The Goal

A Process of Ongoing Improvement - 30th Anniversary Edition

By: Eliyahu M. Goldratt, Jeff Cox

Narrated by: uncredited

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.

©1984 Original material © 1984, Revised 1986, 1992, 2004, 2014 Goldratt1 Ltd. "Standing on the Shoulders of Giants" © 2008 Eliyahu M. Goldratt. (P)2014 (p) 2014 Goldratt1 Ltd.

the best book for an engineering company

make your company profitable and also enjoy your Family Life after reading this book. enjoy

Looking but not seeing

Major insight into what's important... The throughput well explained with kinds of disruptions and variables that every industry faces.

The way our mind is used to thinking and the way we should keeping in mind the purpose of existence the GOAL

Time relevant.

The story reminded me of our company. Lots of aha moments
Well done recording and actors. Easy to listen to

great book.

great ideas. parts were strange but this book inspired looking at my shop with new eyes.

Fantastic performance; applicable content

Where does The Goal rank among all the audiobooks you’ve listened to so far?

The performance of this story was fantastic: background noises, different character voices, etc. I forgot I was listening to a book assigned for work and really enjoyed it.

What did you like best about this story?

The concepts presented in this book are applicable to almost any field, in addition to goals you may have in your personal life. If we focus on outcomes to dictate our processes, we can achieve much more.

Which scene was your favorite?

Probably near the beginning where the main character realizes for the first time that the industry standard way of thinking is not correct. The rest of the book is based on his ability to realize his own capacity for change.

Great story, real pleasure to listen...

Great narrator. Easy to listen. Felt part of the story. Complete change in production thinking.

Fantastic for anyone wanting to understand manufacturing

Using fiction to teach theory is a fantastic concept and excellently executed in this audio book. What’s more, the non-fiction chapters at the end add even more context to the theory. Highly recommended for anyone working in manufacturing or selling into manufacturers.

“You haven’t attended an MBA program without reading this”

Very entertaining production with better ideas that fly in the face of typical, intuitive management.

Enlightening

The message and principles taught are very interesting. The story line in which they are taught make sense but the delivery of the different personalities is a little annoying.

Overall very good book.

Captivating

This audiobook is like a radio theater performance. Appropriate background noises, different voices m, etc. it all combines for a thoroughly enjoyable listening experience, while also motivating the listener to think about problem solving. Excellent buy!