
Writing for Impact
8 Secrets from Science That Will Fire Up Your Readers’ Brains
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Narrado por:
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Bill Birchard
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De:
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Bill Birchard
Acerca de esta escucha
Read by the author.
Learn the keys to energizing your writing, engaging readers, and breaking out with influence.
What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots.
Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer. In Writing for Impact, he details eight potent writing strategies, based on the latest scientific breakthroughs, to give you the power to write faster, win over more people, and earn influence as a thought leader.
As a listener, you will:
- Discover the story of recent scientific research that shows how the right language rewards readers mentally, engaging them with hits of dopamine and more.
- Learn the eight time-tested writing strategies—strategies you can apply immediately—to become a better, more impactful writer and communicator.
- Learn three dozen tactics to hook readers with each strategy, tactics proven to work based on how the brain processes language and meaning.
- Find engaging writing examples to illustrate each strategy and inspire you to write with punch that keeps your audience coming back for more.
- Master the eight-part strategic framework step by step, giving yourself a methodical means to develop yourself into a writer who communicates like a pro.
Accompanying figures are included in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Bill Birchard (P)2023 HarperCollins LeadershipLos oyentes también disfrutaron...
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Historia
Think of your most valuable skill, the thing you can reliably do under pressure to deliver results. How did you learn it? Whatever your job–plumber, attorney, teacher, surgeon–decades of research show that you achieved mastery by working with someone who knew more than you did. Formal learning—school and books—gave you conceptual knowledge, but you developed your skill by working with an expert.
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A crucial argument for the years ahead
- De Professional Customer en 08-01-24
De: Matt Beane
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Decoding Greatness
- How the Best in the World Reverse Engineer Success
- De: Ron Friedman
- Narrado por: Ron Friedman
- Duración: 8 h y 1 m
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For generations, we’ve been taught there are two ways to succeed - either from talent or practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path - one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering.
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Pattern recognition and unpacking great ideas are super powers
- De Elizabeth H. en 07-07-21
De: Ron Friedman
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The Elevated Communicator
- How to Master Your Style and Strengthen Well-Being at Work
- De: Maryanne O'Brien
- Narrado por: Lameece Issaq
- Duración: 6 h y 17 m
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Our work lives revolve around effective communication. It is essential for cultivating trust and team collaboration, as well as strengthening our motivation and wellbeing at work. And with teams experiencing more anxiety, stress, and burnout than ever before, strong communication skills have never been more essential. The key to this clear and effective communication begins with understanding our own personal communication styles.
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Elevated Communicator
- De Anonymous User en 02-07-25
De: Maryanne O'Brien
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Power, for All
- How It Really Works and Why It's Everyone's Business
- De: Julie Battilana, Tiziana Casciaro
- Narrado por: Samantha Desz
- Duración: 8 h
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Power is one of the most misunderstood - and therefore vilified - concepts in our society. Many assume power is predetermined by personality or wealth, or that it’s gained by strong-arming others. You might even write it off as “dirty” and want nothing to do with it. But by staying away from power, you give it up to someone else who may not have your best interest in mind. We must understand and use our power to have impact, and pioneering researchers Julie Battilana and Tiziana Casciaro provide the playbook for doing so in Power, for All.
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Outstanding!
- De Amazon Customer en 08-14-24
De: Julie Battilana, y otros
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The Empathetic Workplace
- 5 Steps to a Compassionate, Calm, and Confident Response to Trauma on the Job
- De: Katharine Manning
- Narrado por: Simona Chitescu-Weik
- Duración: 5 h y 41 m
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This book is crucial for every manager or HR representative who shouldn’t just prepare to one day be faced with a report of a traumatic experience at work, but plan on it. This five-step method will help managers make survivors feel supported and understood. The Empathetic Workplace guides supervisors of any level through an understanding of how stories of trauma impact the brain of both the survivor and the listener, as well as the tools to handle the interaction appropriately, to help the listener, the organization, and most importantly, the survivor.
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Terrific manual on how to have a more functional workplace.
- De Carey Smith Sipp en 01-09-23
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The Five-Week Leadership Challenge
- 35 Action Steps to Become the Leader You Were Meant to Be
- De: Patrick R. Leddin, Stephen M.R. Covey - foreword
- Narrado por: Patrick R Leddin
- Duración: 4 h y 54 m
- Versión completa
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Develop and expand your innate leadership abilities through daily exercises and challenges designed to help you grow into the leader you want to be and prepare you for the job you were made to have. A recent Harvard Business Review article outlining a study of over 17,000 leaders found that although, on average, people begin to supervise others at age 30, most do not start to receive formal leadership training until their forties.
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Great daily challenges
- De Rachel G en 12-12-22
De: Patrick R. Leddin, y otros
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Derailed
- Five Lessons Learned from Catastrophic Failures of Leadership (NelsonFree)
- De: Tim Irwin
- Narrado por: Tom Parks
- Duración: 5 h y 12 m
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Written for leaders, aspiring leaders, and anyone who makes a difference in the lives of others, author and leadership expert Tim Irwin, PhD, examines how failures of character common to even the most capable individuals—including deficits in authenticity, humility, self-management, and courage—repeatedly lead to downfall.
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Profiles in Failure
- De Darren Sapp en 02-01-22
De: Tim Irwin
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Master Mentors
- 30 Transformative Insights from Our Greatest Minds
- De: Scott Jeffrey Miller
- Narrado por: Scott Miller
- Duración: 5 h y 54 m
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Mining the best and brightest revelations from Franklin Covey’s global podcast, On Leadership with Scott Miller, Scott personally introduces you to 30 Master Mentors, featuring the single most transformative insight from each of them.
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Name dropping, shallow content, false humility
- De Sandy McPherson en 09-13-21
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The Age of Influence
- The Power of Influencers to Elevate Your Brand
- De: Neal Schaffer
- Narrado por: Stu Gray
- Duración: 6 h y 36 m
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If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.
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Fantastic listen!
- De Jose Arroliga en 01-11-23
De: Neal Schaffer
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Depression, Anxiety, and Other Things We Don't Want to Talk About
- A Hopeful Christian Guide to Understanding and Discussing Mental Health
- De: Ryan Casey Waller
- Narrado por: Ryan Casey Waller
- Duración: 6 h y 46 m
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Mental illness loves to tell lies. One of those lies is that you really should be able to manage what you're struggling with. Pastor and psychotherapist Ryan Casey Waller says no. Mental health issues are not a symptom of a spiritual failing or insufficient faith; rather, suffering is the very thing our Savior seeks to heal as he leads us toward restoration. And yet, as Waller has experienced personally, the battle can be lonely and discouraging. But it doesn't have to be.
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So insightful, helpful, and comforting!
- De Stephanie Cottrill en 01-02-22
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This Is What You're Really Hungry For
- Six Simple Rules to Transform Your Relationship with Food to Become Your Healthiest Self
- De: Kim Shapira, Kaley Cuoco - foreword
- Narrado por: Kim Shapira, Erin Bennett
- Duración: 7 h y 15 m
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It's time to stop restricting yourself and learn to make your relationship with food healthy—without forcing yourself to eat "healthy." Dietitian Kim Shapira has developed six simple rules that will change your relationship with food forever. In This Is What You're Really Hungry For, she breaks down the science to get your brain and your body on board, replaces fad diets that do not last with a sustainable method that encourages you to eat what you love, and empowers you to be the authority in your own body.
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This book was helpful in some ways.
- De Bean en 09-08-24
De: Kim Shapira, y otros
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All In
- How Obsessive Leaders Achieve the Extraordinary
- De: Robert Bruce Shaw
- Narrado por: Mark Smeby
- Duración: 5 h y 15 m
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Groundbreaking leaders share a passionate commitment to achieving their vision that borders and sometimes crosses the line into obsession. All In shows how obsession, if properly focused and managed, is both necessary and productive. Advances in any endeavor almost always depend on a small group of individuals who are completely consumed by the goal they’re pursuing. When these leaders and their teams are successful, everyone benefits from their singular focus and relentless drive.
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This was a good lesson.
- De ken's Kindle en 08-08-20
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The Honest Enneagram
- Know Your Type, Own Your Challenges, Embrace Your Growth
- De: Sarajane Case
- Narrado por: Leslie Howard
- Duración: 6 h y 34 m
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The Enneagram personality system consists of a spectrum of nine personality types. Based on the hit Instagram account, @enneagramandcoffee, this book is an introduction to the Enneagram itself, along with information about each type. With the feeling of your best friend telling you about the Enneagram and beautiful illustrations mixed in with the writing, this book is digestible and engaging for new and seasoned Enneagram fans.
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Excellent and Honest with Grace
- De Amazon Customer en 07-19-24
De: Sarajane Case
Lo que los oyentes dicen sobre Writing for Impact
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- Dave Puckett
- 07-03-23
Real Tips Anyone Can Use to Write Better
Interesting information that is not commonly known but makes perfect sense and is easy to put into practice.
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