Branding Basics for Small Business, 2nd Edition

How to Create an Irresistible Brand on Any Budget

De: Maria Ross

Narrado por: Maria Ross

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and nonprofits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time- and resource-strapped organizations learn from them?

The secret is starting with a strong brand strategy, which goes far beyond a logo. Brand is your core promise, personality, and reason for being. Effective branding is not about how much money you spend but how clearly and consistently you communicate the right message through everything you do. This book reveals a simple 10-question process to build a strong brand strategy and bring it to life so you can:

• Generate buzz and loyalty with the right customers, clients, or donors
• Make smarter, more cost-effective marketing decisions
• Stand out from the crowd and grow your business

©2014 NorLights Press (P)2017 Spoken Word Inc

awesome

i had no experience with branding and this book educated me in a clear example full process. phenomenal

best straightforward book to create a true brand

you can easily finish the brand strategy document after reading this short yet useful book

wow!

She demonstrated her excellence in the field by writing, performing and delivering a compelling story. Anyone involved in a business from employee to owners will benefit from this book. I will apply, re-read and go to her website.

Excellent and comprehensive presentation

I'm working on starting a small, home based business to augment my full time career and wanted a book to help me work through the, sometimes esoteric concept of branding. Maria Ross presents a set of rules and instructions in an all at once succinct and yet comprehensive way that gives you a full understanding of the concepts. I'll buy the hard copy and use it as a physical reference and I cant think of a better compliment. For the record, I dont know the author.

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Easy, practical read

Very practical and easy to implement. Was able to finish it in one day but I plan to listen to it a few times to get it engrained.

Start Here!

This book does a great job at covering the basics of branding.

I would recommend this to anyone with limited knowledge of the subject looking for a good starting point.

This audiobook gives great examples from real business that are helpful.

Wow great insights for someone just starting!

She provided lots of great, diverse examples to show how upfront work on branding can really pay off. Worth the listen, especially if just starting a business!

thank you!!

I am a ceramic artist with my hopes riding on my small business. This book has given me courage to market myself and my business in a heartfelt way that doesn't force me to become a different person to sell my work. thank you :)

Totally relevant.

This book was exactly what I needed to read to find a direction in marketing my two small businesses. Oftentimes knowing what to say and being able to craft how to become a daunting task for business owners who are getting their feet wet. Branding Basics serves as a knowledge friend in keeping a checklist for you and holding you accountable to the things that you need to get done for marketing purposes. Tips in the book help me by making me aware of the relevant questions I needed to ask myself about my business. The case studies were extremely helpful in seeing successful companies do the same. So few times am I truly happy with purchases I make in business related books, but this is a gem! The content, production, and narration make is a must have.