Tattoos, Not Brands

An Entrepreneur's Guide to Smart Marketing and Business Building

By: Clint White

Narrated by: Mike Bratton

“…illuminates one of the most misunderstood aspects of launching a company and should allow countless entrepreneurs to sleep better at night.” (Scott Stedman, serial entrepreneur and author of Mouse, A Novel [Greenleaf Book Group])

Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don’t have a brand.

Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren’t brands. They are tattoos.

Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove–inevitably–unsuccessful.

Drawing upon research, psychology, and decades of experience, Tattoos, Not Brands: An Entrepreneur’s Guide to Smart Marketing and Business Building offers an innovative approach to marketing. It includes simple steps to prepare for success and identify the approach to marketing that will best work for you and your vision.

Each chapter concludes with a few simple questions or exercises to help you discover the right tattoo for your business.

In Tattoos, Not Brands, you’ll learn:

• The tried-and-true foundational basics of marketing and how to make them work for your unique business or endeavor
• How to identify your tattoo type and how to achieve authenticity with your customers and clients
• How to show off your tattoo and bring it to market–successfully

©2022 Clint White (P)2022 Clint White

Critic reviews

“A must-listen for anyone who is looking to grow a business, organization, or movement. Full of smart practical guidance that reverberates universally—from luxury goods to social impact and everything in between.” (Avenue Magazine)

Spectacular

This is great for anyone starting or wanting to grow their business. It gives you an insight into how and why creating a unique stance in your mission and message are vitally important in today’s economy. Great read!

Provocative marketing guide

As an introductory marketing text for small businesses, this is a very worthwhile read. Even for someone reasonably well-versed, the author breathes life into well-worn frameworks and offers meaningful new examples. The tattoo vs. brand metaphor is both creative and provocative. Imagining your business persona as a tattoo is a natural way of putting you squarely in the frame of your customer. It's helpful in a way that "brand" is not. The stories of old campaigns that completely reframed messaging in the arts were terrific. To top it off, the prose is well composed. I confidently recommend this book.

Excellent!!

A great listen and look inside the mind of an expert marketer. Check it out.

Master Course in marketing and business building

Building businesses that are not yet household names requires a back to basics approach and this short, to the point walk through provides it. Full of practical examples from challenging-to-sell situations, you will walk away with tools to apply them to your specific situation. After all you are not a brand, and that’s a really good thing…