
The Activator Advantage
What Today's Rainmakers Do Differently
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Narrado por:
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Tim Fannon
Acerca de esta escucha
There is a growing problem in the professional services industry that is often acknowledged but rarely discussed openly: clients—even long-standing ones—are much less loyal to firms and partners than they once were. This dramatic shift in client behavior has rendered traditional approaches to business development not only ineffective but counterproductive.
But top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth. Activators deeply embed business development habits into their daily workflow, aggressively leverage their internal and external networks, and proactively deliver both business and personal value to clients.
Packed with eye-opening data, counterintuitive insights, and robust case examples, The Activator Advantage provides the road map for any professional services partner or firm leader looking to chart a path to greater client engagement, internal collaboration, revenue growth, and firm profitability in the new era of client disloyalty.
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The Challenger Customer
- Selling to the Hidden Influencer Who Can Multiply Your Results
- De: Brent Adamson, Matthew Dixon, Pat Spenner, y otros
- Narrado por: Steve Kramer
- Duración: 8 h y 40 m
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The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.
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Love it, invaluable business resource!
- De Marxk Madhavan en 06-25-17
De: Brent Adamson, y otros
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The Effortless Experience
- Conquering the New Battleground for Customer Loyalty
- De: Matthew Dixon, Nick Toman, Rick DeLisi
- Narrado por: Matthew Dixon, Nick Toman, Rick DeLisi
- Duración: 6 h y 37 m
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In their acclaimed best seller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they've turned their research and analysis to a new vital business subject - customer loyalty - with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty.
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How hard is it to rename chapters ?
- De Starboard Guy en 06-01-25
De: Matthew Dixon, y otros
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Sales Pitch
- How to Craft a Story to Stand Out and Win
- De: April Dunford
- Narrado por: April Dunford
- Duración: 2 h y 57 m
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World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
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Thought provoking addition to a great book.
- De TohirT en 05-24-24
De: April Dunford
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The Challenger Sale
- Taking Control of the Customer Conversation
- De: Matthew Dixon, Brent Adamson
- Narrado por: Matthew Dixon, Brent Adamson
- Duración: 5 h y 43 m
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The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.
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Bellow average book
- De Elias Karráa en 08-11-19
De: Matthew Dixon, y otros
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Managing the Professional Service Firm
- De: David H. Maister
- Narrado por: B. J. Harrison
- Duración: 13 h y 27 m
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International expert and consultant David Maister offers a brilliant and accessible guide to every management issue at play in professional firms. Professional firms differ from other business enterprises in two distinct ways: first, they provide highly customized services and thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalized, involving the skills of individuals.
De: David H. Maister
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Sales EQ
- How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
- De: Jeb Blount, Anthony Iannarino -foreword by
- Narrado por: Jeb Blount
- Duración: 9 h y 13 m
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Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It's no wonder many companies are seeing 50 percent or more of their salespeople miss quota.
De: Jeb Blount, y otros
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Gap Selling: Getting the Customer to Yes
- How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
- De: Keenan
- Narrado por: Keenan
- Duración: 5 h y 47 m
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People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
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SPIN selling with more EQ mixed in
- De Amazon Customer en 09-28-19
De: Keenan
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Amplify
- How to Use the Power of Connection to Engage, Take Action, and Build a Better World
- De: Adam Met PhD, Heather Landy
- Narrado por: Adam Met PhD, Maxwell Frost, Jordan Cohen, y otros
- Duración: 7 h y 18 m
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From stadium acts to indie singer-songwriters, musicians have pioneered ways of sparking passion, building awareness, and catalyzing engagement. Now imagine if social movements—from the fight to protect the planet to campaigns promoting global health or LGBTQIA+ rights—had the same fervent support as your favorite artists.
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Learned so much!
- De Nate Lombardi en 06-08-25
De: Adam Met PhD, y otros
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AI-Powered Social Media Marketing 2025
- Cutting-Edge Strategies to Boost Engagement and Make Money Online with Facebook, YouTube, Instagram, X, TikTok, SEO, and More
- De: Jason P Anderson
- Narrado por: Tom Brooks
- Duración: 6 h y 10 m
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Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.
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Perfect for Growing a Brand
- De Julianne Aranda en 02-04-25
De: Jason P Anderson
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The Optimist
- De: Keach Hagey
- Narrado por: Will Damron
- Duración: 12 h y 21 m
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In The Optimist, the Wall Street Journal reporter Keach Hagey presents the most detailed account yet of Altman’s rise, from his precocious childhood in St. Louis to his first, failed startup experience; his time as legendary entrepreneur Paul Graham’s protégé and successor as head of Y Combinator, the start-up accelerator where Altman became the premier power broker in Silicon Valley; the founding of OpenAI and his recruitment of a small yet superior team; and his struggle to keep his company at the cutting edge while fending off determined rivals, including Elon Musk.
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The author is a big fan of Sam
- De Timpboy en 06-28-25
De: Keach Hagey
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The Admiral's Bookshelf
- De: Admiral James G. Stavridis USN (Ret.)
- Narrado por: Basil Sands
- Duración: 7 h y 6 m
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In The Admiral's Bookshelf, Adm. James Stavridis shares the books that facilitated his success. The Admiral's Bookshelf links twenty-five essential life lessons and leadership principles to the books that best illustrate them. Each chapter covers a single work of literature and showcases Stavridis' deft analysis of its significance and impact. The result is a rewarding and compelling volume that shows how anyone can use expansive reading to develop essential skills and values for successful leadership.
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Lean Learning
- How to Achieve More by Learning Less
- De: Pat Flynn
- Narrado por: Pat Flynn
- Duración: 5 h y 28 m
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In today’s fast-moving world, the difference between success and failure is not in what you know but in what you do with what you know. Lean Learning equips you with the tools to do just that, propelling you towards your goals with greater efficiency, purpose, and results. Pat Flynn, a seasoned and serial entrepreneur and business mentor to millions, draws on his own experiences and of those who have successfully implemented his techniques. Lean Learning isn’t just about absorbing information efficiently—it’s about reshaping your approach to knowledge altogether.
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Beyond honored to be mentioned!
- De Raven Pontiac Media en 06-08-25
De: Pat Flynn
Must Read for Seller/Doer
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