Say What They Can't Unhear
The 9 Principles of Lasting Change
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Say What They Can't Unhear
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Narrated by:
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Tamsen Webster
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Tom Webster
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By:
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Tamsen Webster
About this listen
Change isn’t an easy sell. And, in business, pivoting in a new direction requires teams to work together cooperatively. While a half-hearted agreement to adopt a common goal may get you short-term momentum, if you want to initiate lasting change that creates sustained action, you need to give your audience a reason to believe. You need, as the title of this book suggests, to say what they can’t unhear.
From renowned strategist, author, and speaker Tamsen Webster comes this compact and actionable guide that will get you thinking differently about where change comes from and how to initiate it. By introducing and exploring nine “persuasion proverbs,” Webster highlights the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion. The outlined concepts are easy to remember, simple to implement, and will give you the tools to transform any audience of lukewarm prospects into passionate believers.
If you’re looking to spark change in your audience in a way that has them excited and motivated, that pushes them beyond temporary action, and that makes them feel empowered instead of manipulated, then Say What They Can’t Unhear is the resource you need in your back pocket.
Tamsen Webster is also the author of Find Your Red Thread.
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Story5 out of 5 stars 5
Sell and Price Like the Expert You Are Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you. Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it.
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5 out of 5 stars
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Sample conversations are truly helpful.
- By JSBA on 02-28-25
By: Blair Enns
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Write a Must-Read
- Craft a Book That Changes Lives—Including Your Own
- By: A. J. Harper
- Narrated by: A. J. Harper
- Length: 8 hrs and 8 mins
- Unabridged
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Overall5 out of 5 stars 34
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Performance5 out of 5 stars 29
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Story5 out of 5 stars 29
You want to write a nonfiction book that matters. Book readers love and rave about a book they underline, dog-ear, and highlight. How do you do that, when you’ve never written a book like that before, when you aren’t sure what content to include in a nonfiction book, or how to organize it? And when you’re not sure if your idea is worth pursuing in the first place? At the heart of the answers to all these questions is a craft created by A. J. Harper, ghostwriter and editor for some of the foremost thought leaders of our time.
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5 out of 5 stars
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Excellent Information
- By Kimberly Gasuras on 01-11-25
By: A. J. Harper
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The Obvious Choice
- Timeless Lessons on Success, Profit, and Finding Your Way
- By: Jonathan Goodman
- Narrated by: Chris Ciulla
- Length: 6 hrs and 15 mins
- Unabridged
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Overall4.5 out of 5 stars 14
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Performance4.5 out of 5 stars 14
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Story4.5 out of 5 stars 14
No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms. Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers.
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5 out of 5 stars
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Proceed with caution!!!
- By Ren on 01-15-25
By: Jonathan Goodman
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Mindmasters (Anna Caputo version)
- The Data-Driven Science of Predicting and Changing Human Behavior
- By: Sandra Matz
- Narrated by: Anna Caputo
- Length: 6 hrs and 8 mins
- Unabridged
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Overall4.5 out of 5 stars 11
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Performance4.5 out of 5 stars 11
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Story4.5 out of 5 stars 11
Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg.
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5 out of 5 stars
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An Important book!! Very well written!! Empowering!
- By onili on 02-03-25
By: Sandra Matz
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Reset
- How to Change What's Not Working
- By: Dan Heath
- Narrated by: Dan Heath
- Length: 6 hrs and 35 mins
- Unabridged
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Overall4.5 out of 5 stars 76
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Performance4.5 out of 5 stars 73
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Story4.5 out of 5 stars 73
In Reset, Heath explores a framework for getting unstuck and making the changes that matter. The secret is to find “leverage points”: places where a little bit of effort can yield a disproportionate return. Then, we can thoughtfully rearrange our resources to push on those points.
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5 out of 5 stars
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Accompanying PDF has chapter summaries
- By JOHN B SHRADER on 02-07-25
By: Dan Heath
What listeners say about Say What They Can't Unhear
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Sam
- 11-11-24
A must read!
I have been following the author for several years after working with her to perfect my TEDx talk. She is absolutely brilliant in her ability to get to the core essence of any message to any audience. I highly recommend the book!
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Chris Boivn
- 01-02-25
Revolutionary, practical change management advice
I loved this book! Tamsen does a masterful job clarifying why people do---or don't (or won't)---change, and gives practical strategies to get aligned with your customers, staff, coworkers, or anyone you're trying to help navigate a change. The principles Tamsen has refined and uncovered are truly revolutionary. From storytelling to the sales feature/benefit conundrum to the crucial difference between "you're right" and "that's right," you'll have a great reference to help you get people to move from where they are to where they need to be much more easily than you may have previously thought. Highly recommend this book!!!
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