Writing for Impact
8 Secrets from Science That Will Fire Up Your Readers’ Brains
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Writing for Impact
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Narrado por:
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Bill Birchard
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De:
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Bill Birchard
Acerca de esta escucha
Read by the author.
Learn the keys to energizing your writing, engaging readers, and breaking out with influence.
What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots.
Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In Writing for Impact, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader.
As a listener, you will:
- Discover the story of recent scientific research that shows how the right language rewards readers mentally, engaging them with hits of dopamine and more.
- Learn the eight time-tested writing strategies—strategies you can apply immediately—to become a better, more impactful writer and communicator.
- Learn three dozen tactics to hook readers with each strategy, tactics proven to work based on how the brain processes language and meaning.
- Find engaging writing examples to illustrate each strategy and inspire you to write with punch that keeps your audience coming back for more.
- Master the eight-part strategic framework step by step, giving yourself a methodical means to develop yourself into a writer who communicates like a pro.
Accompanying figures are included in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Bill Birchard (P)2023 HarperCollins LeadershipLos oyentes también disfrutaron...
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10xers can tackle a company’s toughest problems, improve their strongest assets, and blaze a path to success. With the rapid digitization of every conceivable product and service, the environment has transformed so fast that every organization must be equipped with these phenomenally gifted employees to keep up. Game Changer provides proven strategies on how your company can create the right environment for top talent and breakthrough success by upending traditional business practices.
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3 out of 5 stars
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Good learning material for those on traditional corporations
- De William en 10-19-20
De: Michael Solomon, y otros
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As We Speak
- How to Make Your Point and Have It Stick
- De: Peter Meyers, Shann Nix
- Narrado por: Peter Meyers
- Duración: 8 h y 14 m
- Versión completa
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General4.5 out of 5 stars 7
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Narración:5 out of 5 stars 6
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Historia5 out of 5 stars 6
A practical and empowering guide to public speaking and becoming a more effective, persuasive communicator in all areas of life. The world is full of brilliant people whose ideas are never heard. This book is designed to make sure that you’re not one of them.
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5 out of 5 stars
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Roadmap to finding your voice.
- De Claudia & Jason Ransom en 01-31-23
De: Peter Meyers, y otros
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Wake Up!
- The Powerful Guide to Changing Your Mind About What It Means to Really Live
- De: Lindsay Teague Moreno
- Narrado por: Lindsay Moreno
- Duración: 5 h y 21 m
- Versión completa
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General5 out of 5 stars 96
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Narración:5 out of 5 stars 83
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Historia5 out of 5 stars 82
Why would you settle for an ordinary life when you have an extraordinary mind? Break your good life into six bite-size pieces so you can live a successful life without regret.
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5 out of 5 stars
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outstanding
- De Amazon Customer en 08-14-24
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Language That Leads
- Communication Strategies That Inspire and Engage
- De: Kasia Wezowski, Marshall Goldsmith
- Narrado por: Jill Blackwood
- Duración: 5 h y 40 m
- Versión completa
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General5 out of 5 stars 2
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Narración:5 out of 5 stars 2
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Historia5 out of 5 stars 2
Kasia Wezowski, a leading researcher on body language and communication skills, combines her cutting-edge research with Marshall Goldsmith’s leadership development methodology in this practical and timely resource for leaders. Goldsmith believes that a leader’s job is to bring out the best in each team member and Language That Leads breaks down the ten core qualities of leadership, providing easy-to-follow implementation steps to express, observe, and project these qualities effectively through verbal and nonverbal communication.
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5 out of 5 stars
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I recommend
- De Amazon Customer en 01-30-24
De: Kasia Wezowski, y otros
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One by One by One
- Making a Small Difference Amid a Billion Problems
- De: Aaron Berkowitz
- Narrado por: Michael David Axtell
- Duración: 11 h y 9 m
- Versión completa
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General4.5 out of 5 stars 33
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Narración:4.5 out of 5 stars 27
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Historia4.5 out of 5 stars 26
Dr. Aaron Berkowitz had just finished his neurology training when he was sent to Haiti on his first assignment with Partners in Health. There, he meets Janel, a 23-year-old man with the largest brain tumor Berkowitz or any of his neurosurgeon colleagues at Harvard Medical School have ever seen. Determined to live up to Partners in Health’s mission statement “to bring the benefits of modern medical science to those most in need”, Berkowitz tries to save Janel’s life by bringing him back to Boston for a 12-hour surgery.
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5 out of 5 stars
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Excellent
- De Alan en 02-07-21
De: Aaron Berkowitz
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The Skill Code
- How to Save Human Ability in an Age of Intelligent Machines
- De: Matt Beane
- Narrado por: Joe Knezevich
- Duración: 6 h y 48 m
- Versión completa
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General4.5 out of 5 stars 7
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Narración:4.5 out of 5 stars 6
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Historia4.5 out of 5 stars 6
Think of your most valuable skill, the thing you can reliably do under pressure to deliver results. How did you learn it? Whatever your job–plumber, attorney, teacher, surgeon–decades of research show that you achieved mastery by working with someone who knew more than you did. Formal learning—school and books—gave you conceptual knowledge, but you developed your skill by working with an expert.
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5 out of 5 stars
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A crucial argument for the years ahead
- De Professional Customer en 08-01-24
De: Matt Beane
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Decoding Greatness
- How the Best in the World Reverse Engineer Success
- De: Ron Friedman
- Narrado por: Ron Friedman
- Duración: 8 h y 1 m
- Versión completa
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General4.5 out of 5 stars 279
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Narración:4.5 out of 5 stars 241
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Historia4.5 out of 5 stars 238
For generations, we’ve been taught there are two ways to succeed - either from talent or practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path - one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering.
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5 out of 5 stars
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Pattern recognition and unpacking great ideas are super powers
- De Elizabeth H. en 07-07-21
De: Ron Friedman
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The Elevated Communicator
- How to Master Your Style and Strengthen Well-Being at Work
- De: Maryanne O'Brien
- Narrado por: Lameece Issaq
- Duración: 6 h y 17 m
- Versión completa
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General4.5 out of 5 stars 20
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Narración:5 out of 5 stars 17
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Historia4.5 out of 5 stars 16
Our work lives revolve around effective communication. It is essential for cultivating trust and team collaboration, as well as strengthening our motivation and wellbeing at work. And with teams experiencing more anxiety, stress, and burnout than ever before, strong communication skills have never been more essential. The key to this clear and effective communication begins with understanding our own personal communication styles.
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5 out of 5 stars
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Elevated Communicator
- De Anonymous User en 02-07-25
De: Maryanne O'Brien
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Power, for All
- How It Really Works and Why It's Everyone's Business
- De: Julie Battilana, Tiziana Casciaro
- Narrado por: Samantha Desz
- Duración: 8 h
- Versión completa
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General4.5 out of 5 stars 27
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Narración:4.5 out of 5 stars 20
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Historia4.5 out of 5 stars 20
Power is one of the most misunderstood - and therefore vilified - concepts in our society. Many assume power is predetermined by personality or wealth, or that it’s gained by strong-arming others. You might even write it off as “dirty” and want nothing to do with it. But by staying away from power, you give it up to someone else who may not have your best interest in mind. We must understand and use our power to have impact, and pioneering researchers Julie Battilana and Tiziana Casciaro provide the playbook for doing so in Power, for All.
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5 out of 5 stars
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Outstanding!
- De Amazon Customer en 08-14-24
De: Julie Battilana, y otros
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The Empathetic Workplace
- 5 Steps to a Compassionate, Calm, and Confident Response to Trauma on the Job
- De: Katharine Manning
- Narrado por: Simona Chitescu-Weik
- Duración: 5 h y 41 m
- Versión completa
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General5 out of 5 stars 5
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Narración:5 out of 5 stars 5
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Historia5 out of 5 stars 5
This book is crucial for every manager or HR representative who shouldn’t just prepare to one day be faced with a report of a traumatic experience at work, but plan on it. This five-step method will help managers make survivors feel supported and understood. The Empathetic Workplace guides supervisors of any level through an understanding of how stories of trauma impact the brain of both the survivor and the listener, as well as the tools to handle the interaction appropriately, to help the listener, the organization, and most importantly, the survivor.
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5 out of 5 stars
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Terrific manual on how to have a more functional workplace.
- De Carey Smith Sipp en 01-09-23
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The Five-Week Leadership Challenge
- 35 Action Steps to Become the Leader You Were Meant to Be
- De: Patrick R. Leddin, Stephen M.R. Covey - foreword
- Narrado por: Patrick R Leddin
- Duración: 4 h y 54 m
- Versión completa
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General5 out of 5 stars 14
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Narración:5 out of 5 stars 11
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Historia5 out of 5 stars 11
Develop and expand your innate leadership abilities through daily exercises and challenges designed to help you grow into the leader you want to be and prepare you for the job you were made to have. A recent Harvard Business Review article outlining a study of over 17,000 leaders found that although, on average, people begin to supervise others at age 30, most do not start to receive formal leadership training until their forties.
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5 out of 5 stars
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Great daily challenges
- De Rachel G en 12-12-22
De: Patrick R. Leddin, y otros
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Derailed
- Five Lessons Learned from Catastrophic Failures of Leadership (NelsonFree)
- De: Tim Irwin
- Narrado por: Tom Parks
- Duración: 5 h y 12 m
- Versión completa
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General4 out of 5 stars 5
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Narración:5 out of 5 stars 3
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Historia4 out of 5 stars 4
Written for leaders, aspiring leaders, and anyone who makes a difference in the lives of others, author and leadership expert Tim Irwin, PhD, examines how failures of character common to even the most capable individuals—including deficits in authenticity, humility, self-management, and courage—repeatedly lead to downfall.
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4 out of 5 stars
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Profiles in Failure
- De Darren Sapp en 02-01-22
De: Tim Irwin
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Master Mentors
- 30 Transformative Insights from Our Greatest Minds
- De: Scott Jeffrey Miller
- Narrado por: Scott Miller
- Duración: 5 h y 54 m
- Versión completa
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General4 out of 5 stars 52
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Narración:4 out of 5 stars 49
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Historia4 out of 5 stars 49
Mining the best and brightest revelations from Franklin Covey’s global podcast, On Leadership with Scott Miller, Scott personally introduces you to 30 Master Mentors, featuring the single most transformative insight from each of them.
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1 out of 5 stars
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Name dropping, shallow content, false humility
- De Sandy McPherson en 09-13-21
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The Age of Influence
- The Power of Influencers to Elevate Your Brand
- De: Neal Schaffer
- Narrado por: Stu Gray
- Duración: 6 h y 36 m
- Versión completa
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General5 out of 5 stars 10
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Narración:5 out of 5 stars 7
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Historia5 out of 5 stars 7
If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.
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5 out of 5 stars
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Fantastic listen!
- De Jose Arroliga en 01-11-23
De: Neal Schaffer
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Depression, Anxiety, and Other Things We Don't Want to Talk About
- A Hopeful Christian Guide to Understanding and Discussing Mental Health
- De: Ryan Casey Waller
- Narrado por: Ryan Casey Waller
- Duración: 6 h y 46 m
- Versión completa
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General4.5 out of 5 stars 39
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Narración:5 out of 5 stars 37
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Historia4.5 out of 5 stars 37
Mental illness loves to tell lies. One of those lies is that you really should be able to manage what you're struggling with. Pastor and psychotherapist Ryan Casey Waller says no. Mental health issues are not a symptom of a spiritual failing or insufficient faith; rather, suffering is the very thing our Savior seeks to heal as he leads us toward restoration. And yet, as Waller has experienced personally, the battle can be lonely and discouraging. But it doesn't have to be.
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5 out of 5 stars
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So insightful, helpful, and comforting!
- De Stephanie Cottrill en 01-02-22
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This Is What You're Really Hungry For
- Six Simple Rules to Transform Your Relationship with Food to Become Your Healthiest Self
- De: Kim Shapira, Kaley Cuoco - foreword
- Narrado por: Kim Shapira, Erin Bennett
- Duración: 7 h y 15 m
- Versión completa
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General4.5 out of 5 stars 6
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Narración:4.5 out of 5 stars 6
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Historia4.5 out of 5 stars 6
It's time to stop restricting yourself and learn to make your relationship with food healthy—without forcing yourself to eat "healthy." Dietitian Kim Shapira has developed six simple rules that will change your relationship with food forever. In This Is What You're Really Hungry For, she breaks down the science to get your brain and your body on board, replaces fad diets that do not last with a sustainable method that encourages you to eat what you love, and empowers you to be the authority in your own body.
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3 out of 5 stars
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This book was helpful in some ways.
- De Bean en 09-08-24
De: Kim Shapira, y otros
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All In
- How Obsessive Leaders Achieve the Extraordinary
- De: Robert Bruce Shaw
- Narrado por: Mark Smeby
- Duración: 5 h y 15 m
- Versión completa
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General4.5 out of 5 stars 32
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Narración:4.5 out of 5 stars 25
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Historia4.5 out of 5 stars 25
Groundbreaking leaders share a passionate commitment to achieving their vision that borders and sometimes crosses the line into obsession. All In shows how obsession, if properly focused and managed, is both necessary and productive. Advances in any endeavor almost always depend on a small group of individuals who are completely consumed by the goal they’re pursuing. When these leaders and their teams are successful, everyone benefits from their singular focus and relentless drive.
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4 out of 5 stars
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This was a good lesson.
- De ken's Kindle en 08-08-20
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The Honest Enneagram
- Know Your Type, Own Your Challenges, Embrace Your Growth
- De: Sarajane Case
- Narrado por: Leslie Howard
- Duración: 6 h y 34 m
- Versión completa
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General5 out of 5 stars 7
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Narración:5 out of 5 stars 6
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Historia5 out of 5 stars 6
The Enneagram personality system consists of a spectrum of nine personality types. Based on the hit Instagram account, @enneagramandcoffee, this book is an introduction to the Enneagram itself, along with information about each type. With the feeling of your best friend telling you about the Enneagram and beautiful illustrations mixed in with the writing, this book is digestible and engaging for new and seasoned Enneagram fans.
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5 out of 5 stars
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Excellent and Honest with Grace
- De Amazon Customer en 07-19-24
De: Sarajane Case
Lo que los oyentes dicen sobre Writing for Impact
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Dave Puckett
- 07-03-23
Real Tips Anyone Can Use to Write Better
Interesting information that is not commonly known but makes perfect sense and is easy to put into practice.
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