Say What They Can't Unhear

The 9 Principles of Lasting Change

By: Tamsen Webster

Narrated by: Tamsen Webster, Tom Webster

Change isn’t an easy sell. And, in business, pivoting in a new direction requires teams to work together cooperatively. While a half-hearted agreement to adopt a common goal may get you short-term momentum, if you want to initiate lasting change that creates sustained action, you need to give your audience a reason to believe. You need, as the title of this book suggests, to say what they can’t unhear.

From renowned strategist, author, and speaker Tamsen Webster comes this compact and actionable guide that will get you thinking differently about where change comes from and how to initiate it. By introducing and exploring nine “persuasion proverbs,” Webster highlights the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion. The outlined concepts are easy to remember, simple to implement, and will give you the tools to transform any audience of lukewarm prospects into passionate believers.

If you’re looking to spark change in your audience in a way that has them excited and motivated, that pushes them beyond temporary action, and that makes them feel empowered instead of manipulated, then Say What They Can’t Unhear is the resource you need in your back pocket.

Tamsen Webster is also the author of Find Your Red Thread.

©2024 Tamsen Webster (P)2024 Tamsen Webster

A must read!

I have been following the author for several years after working with her to perfect my TEDx talk. She is absolutely brilliant in her ability to get to the core essence of any message to any audience. I highly recommend the book!

Revolutionary, practical change management advice

I loved this book! Tamsen does a masterful job clarifying why people do---or don't (or won't)---change, and gives practical strategies to get aligned with your customers, staff, coworkers, or anyone you're trying to help navigate a change. The principles Tamsen has refined and uncovered are truly revolutionary. From storytelling to the sales feature/benefit conundrum to the crucial difference between "you're right" and "that's right," you'll have a great reference to help you get people to move from where they are to where they need to be much more easily than you may have previously thought. Highly recommend this book!!!