The Brand Gap
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The Brand Gap
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Narrado por:
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Marty Neumeier
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De:
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Marty Neumeier
Acerca de esta escucha
The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.
In this audiobook, you’ll learn:
- the new definition of brand
- the five essential disciplines of brand-building
- how branding is changing the dynamics of competition
- the three most powerful questions to ask about any brand
- why collaboration is the key to brand-building
- how design determines a customer’s experience
- how to test brand concepts quickly and cheaply
- the importance of managing brands from the inside
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- Narrado por: Tom Brooks
- Duración: 6 h y 10 m
- Versión completa
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General4 out of 5 stars 69
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Narración:4 out of 5 stars 52
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Historia3.5 out of 5 stars 52
Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.
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5 out of 5 stars
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Perfect for Growing a Brand
- De Julianne Aranda en 02-04-25
De: Jason P Anderson
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Blue Ocean Shift
- Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
- De: Renee Mauborgne, W. Chan Kim
- Narrado por: Christian Steiner
- Duración: 9 h y 48 m
- Versión completa
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General4 out of 5 stars 480
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Narración:4.5 out of 5 stars 417
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Historia4 out of 5 stars 416
Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy, the classic 3.6 million copy global best seller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space.
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4 out of 5 stars
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Reference PDF is in your Library
- De bshiratori en 06-15-18
De: Renee Mauborgne, y otros
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
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General4.5 out of 5 stars 4,286
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Narración:4.5 out of 5 stars 3,620
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Historia4.5 out of 5 stars 3,574
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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The Win Without Pitching Manifesto
- De: Blair Enns
- Narrado por: Shannyn Lee
- Duración: 2 h y 30 m
- Versión completa
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General5 out of 5 stars 821
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Narración:5 out of 5 stars 670
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Historia5 out of 5 stars 668
A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out 12 steps - in the form of proclamations - that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The 12 proclamations were written to inspire owners of independent creative businesses to rethink how their services are bought and sold.
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5 out of 5 stars
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Thanks, Chris Do, for this one. A game changer.
- De A. Campbell en 07-15-19
De: Blair Enns
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Building a StoryBrand 2.0
- Clarify Your Message So Customers Will Listen
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 33 m
- Versión completa
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General5 out of 5 stars 117
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Narración:5 out of 5 stars 106
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Historia5 out of 5 stars 106
In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.
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3 out of 5 stars
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It’s a book not you AI advert
- De Joshua Trimm en 03-20-25
De: Donald Miller
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Software as a Science
- Unlock Limitless Recurring Revenue Without Losing Control
- De: Dan Martell, Matt Verlaque, Johnny Page, y otros
- Narrado por: Matt Verlaque
- Duración: 9 h y 6 m
- Versión completa
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General5 out of 5 stars 29
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Narración:5 out of 5 stars 28
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Historia5 out of 5 stars 28
Every SaaS company on earth is careening towards its next revenue plateau. It’s called a Growth Ceiling—a moment in time where growth stops, and you’re losing just as many customers as you’re bringing in. It’s not an opinion—it’s just how recurring revenue businesses work.
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5 out of 5 stars
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Great Book and Great Learning tool!
- De Shane T. Miller en 06-08-25
De: Dan Martell, y otros
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Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
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General4.5 out of 5 stars 6,927
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Narración:4.5 out of 5 stars 5,847
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Historia4.5 out of 5 stars 5,810
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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4 out of 5 stars
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A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
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Start with Why (15th Anniversary Edition)
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 56 m
- Versión completa
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General4.5 out of 5 stars 19
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Narración:4.5 out of 5 stars 18
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Historia4.5 out of 5 stars 18
In 2009, Simon Sinek ignited a movement to help people find a greater sense of purpose at work and added a new word to the lexicon of business: WHY. People and companies now regularly talk about their WHY. Sinek’s videos have been seen by over a billion people around the world, including more than 65 million who’ve watched his TED Talk based on Start With Why.
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5 out of 5 stars
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Even the most successful companies can lose their way when they forget their 'Why’
- De marlene en 06-19-25
De: Simon Sinek