The Reputation Economy

How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset

By: Michael Fertik, David C. Thompson

Narrated by: Jeff Cummings

Reputation is power.

Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects.

And in the coming Reputation Economy, it's getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you - your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency.

Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley's leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects.

You will learn:

• What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results.
• How to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors.
• Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers.
• Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie's List, or your standing - as buyer or seller - on sharing economy sites like AirBnB or Uber.

©2015 Tall Tree Enterprises, LLC, and David C. Thompson. (P)2014 Brilliance Audio, all rights reserved. Recorded by arrangement with Crown Business, an imprint of the Crown Publishing Group, a division of Random House LLC.

Great book - must read

I learned a lot from this book. I recommend to anyone who doesn't know what their Credibility Rating is and wants to learn how it's impacted.

Dynamic reputation scoring is becoming palpable.

The ideas in this book are essential to know and investigate for anybody wanting to have a prosperous living in current digitally driven world. Most chapters can be developed into titles of books in near future as demand for a reputation score increases overall and need for books like this become ever more evident.

Wake Up and Smell the Data Mining

This is a great update to the authors' previous book on the same subject - Wild West 2.0.
This should be required reading for anyone who ever does any digital transaction ever. From online banking to credit card use, Netflix, email and social media, people and companies have the ability to have a data profile about you that is mind boggling.

Great For Absolute Beginners ...

Any additional comments?

This is an excellent read if you are completely uninitiated and need an absolute beginners guide to digital reputation management. Examples like: "If you're an animal lover you probably shouldn't talk about how good the veal was at your favorite restaurant last night" Made it very difficult for me to finish this book.

One view of our future.

If you want a better understanding of how the Internet and big data affect our reputations, this book is a great start.
If you're looking for detailed steps on how to manage your digital reputation then this is not the book to read . Rather it providesprovides generalities and examples of what the online world offer today and the author makes some predictions of what may come tomorrow. Overall it was an entertaining book with some nuggets of knowledge.