Design a Better Business

New Tools, Skills, and Mindset for Strategy and Innovation

By: Patrick van der Pijl, Lisa Kay Solomon, Justin Lokitz

Narrated by: Fleet Cooper

This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.

This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

Download the accompanying reference guide.©2016 John Wiley & Sons, Inc. (P)2017 Audible, Inc.

Good for people who don't have an experience with Agile and Lean Startup

If I would read this book 15 years ago I wiuld give it 5, but now I consider it just a good summary of things which are already known to me.

I would still recommend the book to the people who are starting career in product management or just thinkinking about digitalization or organizational transformation.

Great book for rethinking the venture of business

First listen without the pdf then listen with the pdf. navigating with the reader as they take one through the journey of designing and developing a great business.
I will continue to refer to this book on my journey as well as other books. but this book will help me to explore the thinking process and expand my views from th consumers point of view.

Doesn't work as an audiobook

I'm not knocking the contents of this audiobook, really. But this book requires eyeballs to get the whole picture. Normally, the pdf supplement is just a bonus bit of material that I generally ignore, but not here. It's pretty necessary. I suppose you can get both the hard and audio versions, and normally I do like doing that with business books. But beyond the introduction, I find that the visual component is necessary to make this make sense. I'll be returning this and getting a hard copy since even the kindle version doesn't look like it'll do the job that having this book in hand will.