!
-
5 out of 5 stars
-
Very Enjoyable
- By Michael on 04-19-13
By: Randy Gage
-
The Innovation Secrets of Steve Jobs
- By: Carmine Gallo
- Narrated by: Sean Mangan
- Length: 8 hrs and 24 mins
- Unabridged
-
Overall4 out of 5 stars 517
-
Performance4 out of 5 stars 424
-
Story4 out of 5 stars 420
In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
-
1 out of 5 stars
-
awful
- By Thomas on 10-15-11
By: Carmine Gallo
What listeners say about The Transformational Consumer
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Jesse
- 02-13-23
Brilliant
As a small business owner, this book has transformed how I view my client’s needs today and I am now anticipating what their needs will be in the future and how I can meet them there. Highly recommend this book!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- TamVanGlorious
- 05-02-20
Powerful Guidance for Small and Large Companies
After reading, this book gives me, a new entrepreneur, with an ethical text that will guide the design and mobilization of my company. An added bonus is hearing the words spoken by the author, which adds a depth and richness to the ideas conveyed therein.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Ricardo Diaz
- 08-06-17
It transformed me
I went to Mozcom and heard her speak on stage and thought wow she has some great ideas. So after going through the audio book I was even more
Impressed with the reseatch, the steps, and how I can improve my views ofy consumers and those that work with me.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!