Bigger Than This: How to Turn Any Venture into an Admired Brand

De: Fabian Geyrhalter

Narrado por: Fabian Geyrhalter

What do brands like Planet Fitness, Everlane, and Bombas all have in common? They're capturing peoples' emotions and winning customers' hearts. And they are based on commodity products or services.

Following the success of his best-selling book, How to Launch a Brand, acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today's new world of brand creation. Bigger Than This challenges companies - from startups to Fortune 100s - to (re)discover their spark and connect with today's consumers on a deeper level.

In Bigger Than This, Geyrhalter analyzes brands that are based on commodity products - watches, socks, shoes, fish - yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace eight simple traits these brands showcase and offers specific, actionable commandments that any brand can implement - story, belief, cause, heritage, delight, transparency, solidarity, and individuality. Instead of playing "dress-up" he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.

Delightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing books.

©2018 Fabian Geyrhalter (P)2018 Fabian Geyrhalter

Reseñas de la Crítica

"In Bigger Than This, Fabian Geyrhalter offers a set of ideas and a collection of case studies to help you create long-lasting value in head-spinning times. Don't just [listen to] this book...put it to work inside your company and in your career." (William C. Taylor, Co-Founder, Fast Company, and author of Simply Brilliant)

“This book, without a doubt, will create better companies in the years to come.” (Jonah Berger, Wharton Professor and best-selling author of Contagious and Invisible Influence)

"Bigger Than This will, within the first few pages, make it clear why the author is such a branding and marketing guru. If you're interested in starting, or taking your existing business to the next level, I'm absolutely certain that Bigger Than This is the very best place to start." (Jamie Michele, Reader’s Favorite)

"Bigger Than This has just the right mix of big ideas and practical examples. Fabian Geyrhalter’s book does a superb job of illuminating modern-day branding...." (Barry Silverstein, Foreword Reviews)

"I highly recommend Bigger Than This. Funny, direct, honest, packed with insights, stories and great tips. Concise and clever...." (Andy Milligan, author of Bold: How to Be Brave in Business and Win)

"The author's genuine enthusiasm for this topic is infectious. ...you're likely to find yourself referencing it again and again." (David Glaze, Creative Director, Amazon)

"Essential reading for any entrepreneur who wants their brand to be more empathetic." (Heather McGough, Co-Founder, Lean Startup Co.)

“5 out of 5.” (Clarion)

"Refreshingly clear and devoid of jargon, Bigger Than This is full of case studies, insights, and analysis that explore the best ways in which to turn a business into a brand." (Brittany Golob, Editor, Transform Magazine)

"If you are a business owner, this is an important book." (Dr. Alex Mehr, CEO & Co-Founder, Mentorbox)

Outstanding Insights, Great Examples

I just finished listening to Bigger Than This, and found it to offer a variety of immediately useful insights I have already started to apply in my own business. The examples provided were accessible and helpful. Along with Building a Storybrand, these are my two favorite books on thinking about your brand promise and communicating authentically.

Concise and Pragmatic

Absolutely loved this book! It was succinctly presented and made so easy to retain. I highly recommend this book for anyone at any stage of their brand or process.

LOVED IT

Liters no fluff in this book, straight to the point, with actionable steps. Going to reread it again and again to absorb it all.

A modern brush up

As a brand consultant, this book is good, quick brush up for pillars to look for when developing a brand strategy. However, defining these pillars is going to be a little more difficult for those not in the field — that process is not detailed in this book. Leads me to believe that perhaps the book is written for designers and branding professionals.

Actionable advice for startups and brand managers

If you could sum up Bigger Than This: How to Turn Any Venture into an Admired Brand in three words, what would they be?

Informative, entertaining and eye-opening.

What did you like best about this story?

This book is a valuable and easy-to-read summation of many of the ways modern organizations distinguish themselves through authentic connections to their customers, not just old-fashioned marketing hype.

Which scene was your favorite?

I enjoyed the behind-the-curtain look at several iconic brands that are making waves for their honest approach to marketing.

Any additional comments?

This audiobook has already provided me with some fresh ideas and new perspectives that have enhanced my work as a digital marketer.

Great tool to have

This is a really great book for people that want to make their brand sticky. It talks about how you don't need to have the next big thing in tech or innovation to be a successful brand. This book lays out how anyone can build a powerful brand without all the bell and whistles. So necessary and relevant in today's market.

A top 3 book on my shelf

I loved this book. It has helped me build my brand so it is spacial. I know it’s soul and I have now the clarity to write about it’s meaning that is just as clear to others.
Not only for brand strategies, but for any business owner.

interesting but incomplete

expected a little more substance and takeaways from the book. would have preferred a narration by native speaker too