Restaurant & Bar Marketing II
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Restaurant & Bar Marketing II
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Narrado por:
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Erik Shellenberger
Acerca de esta escucha
Start thinking like a consumer and succeed like a pro!
Picture a room full of people all taking a test that nobody studied for. Everyone is copying off of each other’s paper, so we end up with a bunch of different versions of the wrong answer. Everyone assumes their neighbor knows more than they do, but it turns out everyone is shockingly uneducated.
This is the reality of today’s restaurant and bar “marketing expert”. In today’s visual online world, presentation and aesthetics are more important than ever. If your business’s online presence was a Tinder profile, would you score a date? Or would you continue to live through endless uneventful weekends?
Google, Yelp, and TripAdvisor are often the consumer’s first impression of your brand, especially in a tourist economy. Is your business dominating your competition, or have you not addressed your search engine ranking because you “show up” if you Google your own business? Good enough, right? Not even close. What works for your competitor’s brand could be worthless for yours.
Stop the copy/paste madness and create your own plan on your own terms!
©2019, 2020 Erik Shellenberger (P)2019, 2020 Erik ShellenbergerLos oyentes también disfrutaron...
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Historia4.5 out of 5 stars 46
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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5 out of 5 stars
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Authentic and genuine people
- De Karin Bertelsen en 06-30-20
De: Scott Stratten, y otros
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How to Win at the Sport of Business
- If I Can Do It, You Can Do It
- De: Mark Cuban
- Narrado por: Charles Constant
- Duración: 2 h y 8 m
- Versión completa
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General4.5 out of 5 stars 6,037
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Narración:4.5 out of 5 stars 5,139
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Historia4.5 out of 5 stars 5,120
Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multibillion-dollar success story.
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5 out of 5 stars
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Short and precise.
- De Mariam en 04-27-15
De: Mark Cuban
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- De: Chris Brogan, Julien Smith
- Narrado por: Chris Brogan, Julien Smith
- Duración: 6 h y 41 m
- Versión completa
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General4 out of 5 stars 58
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Narración:4 out of 5 stars 46
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Historia4 out of 5 stars 45
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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5 out of 5 stars
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Almost as good as Contagious
- De Bruce en 05-15-13
De: Chris Brogan, y otros
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Break Through the Noise
- The Nine Rules to Capture Global Attention
- De: Tim Staples, Josh Young
- Narrado por: Luis Moreno
- Duración: 7 h y 1 m
- Versión completa
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General4.5 out of 5 stars 38
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Narración:4.5 out of 5 stars 31
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Historia4.5 out of 5 stars 31
The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.
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1 out of 5 stars
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NOT A GOOD BOOK TO BE
- De FABIO HART en 05-08-22
De: Tim Staples, y otros
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Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
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General4.5 out of 5 stars 168
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Narración:4.5 out of 5 stars 107
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Historia4.5 out of 5 stars 108
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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4 out of 5 stars
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Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
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Youtility
- Why Smart Marketing Is About Help Not Hype
- De: Jay Baer
- Narrado por: Marcus Sheridan, Jay Baer
- Duración: 4 h y 51 m
- Versión completa
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General4.5 out of 5 stars 306
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Narración:4.5 out of 5 stars 243
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Historia4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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Meatball Sundae
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 51 m
- Versión completa
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General4 out of 5 stars 236
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Narración:4.5 out of 5 stars 72
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Historia4 out of 5 stars 70
New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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2 out of 5 stars
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Meatball Godin
- De Oliver Nielsen en 09-11-08
De: Seth Godin
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- De: David Newman
- Narrado por: David Newman
- Duración: 8 h y 10 m
- Versión completa
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General4 out of 5 stars 94
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Narración:4 out of 5 stars 82
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Historia4.5 out of 5 stars 81
Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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3 out of 5 stars
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GOOD Book. However...
- De ala en 08-03-14
De: David Newman
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Dotcom Secrets
- De: Russell Brunson
- Narrado por: Russell Brunson
- Duración: 6 h y 39 m
- Versión completa
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General5 out of 5 stars 1,142
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Narración:5 out of 5 stars 915
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Historia5 out of 5 stars 911
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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4 out of 5 stars
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Lots of good information BUT!
- De Verified Amazon Customer en 12-27-21
De: Russell Brunson
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High-Tech, High-Touch Customer Service
- Inspire Timeless Loyalty in the Demanding New World of Social Commerce
- De: Micah Solomon
- Narrado por: Micah Solomon, Sean Pratt
- Duración: 6 h y 7 m
- Versión completa
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General4 out of 5 stars 81
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Narración:4.5 out of 5 stars 69
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Historia4 out of 5 stars 70
In an age of Twitter, smartphones, and self-service kiosks, high-tech but still high-touch customer service is the answer. Today’s customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowerment - lashing out at those that don’t. Take heart: Old-fashioned customer service, fully retooled for today’s blistering pace and digitally connected reality, is what you need to build the kind of loyal customer base that allows you to survive - and thrive.
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5 out of 5 stars
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This is the book that cracks the code!
- De Nick Morgan en 04-30-13
De: Micah Solomon
Lo que los oyentes dicen sobre Restaurant & Bar Marketing II
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 12-01-24
Finally someone who speaks our language!
A no none sense perspective for actual restaurant owners.
I very much appreciate Eric’s humor because the restaurant biz is crazy and his approach fits the industry.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Richard B. Hadfield
- 08-17-20
Straight Up
Straight forward, no nonsense. This book gets to the point. Well worth the 5 bucks.
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Gunnboat
- 05-05-22
There is no substitute for experience.
I have to commend Erik on a really great job here. Just finished the second book and looking forward to the third on audio books. His down to earth actual life experience is more valuable than what people are being taught in school about marketing.
While this is a no-frills likely single session recording, it is well organized. This fast paste two hour book is very much like a master class. Filled with basic business and more importantly solid strategies for the industry.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Neec
- 03-10-21
Thank you for all the great info!
Great information here!! very helpful and well read. In fact I'm going to listen to it again and share with my partners!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- benjamin goldman
- 02-06-20
Good Book
I listened to both of Erik's books. Lots of good information in the first one which he elaborates on in this one. I found his narration to be very enjoyable.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Pat Townsley
- 09-21-21
Raw and Real
If you’re a seasoned veteran or just getting into this business, insightful real world and practical applications are found here.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- ZoDo-Man
- 09-17-21
High value quick read
The author makes this super simple to understand and offers high value with no BS. Straight to the point full of tips and builds off the 1st book..
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Total5 out of 5 stars
- Daniel B.
- 06-14-20
Great bar marketing book, no BS
Erik's first book was awesome and this one is no exception. Bar Marketing, no BS!
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Toro
- 07-27-20
Good and short
I will recommend this book to everyone that manage a restaurant or bar, the question is what make you different? What is what people likes? Why will people go to tour restaurant or bar?
In other words make yourself unique, be one of the kind that people will want to come back over and over
👍🏽👍🏽
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Total5 out of 5 stars
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Ejecución3 out of 5 stars
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Historia5 out of 5 stars
- Prince Riley
- 12-04-21
great information.
information was really good but the audio production quality and unpolished narration holds it back from being great
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