The Age of Influence
The Power of Influencers to Elevate Your Brand
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Narrado por:
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Stu Gray
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De:
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Neal Schaffer
Acerca de esta escucha
The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed.
We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving.
Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way.
In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to:
- Identify, approach, and engage the right influencers for their brand or product.
- Determine what resources to put behind influencer campaigns.
- Manage the business side of influencer marketing, including tools that will help measure ROI.
- Develop their brand’s social media voice to become an influencer in its own right.
This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2020 Neal Schaffer (P)2020 HarperCollins LeadershipLos oyentes también disfrutaron...
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Reseñas de la Crítica
'Neal has written the manifesto for influencer marketing. If you're trying to figure out how your business can IGNITE from the explosion of digital influencers, look no further.'
—John Lee Dumas of Entrepreneurs on Fire
'On time and on-target, The Age of Influence is the ultimate guide to the most important customer acquisition technique of the 2020s. If you don't read it, your competition will.'
—Jay Baer founder of Convince and amp; Convert and co-author of Talk Triggers
'Trust is essential for the modern marketer. Working with trusted influencers is the lever that can break open opportunity. Neal Schaffer shows you precisely how to unleash influence so you can rapidly accomplish your marketing goals,'
—Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World
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- Duración: 4 h y 51 m
- Versión completa
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General4.5 out of 5 stars 306
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Narración:4.5 out of 5 stars 243
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Historia4.5 out of 5 stars 243
Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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4 out of 5 stars
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Good Framing, Examples and Supporting Concepts
- De Adam Helweh en 10-13-13
De: Jay Baer
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- De: John Jantsch
- Narrado por: John Jantsch
- Duración: 7 h y 53 m
- Versión completa
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General4 out of 5 stars 39
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Narración:4.5 out of 5 stars 35
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Historia4 out of 5 stars 34
Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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3 out of 5 stars
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not quite for audible
- De Andrea en 05-08-16
De: John Jantsch
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The Science of Growth
- How Facebook Beat Friendster - and How Nine Other Startups Left the Rest in the Dust
- De: Sean Ammirati, Richard Florida - foreword
- Narrado por: Fajer Al-Kaisi
- Duración: 6 h y 57 m
- Versión completa
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General4 out of 5 stars 112
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Narración:4.5 out of 5 stars 95
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Historia4 out of 5 stars 95
The lean entrepreneurship movement has captivated Silicon Valley and entrepreneurs across the country. It provided an agile framework to develop the right product solution for a given target market and is now used by almost every fledgling company to do just that. The next challenge is growth - to achieve the financial returns and, more importantly, the impact they dreamed of when starting off on their adventure.
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5 out of 5 stars
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Awesome book
- De Josh en 04-29-16
De: Sean Ammirati, y otros
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- De: Geoffrey Colon
- Narrado por: Geoffrey Colon
- Duración: 6 h y 14 m
- Versión completa
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General4 out of 5 stars 81
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Narración:4 out of 5 stars 75
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Historia4 out of 5 stars 74
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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5 out of 5 stars
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Needed. Valuable. Welcome contribution.
- De Oliver Nielsen en 04-26-17
De: Geoffrey Colon
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I Will Teach You to Be Rich
- No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works (Second Edition)
- De: Ramit Sethi
- Narrado por: Ramit Sethi
- Duración: 12 h y 8 m
- Versión completa
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General4.5 out of 5 stars 9,926
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Narración:5 out of 5 stars 8,370
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Historia4.5 out of 5 stars 8,285
Buy as many lattes as you want. Spend extravagantly on the things you love. Live your rich life instead of tracking every last expense with Ramit Sethi’s simple, powerful, and effective six-week program for gaining control over your finances. This isn’t typical advice from a money expert. In this completely updated second edition, Ramit teaches you how to choose long-term investments and the right bank accounts. With his characteristic no-BS perspective, he shows how to squeeze every hidden benefit out of your credit cards.
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3 out of 5 stars
-
Repetitive - should be retitled.
- De Truth en 06-20-19
De: Ramit Sethi
![Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind] Audiolibro Por T. Harv](https://m.media-amazon.com/images/I/518pmcMK6SL._SL320_.jpg)
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Los secretos de la mente millonaria (Narración en Castellano) [Secrets of the Millionaire Mind]
- Domina el juego de la riqueza [Mastering the Inner Game of Wealth]
- De: T. Harv Eker
- Narrado por: Ivan Villanueva
- Duración: 2 h y 17 m
- Versión completa
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General5 out of 5 stars 708
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Narración:5 out of 5 stars 630
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Historia5 out of 5 stars 634
El autor estaba en bancarrota, en solo dos años y medio se convirtió en millonario y construyó una de las más grandes firmas de consultoría para el éxito. Con sus enseñanzas ha tocado la vida de millones de personas. Este audiolibro te enseña a observar como piensas. Es un reto a tus ideas que te limitan, a los razonamientos que no te apoyan y a tus acciones con respecto al dinero.
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3 out of 5 stars
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El libro está bien, pero ES VERSION RESUMIDA
- De alexnvlp en 08-24-23
De: T. Harv Eker
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The Simple Path to Wealth
- Your Road Map to Financial Independence and a Rich, Free Life
- De: JL Collins
- Narrado por: JL Collins, Peter Adeney
- Duración: 6 h y 38 m
- Versión completa
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General5 out of 5 stars 9,568
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Narración:5 out of 5 stars 8,079
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Historia5 out of 5 stars 8,013
This book grew out of a series of letters to my daughter concerning various things - mostly about money and investing - she was not yet quite ready to hear. Since money is the single most powerful tool we have for navigating this complex world we've created, understanding it is critical.
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1 out of 5 stars
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Misleading, heavily biased
- De Cody Peralta en 07-19-19
De: JL Collins
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- De: Ryan Daniel Moran
- Narrado por: Ryan Daniel Moran
- Duración: 7 h y 38 m
- Versión completa
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General5 out of 5 stars 3,906
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Narración:5 out of 5 stars 3,374
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Historia5 out of 5 stars 3,358
By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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4 out of 5 stars
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Good, but a Little Misleading
- De Chris Love en 11-28-20
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The Creature from Jekyll Island
- A Second Look at the Federal Reserve
- De: G. Edward Griffin
- Narrado por: Mark Bramhall
- Duración: 24 h y 21 m
- Versión completa
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General4.5 out of 5 stars 6,026
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Narración:5 out of 5 stars 5,314
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Historia4.5 out of 5 stars 5,311
This classic expose of the Fed has become one of the best-selling books in its category of all time. Where does money come from? Where does it go? Who makes it? The money magician's secrets are unveiled. Here is a close look at their mirrors and smoke machines, the pulleys, cogs, and wheels that create the grand illusion called money. A boring subject? Just wait. You'll be hooked in five minutes. It reads like a detective story - which it really is, but it's all true.
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1 out of 5 stars
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Lost confidence in author
- De Amazon Customer en 07-11-20
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How to Day Trade for a Living
- A Beginner's Guide to Trading Tools and Tactics, Money Management, Discipline and Trading Psychology
- De: Andrew Aziz
- Narrado por: Kevin Foley
- Duración: 6 h y 56 m
- Versión completa
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General4.5 out of 5 stars 1,351
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Narración:4.5 out of 5 stars 1,093
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Historia4.5 out of 5 stars 1,089
Very few careers can offer you the freedom, flexibility, and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. In the audiobook, I describe the fundamentals of day trading, explain how day trading is different from other styles of trading and investment, and elaborate on important trading strategies that many traders use every day.
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3 out of 5 stars
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Its a sales pitch
- De Xavier Foley en 02-08-18
De: Andrew Aziz
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The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
- De: MJ DeMarco
- Narrado por: MJ DeMarco
- Duración: 12 h y 46 m
- Versión completa
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General4.5 out of 5 stars 8,615
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Narración:4.5 out of 5 stars 7,419
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Historia4.5 out of 5 stars 7,386
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative.
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5 out of 5 stars
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Excellent!
- De Iray007 en 09-22-15
De: MJ DeMarco
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
- Versión completa
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General5 out of 5 stars 5,138
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Narración:5 out of 5 stars 4,424
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Historia5 out of 5 stars 4,369
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
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Plan Your Year Like a Millionaire
- De: Rachel Rodgers
- Narrado por: Rachel Rodgers
- Duración: 2 h
- Grabación Original
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General4.5 out of 5 stars 1,523
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Narración:4.5 out of 5 stars 1,472
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Historia4.5 out of 5 stars 1,471
Plan Like a Millionaire is part of a riveting three-part series, and it's all about elevating your game and setting goals like a seven-figure earner. In this wealth-inspiring listening journey, Rachel reveals the secrets of how to set goals, manage time wisely, build essential support systems, break free from financial constraints, and make savvy money decisions.
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3 out of 5 stars
-
Feel Good Book, only
- De Maggie en 01-06-24
De: Rachel Rodgers
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How to Outsmart the Credit Bureaus
- De: Corey P Smith
- Narrado por: Dave Wright
- Duración: 2 h y 57 m
- Versión completa
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General5 out of 5 stars 303
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Narración:4.5 out of 5 stars 246
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Historia4.5 out of 5 stars 244
This book is full of unknown information that has never been released to the public. It contains detailed information about the credit bureaus and how their database operates. Anyone who has good or bad credit should listen to this book. This book takes an inside look at the tactics that can be used for individuals seeking to get ahead in life without the use of credit repair or debt consolidation companies. If you ever wanted to know about the secrets of the credit bureaus, I stress that you listen to this book.
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5 out of 5 stars
-
helpful!!
- De Karen kennedy en 01-10-19
De: Corey P Smith
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Money. Wealth. Life Insurance.
- How the Wealthy Use Life Insurance as a Tax-Free Personal Bank to Supercharge Their Savings
- De: Jake Thompson
- Narrado por: Alan Caudle
- Duración: 1 h y 27 m
- Versión completa
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General4.5 out of 5 stars 1,379
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Narración:4.5 out of 5 stars 1,139
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Historia4.5 out of 5 stars 1,130
America's elite have been using cash value life insurance to stockpile wealth for centuries. Used correctly, it is better described as a personal bank on steroids, and a financial bunker for tough times. To be clear, this audiobook is not about the typical garbage peddled by most insurance agents. Rather, an alternative to the risky investment strategies taught by Wall Street. It details a highly efficient form of cash value life insurance designed to supercharge your savings and stockpile wealth.
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1 out of 5 stars
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what the heck was this?
- De Gladys Torres en 10-20-16
De: Jake Thompson
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The Wealth Mindset
- Understanding the Mental Path to Wealth
- De: Neville Goddard
- Narrado por: Mark Manning
- Duración: 1 h y 4 m
- Versión completa
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General4.5 out of 5 stars 1,004
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Narración:4.5 out of 5 stars 850
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Historia4.5 out of 5 stars 844
Taught by one of the great self-improvement teachers of the 20th century, The Wealth Mindset is an extraordinary guide on how to achieve success by transforming your mental attitude. Clear and provocative, this audiobook will reveal to you a fascinating new way to wealth.
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5 out of 5 stars
-
Excellent Read!
- De @larry en 11-21-16
De: Neville Goddard
-
The Most Important Thing
- Uncommon Sense for The Thoughtful Investor
- De: Howard Marks
- Narrado por: John FitzGibbon
- Duración: 7 h y 9 m
- Versión completa
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General4.5 out of 5 stars 2,335
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Narración:4.5 out of 5 stars 1,900
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Historia4.5 out of 5 stars 1,879
Howard Marks, the chairman and cofounder of Oaktree Capital Management, is renowned for his insightful assessments of market opportunity and risk. After four decades spent ascending to the top of the investment management profession, he is today sought out by the world's leading value investors, and his client memos brim with insightful commentary and a time-tested, fundamental philosophy. The Most Important Thing explains the keys to successful investment and the pitfalls that can destroy capital or ruin a career.
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5 out of 5 stars
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Five Star Book, two Star Audiobook
- De Johnny en 06-08-15
De: Howard Marks
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Dr. Aaron Berkowitz had just finished his neurology training when he was sent to Haiti on his first assignment with Partners in Health. There, he meets Janel, a 23-year-old man with the largest brain tumor Berkowitz or any of his neurosurgeon colleagues at Harvard Medical School have ever seen. Determined to live up to Partners in Health’s mission statement “to bring the benefits of modern medical science to those most in need”, Berkowitz tries to save Janel’s life by bringing him back to Boston for a 12-hour surgery.
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Good book, but needed better research
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Humanity is on the precipice of a great climate migration, and Americans will not be spared. Tens of millions of people are likely to be driven from the places they call home. Poorer communities will be left behind, while growth will surge in the cities and regions most attractive to climate refugees. America will be changed utterly.
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You Will Get Through This Night
- De: Daniel Howell
- Narrado por: Daniel Howell
- Duración: 6 h y 55 m
- Versión completa
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General5 out of 5 stars 281
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Narración:5 out of 5 stars 247
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Historia5 out of 5 stars 245
A practical guide to taking control of your mental health for today, tomorrow, and the days after, from the number one New York Times best-selling author and beloved entertainer.
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5 out of 5 stars
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Changed my life
- De RCubed en 05-20-21
De: Daniel Howell
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All In
- How Obsessive Leaders Achieve the Extraordinary
- De: Robert Bruce Shaw
- Narrado por: Mark Smeby
- Duración: 5 h y 15 m
- Versión completa
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General4.5 out of 5 stars 34
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Narración:4.5 out of 5 stars 27
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Historia4.5 out of 5 stars 27
Groundbreaking leaders share a passionate commitment to achieving their vision that borders and sometimes crosses the line into obsession. All In shows how obsession, if properly focused and managed, is both necessary and productive. Advances in any endeavor almost always depend on a small group of individuals who are completely consumed by the goal they’re pursuing. When these leaders and their teams are successful, everyone benefits from their singular focus and relentless drive.
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4 out of 5 stars
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This was a good lesson.
- De ken's Kindle en 08-08-20
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The Insider's Guide to Culture Change
- Creating a Workplace That Delivers, Grows, and Adapts
- De: Siobhan McHale
- Narrado por: Sarah Zimmerman
- Duración: 6 h y 48 m
- Versión completa
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General4.5 out of 5 stars 25
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Narración:4.5 out of 5 stars 19
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Historia4.5 out of 5 stars 19
From disengaged employees to underserved customers, business failures invariably stem from a culture problem. In The Insider’s Guide to Culture Change, acclaimed culture transformation expert and global executive Siobhan McHale shares her proven four-step process to demystifying culture transformation and starting down the path to positive change.
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5 out of 5 stars
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Fills a gap in the field of Culture Implementation
- De NEL en 11-06-20
De: Siobhan McHale
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Sentient
- How Animals Illuminate the Wonder of Our Human Senses
- De: Jackie Higgins
- Narrado por: Joan Walker
- Duración: 10 h y 43 m
- Versión completa
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General4.5 out of 5 stars 23
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Narración:4.5 out of 5 stars 20
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Historia5 out of 5 stars 20
There is a scientific revolution stirring in the field of human perception. Research has shown that the extraordinary sensory powers of our animal friends can help us better understand the same powers that lie dormant within us....
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5 out of 5 stars
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Well written, well researched, compellingly told
- De Amazon Customer en 09-14-24
De: Jackie Higgins
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The Secret Society of Success
- Stop Chasing the Spotlight and Learn to Enjoy Your Work (and Life) Again
- De: Tim Schurrer, Donald Miller
- Narrado por: Tim Schurrer
- Duración: 6 h y 22 m
- Versión completa
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General5 out of 5 stars 70
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Narración:5 out of 5 stars 59
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Historia5 out of 5 stars 59
There’s a message getting a lot of airtime these days. It says to be successful, you have to step into the spotlight, climb the ladder, become the boss, or chase whatever version of success that’s been dangled in front of you.
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5 out of 5 stars
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This book helped me reframe a career transition
- De Jeff en 06-13-22
De: Tim Schurrer, y otros
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Craigslist Confessional
- A Collection of Secrets from Anonymous Strangers
- De: Helena Dea Bala
- Narrado por: Full Cast
- Duración: 8 h y 14 m
- Versión completa
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General4 out of 5 stars 46
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Narración:4.5 out of 5 stars 36
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Historia4 out of 5 stars 36
Helena Dea Bala was an exhausted and isolated DC lobbyist, suffocating under the weight of her student loan debt, when she decided to split her lunch with a man who often panhandled near her office. They chatted effortlessly as they ate; there were no half-truths, no fear of judgment. Helena felt connected and unburdened in a way she hadn’t in years. Inspired, she posted an ad on Craigslist promising to listen, anonymously and for free, to whatever the speaker felt he or she couldn’t tell anyone else. Emails from people desperate to connect flooded her inbox, and she listened.
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2 out of 5 stars
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Depressing
- De Brett W. en 03-01-21
De: Helena Dea Bala
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Everybody Wants to Rule the World
- Surviving and Thriving in a World of Digital Giants
- De: R "Ray" Wang
- Narrado por: R "Ray" Wang
- Duración: 5 h y 44 m
- Versión completa
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General4.5 out of 5 stars 20
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Narración:4.5 out of 5 stars 16
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Historia4.5 out of 5 stars 14
Drawing on considerable original research and case studies from Wang’s acclaimed firm, Constellation Research, this groundbreaking guide reveals which kinds of companies will thrive and which will get crushed by the powerful forces now at work. Ultimately, you will understand how the business world is changing in the face of extreme competition and, most importantly, you will learn how to adapt now to stay relevant and in demand.
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5 out of 5 stars
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Honest and relevant
- De Joon Lee en 02-19-23
De: R "Ray" Wang
Lo que los oyentes dicen sobre The Age of Influence
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Jose Arroliga
- 01-11-23
Fantastic listen!
Most audiobooks are boring and many don’t offer much information not this book! I highly recommend this book to any entrepreneur, marketer, business, or influencer!
Jose Arroliga
Founder/CEO Agua Guru
www.aguaguru.com
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- LH from Philadelphia
- 08-25-20
A Comprehensive Guide to Influencer Marketing
Neal Schaffer is a leading expert on all things Social Media. In this book, he provides a comprehensive guide to Influencer Marketing that goes way beyond the surface of what most people know about this topic. Interesting, informative and valuable information. I liked the book so much that I plan to listen to it again. I highly recommend “the age of influence.”
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