The Restaurant Marketing Mindset
A Comprehensive Guide to Establishing Your Restaurant’s Brand, from Concept to Launch and Beyond
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Narrado por:
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Chip Klose
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De:
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Chip Klose
Acerca de esta escucha
Restaurants boast some of the highest failure rates of any industry, yet even worse is the sheer number of concepts that struggle just to break even. In The Restaurant Marketing Mindset, Chip Klose introduces a series of mindset shifts and actionable frameworks to help owners and operators finally take control of their marketing.
With more than twenty years of operational experience—plus an MBA in food marketing—Klose has the authority, experience, and track record needed to speak confidently on the subject. Each lesson stacks one on top of the other, giving the reader a step-by-step plan to attract more diners, retain those diners, and spark word of mouth with the ones who matter most.
This book is for any chef, owner, or operator who’s ever felt overwhelmed when it comes to marketing their restaurant. Each chapter is filled with powerful insights to help you build a more profitable (and sustainable) business.
©2023 Chip Klose (P)2024 Chip KloseLos oyentes también disfrutaron...
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- Narrado por: Sean Pratt
- Duración: 8 h y 13 m
- Versión completa
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General5 out of 5 stars 45
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Narración:5 out of 5 stars 40
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Historia5 out of 5 stars 40
With the horrific failure rates of restaurants, how can you ensure yours will not only survive but grow and thrive? If your restaurant sucks, it is because you suck at running it; 100 percent. Donald Burns, author of Your Restaurant Sucks has created a methodology and mindset honed from his Special Operations training in the US Air Force. As a Pararescueman, his training developed a keen sense of purposeful and fast decision making. In the military, he learned the phrase, "embrace the suck".
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5 out of 5 stars
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A must for restaurants!
- De William en 10-07-21
De: Donald Burns
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How to Rock Restaurant Management
- 5 Ingredients to Leading a Successful Team
- De: Katelyn Silva
- Narrado por: Megan Hudgins
- Duración: 1 h y 58 m
- Versión completa
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General4.5 out of 5 stars 54
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Narración:4.5 out of 5 stars 48
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Historia4.5 out of 5 stars 49
In this straightforward and tips-filled audiobook, Katelyn Silva presents her approach and strategies for not only building a team, but leading them effectively to have smoother shifts, happier guests and team members, and, ultimately, more money. How to Rock Restaurant Management will equip you with all the tools you need to build a team of all-stars that become your secret weapon to success in your management career.
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5 out of 5 stars
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Great read for any level of management
- De Hasani Jahi Washington en 05-22-24
De: Katelyn Silva
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Restaurant Success by the Numbers, Second Edition
- A Money-Guy's Guide to Opening the Next New Hot Spot
- De: Roger Fields
- Narrado por: Jonathan Yen
- Duración: 14 h y 46 m
- Versión completa
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General4.5 out of 5 stars 193
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Narración:4.5 out of 5 stars 157
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Historia4.5 out of 5 stars 155
A one-stop start-up guide from an accountant-turned-restaurateur. Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats - money-guy, restaurant owner, and restaurant consultant - Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks listeners through the logistics of opening a restaurant: concept, location, menu, staff, and, most important, profit.
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4 out of 5 stars
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Everything mentioned I learned as I ran restaurant
- De steve en 01-24-19
De: Roger Fields
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Restaurant & Bar Marketing III
- Marketers Ruin Everything
- De: Erik Shellenberger
- Narrado por: Erik Shellenberger
- Duración: 1 h y 48 m
- Versión completa
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General5 out of 5 stars 10
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Narración:5 out of 5 stars 9
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Historia5 out of 5 stars 9
Erik has been in the industry since he was 13 years old. He’s washed his fair share of dishes. What he’s really done, though, is built a successful corporate restaurant and bar marketing career with clients across the country. He’s got the answers you’ve needed. He will walk you through the ways restaurateurs fail at marketing and clearly explain how to avoid those traps. It isn’t just about the food; it’s the mindset that separates the successful from the “former owners”. Are you ready to build the successful restaurant or bar you’ve always known was attainable?
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5 out of 5 stars
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raw
- De Anonymous User en 11-01-24
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Profit First for Restaurants
- Transform Your Money-Eating Restaurant into a Cash-Making Machine
- De: Kasey Anton
- Narrado por: Kasey Anton
- Duración: 6 h y 56 m
- Versión completa
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General5 out of 5 stars 14
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Narración:5 out of 5 stars 13
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Historia4.5 out of 5 stars 13
People don’t open restaurants just because they want to start a business. People open restaurants because they are building a dream. You can create the restaurant of your dreams. You can also be profitable, pay your vendors, your staff, and yourself, and savor the joys of hospitality without stress and uncertainty.
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5 out of 5 stars
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A must read
- De melissa kindgren en 04-12-25
De: Kasey Anton
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Unreasonable Hospitality
- The Remarkable Power of Giving People More than They Expect
- De: Will Guidara
- Narrado por: Will Guidara
- Duración: 8 h y 37 m
- Versión completa
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General5 out of 5 stars 3,569
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Narración:5 out of 5 stars 3,203
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Historia5 out of 5 stars 3,203
Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality.
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5 out of 5 stars
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A Stratification What it Means to Be of Service
- De Amazon Customer en 10-31-22
De: Will Guidara
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Running a Restaurant for Dummies
- De: Michael Garvey, Heather Dismore, Andrew G. Dismore
- Narrado por: Shawn Compton
- Duración: 13 h y 18 m
- Versión completa
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General4.5 out of 5 stars 18
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Narración:4.5 out of 5 stars 15
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Historia4.5 out of 5 stars 15
Even if you don't know anything about cooking or running a business, you might still have a great idea for a restaurant - and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it get more successful, Running a Restaurant for Dummies offers unbeatable tips and advice for bringing in hungry customers. From start to finish, you'll learn everything you need to know to succeed.
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4 out of 5 stars
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DECENT OVERVIEW
- De Shane K. en 06-12-24
De: Michael Garvey, y otros
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
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General4.5 out of 5 stars 4,273
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Narración:4.5 out of 5 stars 3,609
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Historia4.5 out of 5 stars 3,563
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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Buy Back Your Time
- Get Unstuck, Reclaim Your Freedom, and Build Your Empire
- De: Dan Martell
- Narrado por: Dan Martell
- Duración: 8 h y 4 m
- Versión completa
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General5 out of 5 stars 1,058
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Narración:5 out of 5 stars 958
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Historia5 out of 5 stars 959
How you use your free time will make or break your success. The secret? It’s not about working harder or finding more time to do work. It’s about designing the freedom to engage in the high-value work that brings you energy and fulfillment. This is at the heart of the message that has made Dan Martell the world’s most popular SaaS (Software-as-a-Service) coach. Now, in his first book, Buy Back Your Time, he teaches entrepreneurs at every level how to scale their business, fast, while avoiding burnout.
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1 out of 5 stars
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… by micromanaging
- De John Bales en 02-23-23
De: Dan Martell