The Choice Factory
25 Behavioural Biases That Influence What We Buy
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Prime members: New to Audible?Get 2 free audiobooks during trial.
The Choice Factory
Buy for $19.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Simon Cole
-
By:
-
Richard Shotton
About this listen
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn.
By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns, and his own original research.
The Choice Factory is entertaining and highly accessible with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson, and Mark Earls.
From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioral economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
©2018 Richard Shotton (P)2018 Richard ShottonListeners also enjoyed...
-
The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 4 hrs and 37 mins
- Unabridged
-
Overall4 out of 5 stars 20
-
Performance4 out of 5 stars 16
-
Story4.5 out of 5 stars 16
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
-
3 out of 5 stars
-
Where is the accompanying PDF? It is not in the audible app!
- By AmazonShopper214 on 08-31-23
By: Richard Shotton
-
Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,614
-
Performance5 out of 5 stars 1,397
-
Story4.5 out of 5 stars 1,392
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
-
5 out of 5 stars
-
One of the best books I’ve read
- By anon. on 07-23-19
By: Rory Sutherland
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,223
-
Performance4.5 out of 5 stars 1,816
-
Story4.5 out of 5 stars 1,804
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
5 out of 5 stars
-
Use the Audible Speed Feature!
- By Sand on 05-30-21
-
Decoded (2nd Edition)
- The Science Behind Why We Buy
- By: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
-
Overall4 out of 5 stars 6
-
Performance3.5 out of 5 stars 6
-
Story4.5 out of 5 stars 6
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
-
3 out of 5 stars
-
Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook
- By Sebastian Antony on 05-22-24
By: Phil P. Barden
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall5 out of 5 stars 2,972
-
Performance5 out of 5 stars 2,804
-
Story5 out of 5 stars 2,801
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall5 out of 5 stars 19,829
-
Performance5 out of 5 stars 18,360
-
Story5 out of 5 stars 18,298
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
5 out of 5 stars
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 4 hrs and 37 mins
- Unabridged
-
Overall4 out of 5 stars 20
-
Performance4 out of 5 stars 16
-
Story4.5 out of 5 stars 16
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
-
3 out of 5 stars
-
Where is the accompanying PDF? It is not in the audible app!
- By AmazonShopper214 on 08-31-23
By: Richard Shotton
-
Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,614
-
Performance5 out of 5 stars 1,397
-
Story4.5 out of 5 stars 1,392
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
-
5 out of 5 stars
-
One of the best books I’ve read
- By anon. on 07-23-19
By: Rory Sutherland
-
Influence, New and Expanded
- The Psychology of Persuasion
- By: Robert B. Cialdini
- Narrated by: Robert B. Cialdini
- Length: 20 hrs and 43 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,223
-
Performance4.5 out of 5 stars 1,816
-
Story4.5 out of 5 stars 1,804
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
-
5 out of 5 stars
-
Use the Audible Speed Feature!
- By Sand on 05-30-21
-
Decoded (2nd Edition)
- The Science Behind Why We Buy
- By: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
-
Overall4 out of 5 stars 6
-
Performance3.5 out of 5 stars 6
-
Story4.5 out of 5 stars 6
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
-
3 out of 5 stars
-
Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook
- By Sebastian Antony on 05-22-24
By: Phil P. Barden
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- By: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall5 out of 5 stars 2,972
-
Performance5 out of 5 stars 2,804
-
Story5 out of 5 stars 2,801
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
5 out of 5 stars
-
Better than $100M Offers, But Read Both in Order
- By Jonathan and Hannah on 09-13-23
By: Alex Hormozi
-
$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- By: Alex Hormozi
- Narrated by: Alexander Hormozi
- Length: 3 hrs and 48 mins
- Unabridged
-
Overall5 out of 5 stars 19,829
-
Performance5 out of 5 stars 18,360
-
Story5 out of 5 stars 18,298
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
-
5 out of 5 stars
-
Great content littered with filthy language
- By Amazon Customer on 09-29-21
By: Alex Hormozi
-
Magic Words
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 54 mins
- Unabridged
-
Overall4.5 out of 5 stars 92
-
Performance4.5 out of 5 stars 80
-
Story4.5 out of 5 stars 80
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
-
5 out of 5 stars
-
good book minus the progressive flare-up
- By H.B. on 06-06-23
By: Jonah Berger
-
Thinking, Fast and Slow
- By: Daniel Kahneman
- Narrated by: Patrick Egan
- Length: 20 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 19,557
-
Performance4.5 out of 5 stars 16,234
-
Story4.5 out of 5 stars 16,078
The guru to the gurus at last shares his knowledge with the rest of us. Nobel laureate Daniel Kahneman's seminal studies in behavioral psychology, behavioral economics, and happiness studies have influenced numerous other authors, including Steven Pinker and Malcolm Gladwell. In Thinking, Fast and Slow, Kahneman at last offers his own, first book for the general public. It is a lucid and enlightening summary of his life's work. It will change the way you think about thinking. Two systems drive the way we think and make choices, Kahneman explains....
-
3 out of 5 stars
-
Difficult Listen, but Probably a Great Read
- By Mike Kircher on 01-12-12
By: Daniel Kahneman
-
Hacking the Unconscious
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 4 hrs and 39 mins
- Original Recording
-
Overall4.5 out of 5 stars 46
-
Performance4.5 out of 5 stars 37
-
Story4.5 out of 5 stars 36
Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
-
2 out of 5 stars
-
Don't bother if you listed to Alchemy
- By Dumitrita on 09-02-23
By: Rory Sutherland
-
Everybody Lies
- Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
- By: Seth Stephens-Davidowitz, Steven Pinker - foreword
- Narrated by: Timothy Andrés Pabon
- Length: 7 hrs and 39 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,152
-
Performance4.5 out of 5 stars 5,332
-
Story4.5 out of 5 stars 5,301
By the end of on average day in the early 21st century, human beings searching the Internet will amass eight trillion gigabytes of data. This staggering amount of information - unprecedented in history - can tell us a great deal about who we are - the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than 20 years ago seemed unfathomable.
-
3 out of 5 stars
-
Leave out the politics please
- By Shane Hampson on 02-20-20
By: Seth Stephens-Davidowitz, and others
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall4.5 out of 5 stars 415
-
Performance4.5 out of 5 stars 323
-
Story4.5 out of 5 stars 321
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
5 out of 5 stars
-
The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,900
-
Performance4.5 out of 5 stars 5,824
-
Story4.5 out of 5 stars 5,787
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
4 out of 5 stars
-
A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
-
Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 7 hrs and 22 mins
- Unabridged
-
Overall4.5 out of 5 stars 12,559
-
Performance4.5 out of 5 stars 8,843
-
Story4.5 out of 5 stars 8,814
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
-
3 out of 5 stars
-
Good lessons, mediocre science?
- By William Stanger on 02-24-09
By: Dan Ariely
-
Nudge: The Final Edition
- Improving Decisions About Money, Health, and the Environment
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 11 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 934
-
Performance4.5 out of 5 stars 779
-
Story4.5 out of 5 stars 769
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.
-
2 out of 5 stars
-
Doesn’t include a Pdf of the images the book calls out
- By John O'Connell on 08-03-21
By: Richard H. Thaler, and others
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,231
-
Performance4.5 out of 5 stars 3,573
-
Story4.5 out of 5 stars 3,527
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
-
The Catalyst
- How to Change Anyone's Mind
- By: Jonah Berger
- Narrated by: Keith Nobbs, Fred Irby
- Length: 6 hrs and 46 mins
- Unabridged
-
Overall4.5 out of 5 stars 614
-
Performance5 out of 5 stars 501
-
Story4.5 out of 5 stars 499
Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing harder, or providing more information, it's about being a catalyst.
-
3 out of 5 stars
-
Was this book written to change my mind from a republican to a democrat?
- By Jack Shocklee on 10-02-20
By: Jonah Berger
-
Build
- An Unorthodox Guide to Making Things Worth Making
- By: Tony Fadell
- Narrated by: Tony Fadell, Roger Wayne
- Length: 11 hrs and 5 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,070
-
Performance5 out of 5 stars 1,748
-
Story4.5 out of 5 stars 1,746
Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
-
5 out of 5 stars
-
Best guide for start up founders, ever!!!
- By Curly Beard on 05-28-22
By: Tony Fadell
-
Blindsight
- The (Mostly) Hidden Ways Marketing Reshapes Our Brains
- By: Matt Johnson PhD, Prince Ghuman
- Narrated by: Roger Wayne
- Length: 8 hrs and 59 mins
- Unabridged
-
Overall4.5 out of 5 stars 43
-
Performance4.5 out of 5 stars 37
-
Story4.5 out of 5 stars 35
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.
-
5 out of 5 stars
-
Required Reading!
- By Amazon Customer on 08-11-20
By: Matt Johnson PhD, and others
Related to this topic
-
I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- By: Morten Münster
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 23
-
Performance4.5 out of 5 stars 22
-
Story4.5 out of 5 stars 22
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
-
5 out of 5 stars
-
Great, practical summary of behaviour design
- By Elena on 06-01-21
By: Morten Münster
-
Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 7 hrs and 22 mins
- Unabridged
-
Overall4.5 out of 5 stars 12,559
-
Performance4.5 out of 5 stars 8,843
-
Story4.5 out of 5 stars 8,814
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
-
3 out of 5 stars
-
Good lessons, mediocre science?
- By William Stanger on 02-24-09
By: Dan Ariely
-
To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,222
-
Performance4.5 out of 5 stars 3,537
-
Story4.5 out of 5 stars 3,515
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
3 out of 5 stars
-
Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
-
The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- By: Christophe Morin PhD, Patrick Renvoise
- Narrated by: Christopher Price
- Length: 10 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 73
-
Performance4.5 out of 5 stars 64
-
Story4.5 out of 5 stars 65
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
-
1 out of 5 stars
-
Not about persuasion
- By Paul Kersey on 03-12-21
By: Christophe Morin PhD, and others
-
Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 115
-
Performance4.5 out of 5 stars 102
-
Story4 out of 5 stars 101
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
-
3 out of 5 stars
-
Good book
- By Federico Alvarez on 11-21-14
By: Kurt W Mortensen
-
Fascinate
- Your 7 Triggers to Persuasion and Captivation
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 773
-
Performance4 out of 5 stars 516
-
Story4 out of 5 stars 513
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
-
5 out of 5 stars
-
Hog your Head with Fascinate!
- By Lanie Evans on 01-19-11
By: Sally Hogshead
-
I'm Afraid Debbie From Marketing Has Left for the Day
- How to Use Behavioural Design to Create Change in the Real World
- By: Morten Münster
- Narrated by: David Bateson
- Length: 9 hrs and 27 mins
- Unabridged
-
Overall4.5 out of 5 stars 23
-
Performance4.5 out of 5 stars 22
-
Story4.5 out of 5 stars 22
With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.
-
5 out of 5 stars
-
Great, practical summary of behaviour design
- By Elena on 06-01-21
By: Morten Münster
-
Predictably Irrational
- The Hidden Forces That Shape Our Decisions
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 7 hrs and 22 mins
- Unabridged
-
Overall4.5 out of 5 stars 12,559
-
Performance4.5 out of 5 stars 8,843
-
Story4.5 out of 5 stars 8,814
In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
-
3 out of 5 stars
-
Good lessons, mediocre science?
- By William Stanger on 02-24-09
By: Dan Ariely
-
To Sell Is Human
- The Surprising Truth about Moving Others
- By: Daniel H. Pink
- Narrated by: Daniel H. Pink
- Length: 6 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,222
-
Performance4.5 out of 5 stars 3,537
-
Story4.5 out of 5 stars 3,515
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others.
-
3 out of 5 stars
-
Lenghty book with a few solid tips on persuation
- By Gerardo A Dada on 01-21-13
By: Daniel H. Pink
-
The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- By: Christophe Morin PhD, Patrick Renvoise
- Narrated by: Christopher Price
- Length: 10 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 73
-
Performance4.5 out of 5 stars 64
-
Story4.5 out of 5 stars 65
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
-
1 out of 5 stars
-
Not about persuasion
- By Paul Kersey on 03-12-21
By: Christophe Morin PhD, and others
-
Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
- Unabridged
-
Overall4.5 out of 5 stars 115
-
Performance4.5 out of 5 stars 102
-
Story4 out of 5 stars 101
Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
-
3 out of 5 stars
-
Good book
- By Federico Alvarez on 11-21-14
By: Kurt W Mortensen
-
Fascinate
- Your 7 Triggers to Persuasion and Captivation
- By: Sally Hogshead
- Narrated by: Sally Hogshead
- Length: 8 hrs and 41 mins
- Unabridged
-
Overall4 out of 5 stars 773
-
Performance4 out of 5 stars 516
-
Story4 out of 5 stars 513
Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
-
5 out of 5 stars
-
Hog your Head with Fascinate!
- By Lanie Evans on 01-19-11
By: Sally Hogshead
-
The Formula
- How Algorithms Solve all our Problems…and Create More
- By: Luke Dormehl
- Narrated by: Daniel Weyman
- Length: 7 hrs and 26 mins
- Unabridged
-
Overall4 out of 5 stars 447
-
Performance4 out of 5 stars 389
-
Story4 out of 5 stars 388
A fascinating guided tour of the complex, fast-moving, and influential world of algorithms - what they are, why they’re such powerful predictors of human behavior, and where they’re headed next. Algorithms exert an extraordinary level of influence on our everyday lives - from dating websites and financial trading floors, through to online retailing and internet searches - Google's search algorithm is now a more closely guarded commercial secret than the recipe for Coca-Cola.
-
2 out of 5 stars
-
Not about algorithms. Not an original book.
- By Landon Rordam on 12-02-14
By: Luke Dormehl
-
Outnumbered
- Exploring the Algorithms That Control Our Lives
- By: David Sumpter
- Narrated by: David West
- Length: 8 hrs and 1 min
- Unabridged
-
Overall4.5 out of 5 stars 30
-
Performance4.5 out of 5 stars 25
-
Story4.5 out of 5 stars 25
Our increasing reliance on technology and the Internet has opened a window for mathematicians and data researchers to gaze through into our lives. Using the data they are constantly collecting about where we travel, where we shop, what we buy, what interests us, they can begin to predict our daily habits, and increasingly we are relinquishing our decision making to algorithms - are we giving up this up too easily?
-
4 out of 5 stars
-
A good reality check for "Cambridge Hyperbolitica"
- By Haggai Elkayam on 08-06-18
By: David Sumpter
-
Jobs to Be Done
- A Roadmap for Customer-Centered Innovation
- By: Stephen Wunker, David Farber, Jessica Wattman
- Narrated by: Tim Andres Pabon
- Length: 4 hrs and 52 mins
- Unabridged
-
Overall4 out of 5 stars 110
-
Performance4 out of 5 stars 88
-
Story4 out of 5 stars 89
Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.
-
2 out of 5 stars
-
YouTube talks are better.
- By BizTech Readings on 12-27-16
By: Stephen Wunker, and others
-
Buying In
- The Secret Dialogue Between What We Buy and Who We Are
- By: Rob Walker
- Narrated by: Robert Fass
- Length: 9 hrs and 21 mins
- Unabridged
-
Overall3.5 out of 5 stars 155
-
Performance4 out of 5 stars 56
-
Story4 out of 5 stars 53
Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
-
4 out of 5 stars
-
Lets you in on the secret...
- By Jeff on 07-06-08
By: Rob Walker
-
The Language of Trust
- By: Michael Maslansky
- Narrated by: Michael Maslansky
- Length: 7 hrs and 26 mins
- Unabridged
-
Overall4.5 out of 5 stars 67
-
Performance4.5 out of 5 stars 54
-
Story4.5 out of 5 stars 54
Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
-
5 out of 5 stars
-
Are you communicating or just talking?
- By Shawn on 11-08-10
-
Super Crunchers
- Why Thinking-by-Numbers Is the New Way to Be Smart
- By: Ian Ayres
- Narrated by: Michael Kramer
- Length: 7 hrs and 34 mins
- Unabridged
-
Overall4 out of 5 stars 849
-
Performance4.5 out of 5 stars 273
-
Story4 out of 5 stars 275
Today, number crunching affects your life in ways you might never imagine. In this lively and groundbreaking new audiobook, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers.
-
5 out of 5 stars
-
Great book on
- By Jon on 01-31-08
By: Ian Ayres
-
The Click Moment
- Seizing Opportunity in an Unpredictable World
- By: Frans Johansson
- Narrated by: Erik Synnestvedt
- Length: 7 hrs and 41 mins
- Unabridged
-
Overall4.5 out of 5 stars 63
-
Performance4.5 out of 5 stars 52
-
Story4.5 out of 5 stars 52
On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
-
5 out of 5 stars
-
Outstanding book!
- By Anilyn Karel on 08-26-24
By: Frans Johansson
-
The Upside of Irrationality
- The Unexpected Benefits of Defying Logic at Work and at Home
- By: Dan Ariely
- Narrated by: Simon Jones
- Length: 8 hrs and 18 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,667
-
Performance4.5 out of 5 stars 999
-
Story4.5 out of 5 stars 989
In his groundbreaking book Predictably Irrational, social scientist Dan Ariely revealed the multiple biases that lead us into making unwise decisions. Now, in The Upside of Irrationality, he exposes the surprising negative and positive effects irrationality can have on our lives. Focusing on our behaviors at work and in relationships, he offers new insights and eye-opening truths about what really motivates us on the job.
-
3 out of 5 stars
-
Not as good as the first
- By Stephen on 06-20-10
By: Dan Ariely
-
Sway
- The Irresistible Pull of Irrational Behavior
- By: Rom Brafman, Ori Brafman
- Narrated by: John Apicella
- Length: 4 hrs and 52 mins
- Unabridged
-
Overall4 out of 5 stars 780
-
Performance4.5 out of 5 stars 504
-
Story4 out of 5 stars 502
A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?
-
3 out of 5 stars
-
Disappointing book
- By Martin Proulx on 12-10-08
By: Rom Brafman, and others
-
The Halo Effect
- ...and the 8 Other Business Delusions That Deceive Managers
- By: Phil Rosenzweig
- Narrated by: Jim Manchester
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall4 out of 5 stars 276
-
Performance4.5 out of 5 stars 210
-
Story4 out of 5 stars 215
Much of our business thinking is shaped by delusions that distort our understanding of the real reasons for a company's performance. The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude the opposite. In fact, little may have changed.
-
5 out of 5 stars
-
slow start
- By michael on 01-03-10
By: Phil Rosenzweig
-
The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- By: Sean Ammirati, Richard Florida - foreword
- Narrated by: Fajer Al-Kaisi
- Length: 6 hrs and 57 mins
- Unabridged
-
Overall4 out of 5 stars 112
-
Performance4.5 out of 5 stars 95
-
Story4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
-
5 out of 5 stars
-
Awesome book
- By Josh on 04-29-16
By: Sean Ammirati, and others
-
Focus
- Use Different Ways of Seeing the World for Success and Influence
- By: Heidi Grant Halvorson Ph.D., E. Tory Higgins PhD
- Narrated by: Karen Saltus
- Length: 7 hrs and 20 mins
- Unabridged
-
Overall4 out of 5 stars 74
-
Performance4 out of 5 stars 61
-
Story4 out of 5 stars 60
We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.
-
1 out of 5 stars
-
Pain / Pleasure
- By Serena K. on 02-13-17
By: Heidi Grant Halvorson Ph.D., and others
People who viewed this also viewed...
-
The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 4 hrs and 37 mins
- Unabridged
-
Overall4 out of 5 stars 20
-
Performance4 out of 5 stars 16
-
Story4.5 out of 5 stars 16
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
-
3 out of 5 stars
-
Where is the accompanying PDF? It is not in the audible app!
- By AmazonShopper214 on 08-31-23
By: Richard Shotton
-
Decoded (2nd Edition)
- The Science Behind Why We Buy
- By: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
-
Overall4 out of 5 stars 6
-
Performance3.5 out of 5 stars 6
-
Story4.5 out of 5 stars 6
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
-
3 out of 5 stars
-
Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook
- By Sebastian Antony on 05-22-24
By: Phil P. Barden
-
Hacking the Unconscious
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 4 hrs and 39 mins
- Original Recording
-
Overall4.5 out of 5 stars 46
-
Performance4.5 out of 5 stars 37
-
Story4.5 out of 5 stars 36
Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
-
2 out of 5 stars
-
Don't bother if you listed to Alchemy
- By Dumitrita on 09-02-23
By: Rory Sutherland
-
Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,614
-
Performance5 out of 5 stars 1,397
-
Story4.5 out of 5 stars 1,392
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
-
5 out of 5 stars
-
One of the best books I’ve read
- By anon. on 07-23-19
By: Rory Sutherland
-
What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- By: Melina Palmer
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 30
-
Performance5 out of 5 stars 26
-
Story5 out of 5 stars 26
This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
-
5 out of 5 stars
-
Great tips and insights
- By L. Peterson on 07-31-24
By: Melina Palmer
-
The Influential Mind
- What the Brain Reveals About Our Power to Change Others
- By: Tali Sharot
- Narrated by: Xe Sands
- Length: 5 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 440
-
Performance4.5 out of 5 stars 385
-
Story4.5 out of 5 stars 383
In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others - from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts - from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control - are ineffective because they are incompatible with how people's minds operate.
-
2 out of 5 stars
-
Disappointing
- By T. Moore on 09-28-17
By: Tali Sharot
-
The Illusion of Choice
- 16½ Psychological Biases That Influence What We Buy
- By: Richard Shotton
- Narrated by: Simon Cole
- Length: 4 hrs and 37 mins
- Unabridged
-
Overall4 out of 5 stars 20
-
Performance4 out of 5 stars 16
-
Story4.5 out of 5 stars 16
Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.
-
3 out of 5 stars
-
Where is the accompanying PDF? It is not in the audible app!
- By AmazonShopper214 on 08-31-23
By: Richard Shotton
-
Decoded (2nd Edition)
- The Science Behind Why We Buy
- By: Phil P. Barden
- Narrated by: Graham Mack
- Length: 9 hrs and 52 mins
- Unabridged
-
Overall4 out of 5 stars 6
-
Performance3.5 out of 5 stars 6
-
Story4.5 out of 5 stars 6
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.
-
3 out of 5 stars
-
Great book on behavioral science, marred by lack of pdf with images referenced in Audiobook
- By Sebastian Antony on 05-22-24
By: Phil P. Barden
-
Hacking the Unconscious
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 4 hrs and 39 mins
- Original Recording
-
Overall4.5 out of 5 stars 46
-
Performance4.5 out of 5 stars 37
-
Story4.5 out of 5 stars 36
Advertising guru Rory Sutherland is a world-leading proponent of behavioural economics. In Hacking the Unconscious, he looks at how this emerging science is used by marketers to influence us and challenges us to reassess which ideas we hold dear.
-
2 out of 5 stars
-
Don't bother if you listed to Alchemy
- By Dumitrita on 09-02-23
By: Rory Sutherland
-
Alchemy
- The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- By: Rory Sutherland
- Narrated by: Rory Sutherland
- Length: 9 hrs and 38 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,614
-
Performance5 out of 5 stars 1,397
-
Story4.5 out of 5 stars 1,392
Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.
-
5 out of 5 stars
-
One of the best books I’ve read
- By anon. on 07-23-19
By: Rory Sutherland
-
What Your Customer Wants and Can’t Tell You
- Unlocking Consumer Decisions with the Science of Behavioral Economics
- By: Melina Palmer
- Narrated by: Rachel Perry
- Length: 8 hrs and 12 mins
- Unabridged
-
Overall4.5 out of 5 stars 30
-
Performance5 out of 5 stars 26
-
Story5 out of 5 stars 26
This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book.
-
5 out of 5 stars
-
Great tips and insights
- By L. Peterson on 07-31-24
By: Melina Palmer
-
The Influential Mind
- What the Brain Reveals About Our Power to Change Others
- By: Tali Sharot
- Narrated by: Xe Sands
- Length: 5 hrs and 24 mins
- Unabridged
-
Overall4.5 out of 5 stars 440
-
Performance4.5 out of 5 stars 385
-
Story4.5 out of 5 stars 383
In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others - from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts - from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control - are ineffective because they are incompatible with how people's minds operate.
-
2 out of 5 stars
-
Disappointing
- By T. Moore on 09-28-17
By: Tali Sharot
-
Selling Luxury
- Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
- By: Robin Lent, Genevieve Tour
- Narrated by: Jo Anna Perrin
- Length: 3 hrs and 12 mins
- Unabridged
-
Overall4 out of 5 stars 63
-
Performance4.5 out of 5 stars 55
-
Story4 out of 5 stars 55
Connect with affluent customers, create unique experiences through impeccable service, and close the sale.
-
4 out of 5 stars
-
Focused Too Much On Items & Not Enough On Services
- By Michelle O on 03-12-24
By: Robin Lent, and others
-
Buyology
- Truth and Lies About Why We Buy
- By: Martin Lindstrom
- Narrated by: Don Leslie
- Length: 7 hrs and 22 mins
- Unabridged
-
Overall4 out of 5 stars 755
-
Performance4.5 out of 5 stars 460
-
Story4 out of 5 stars 457
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars.
-
1 out of 5 stars
-
Very High Word to Idea Ratio
- By Pamela on 04-08-09
By: Martin Lindstrom
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall4.5 out of 5 stars 6,900
-
Performance4.5 out of 5 stars 5,824
-
Story4.5 out of 5 stars 5,787
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
4 out of 5 stars
-
A Primer on Viral & Memorable Marketing
- By Douglas C. Bates on 04-01-13
By: Jonah Berger
-
How Brands Grow
- What Marketers Don't Know
- By: Byron Sharp
- Narrated by: Daniel May
- Length: 6 hrs and 34 mins
- Unabridged
-
Overall4.5 out of 5 stars 422
-
Performance4 out of 5 stars 357
-
Story4.5 out of 5 stars 352
This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
-
1 out of 5 stars
-
WARNING: "Empirical" Slight of Hand
- By M on 03-10-18
By: Byron Sharp
-
The Social Animal
- The Hidden Sources of Love, Character, and Achievement
- By: David Brooks
- Narrated by: Arthur Morey
- Length: 16 hrs and 9 mins
- Unabridged
-
Overall4.5 out of 5 stars 1,718
-
Performance4.5 out of 5 stars 1,190
-
Story4.5 out of 5 stars 1,188
With unequaled insight and brio, David Brooks, the New York Times columnist and bestselling author of Bobos in Paradise, has long explored and explained the way we live. Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life.
-
5 out of 5 stars
-
Finally!
- By Pamela Harvey on 03-13-11
By: David Brooks
-
Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
-
Overall4.5 out of 5 stars 415
-
Performance4.5 out of 5 stars 323
-
Story4.5 out of 5 stars 321
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
-
5 out of 5 stars
-
The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
-
How to Make a Few Billion Dollars
- By: Brad Jacobs
- Narrated by: Brad Jacobs
- Length: 5 hrs and 37 mins
- Unabridged
-
Overall4.5 out of 5 stars 66
-
Performance4.5 out of 5 stars 62
-
Story4.5 out of 5 stars 62
In How to Make a Few Billion Dollars, Jacobs defines the mindset that drives his remarkable success in corporate America—and distills a lifetime of business brilliance into a tactical road map.
-
5 out of 5 stars
-
Excellent and Insightful
- By Hannah Linnell on 10-10-24
By: Brad Jacobs
-
Nudge: The Final Edition
- Improving Decisions About Money, Health, and the Environment
- By: Richard H. Thaler, Cass R. Sunstein
- Narrated by: Sean Pratt
- Length: 11 hrs and 33 mins
- Unabridged
-
Overall4.5 out of 5 stars 934
-
Performance4.5 out of 5 stars 779
-
Story4.5 out of 5 stars 769
Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.
-
2 out of 5 stars
-
Doesn’t include a Pdf of the images the book calls out
- By John O'Connell on 08-03-21
By: Richard H. Thaler, and others
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,231
-
Performance4.5 out of 5 stars 3,573
-
Story4.5 out of 5 stars 3,527
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
1 out of 5 stars
-
Series of Anecdotes Without Any Actionable Insight
- By JL on 11-19-18
By: Seth Godin
-
The 22 Immutable Laws of Marketing
- By: Al Ries, Jack Trout
- Narrated by: David Drummond
- Length: 3 hrs and 6 mins
- Unabridged
-
Overall4.5 out of 5 stars 2,087
-
Performance4.5 out of 5 stars 1,726
-
Story4.5 out of 5 stars 1,706
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.
-
4 out of 5 stars
-
Highly recommended, but could use an update.
- By T. M. Castagna on 12-01-15
By: Al Ries, and others
-
The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- By: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
-
Overall5 out of 5 stars 1,276
-
Performance4.5 out of 5 stars 1,086
-
Story5 out of 5 stars 1,072
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
-
5 out of 5 stars
-
Very insightful
- By jere on 10-26-21
By: Rob Fitzpatrick
-
Hooked: How to Build Habit-Forming Products
- By: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall4.5 out of 5 stars 4,656
-
Performance4 out of 5 stars 3,868
-
Story4.5 out of 5 stars 3,833
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
4 out of 5 stars
-
Great book, wish the narration was a little better.
- By Todays The Best Day - Dani Davis on 07-21-15
By: Nir Eyal, and others
What listeners say about The Choice Factory
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Fritz Hagedorn
- 09-10-20
Top 5 business book!
Top five business book I have ever listened to. Highly entertaining, professional and practical... and as a result, highly recommended!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Mohamed Anwar
- 01-20-20
Concise & Precise!
Loved it. the book, unlike many, could be actually been much longer but the author thankfully made a killer job in making these "best practices" ultra practical. loved how how he specified "how to use this..." throughout the book!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
1 person found this helpful
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- dc
- 01-13-19
Great Book
Really enjoyed the book. Great stories and research. Took a lot of notes! Would recommend to anyone interested in marketing.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall5 out of 5 stars
-
Performance5 out of 5 stars
-
Story5 out of 5 stars
- Dale
- 12-14-19
Great Content
This is a fantastic resource for the soloprenuer! Add this book to your library and revisit for a profitable refresher.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!