Stop or Go!
25 Critical Factors Every Consumer Packaged Goods Founder Must Learn, Research and Analyze before Deciding to Invest in Their Dream Product Concept
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Narrated by:
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Doug Pick
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By:
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Doug Pick
About this listen
FROM THE FOUNDER THAT SOLD 500 MILLION EAR PLUGS THROUGH THE NATIONS BIGGEST RETAILERS COMES A BOOK THAT EVERY ASPIRING CONSUMER PACKAGED GOODS FOUNDER MUST LISTEN TI.
Have you created an idea for a consumer packaged goods (CPG) concept you believe could be a winner at your favorite national retailer, through Amazon.com or on your own website but don't know where to start? If so, STOP OR GO! and its 25 CRITICAL FACTORS will guide you through a universally applicable curriculum to support researching, analyzing and executing a CPG Viability Study. Each critical factor is enhanced by Doug Pick's real world experiences as the founder and CEO of the HEAROS ear plug enterprise. When finished, you'll be able to prudently determine if your product idea makes sense to invest your time and money in (GO!) or pass on completely (STOP!).
ABOUT DOUG PICK
With just $15,000 in savings and no CPG experience, Doug Pick founded the HEAROS ear plug brand. Over the course of 26 years, Doug served as the company's driving force forging relationships with most major food, drug, mass and online retailers to build a loyal global distribution network and sell over 500 million ear plugs. Other career highlights include creating two nationally leading ear plug brands, building a state of the art manufacturing, assembly and logistics facility in Mexico, being recognized as a pioneering CPG leader by the national media and successfully exiting his company to a multi-billion-dollar private equity group.
©2024 Doug Pick (P)2024 Doug PickRelated to this topic
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What listeners say about Stop or Go!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Isaac Wostrel-Rubin
- 06-20-24
Keys to the CPG castle
Doug expertly lays out how to complete a viability study for a consumer packaged goods venture from his experience selling 500 million ear plugs with Hearos. If you are going on your own CPG hero’s journey, you have to hear Doug’s Hearos Journey!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Marc
- 05-27-24
I LEARNED WHAT I DIDN'T KNOW ABOUT CPG!
This book is literally a step-by-step users manual on starting your CPG business. I've read many business books and "how to's" but this one stands out with it's clear definition of each critical factor followed up by a real-life example from the author's 30+ years of experience in the Consumer Packaged Goods industry. This book will save entrepreneurs real money and their even more precious time by helping them gain an objective view of their idea or product. Take the emotional guesswork out and follow a clear path to help you successfully launch your business or just as important, pivot in a different direction knowing you made the best decision based upon a comprehensive evaluation process.
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